--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7350 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7350 scale: '5' date_modified: '2026-07-21' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,350 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew H. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze! Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow. **What do you dislike about Hootsuite?** The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for. I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue. The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze. The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content. ### 2. User-Friendly with Some Feature Gaps **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer A. | Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Hootsuite?** I like the ease of use of Hootsuite; it's very user-friendly and easy to navigate. The convenience of having a snapshot of everything social in one spot is great. Scheduling social posts for multiple platforms in one place is really handy, and I appreciate having all our social analytics combined in one spot. The initial setup was very easy, and it's simple to link our social channels and pull all of our data in. **What do you dislike about Hootsuite?** I think that Hootsuite is missing a couple of opportunities and functions that these social platforms have natively, like posting both a photo and a video together on Facebook or adding platform audios on TikTok. Each social platform has a couple of unique helpful features that aren't integrated yet into Hootsuite. It would be beneficial if we were able to post both a photo and a video together in one post on Hootsuite, but this isn't a capability yet despite it being a function on both Facebook and X. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets us schedule social posts across platforms in one place and combines our analytics in one spot. It's user-friendly and easy to navigate, with a simple setup that integrates all our data effortlessly. ### 3. Social Listening & Consistency: Hootsuite Grew Our Instagram to 73K+ **Rating:** 4.5/5.0 stars **Reviewed by:** Shivani G. | Social Media Manager, Textiles, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Hootsuite?** We're a small team at Supria Munjal Atelier, which is premium fashion brand with our own manufacturing unit. Hootsuite helps to grow on social media. I mostly use it's social listening feature to find trending topics and understand what our audience is interested in. It gives us better content ideas for Instagram. We've grown our Instagram to 73K+ followers organically, and Hootsuite helped us stay consistent with our content. **What do you dislike about Hootsuite?** I don't have any complaints right now. It works well for me and my team. It fits our current workflow. If anything changes in the future, I'll update my review. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us at Supria Munjal to manage our social media from one tool. We use it to discover content ideas, schedule posts and track performance with reports without wasting time on different tools. It saves time and helps our team on social media things so we built huge 73K+ following on Instagram. That built trust among our customer and ultimately company's profit. :) ### 4. Hootsuite Keeps All Our Social Media Scheduling and Analytics in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Nila S. | Social Media Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2026 **What do you like best about Hootsuite?** I use Hootsuite every day as a social media manager at Averill, small insurance agency. I work remotely, having everything in one place makes my job much easier. I manage multiple social media accounts. Scheduling feature saves me a lot of time because I plan posts in advance. I also rely on analytics reports to see which content performs well and improve our social media strategy. It made my job easier. **What do you dislike about Hootsuite?** The biggest dislike part is pricing. As I add more social media profiles, the subscription cost increases, which can be difficult for me as a small freelancer(side hustle) to manage. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite made my job easy and happy. It helps me manage our social media from one dashboard. I publish, monitor and reply to messages without wasting time moving between different platforms. Customer support is an important part of my role because we have small team. So having everything in one place helps me respond faster to both existing and potential customers. ### 5. Hootsuite’s All-in-One Inbox Keeps Replies Fast and On-Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Tanya S. | Social Media Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2026 **What do you like best about Hootsuite?** I run social media for Washmen which provide laundry service with tech and Hootsuite is part of my daily routine now. The thing I use most is all in one inbox. I reply to comments and messages from all our platforms in one spot instead of jumping between apps. Replies go out faster and nothing gets lost. It keeps our brand voice consistent too. Basically it saves time and makes my job easier. **What do you dislike about Hootsuite?** Not much really. They keep adding new features and AI tools. I'm still figuring out some of newer AI stuff but excited to use it more soon. Nice to see them keep improving things. **What problems is Hootsuite solving and how is that benefiting you?** It solves headache of juggling multiple platforms. At Washmen we use it to stay on top of customer messages and comments without switching apps constantly. Everything in one place means we stay organized and reply faster. Gives us more time to focus on content instead of managing tabs. Made our whole workflow smoother. ### 6. Huge Time-Saver for Managing and Scheduling Multi-Platform Social Content **Rating:** 5.0/5.0 stars **Reviewed by:** Bianca C. | Global Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Hootsuite?** How much time it saves me. I manage a lot of social content across multiple platforms, so having everything in one place makes my life so much easier. I can plan out campaigns, schedule posts, make quick edits, and see what's coming up without bouncing between a bunch of different apps. I also like being able to check performance in one dashboard so I can see what's working and adjust our strategy without digging through each platform individually. **What do you dislike about Hootsuite?** Honestly, my biggest complaint is that tagging people or companies across different platforms doesn't always work consistently, so I usually end up double-checking everything before it goes live. I'd also love to see better reporting. The analytics are good for a quick overview, but I wish they were more customizable and made it easier to pull the exact data I need without extra work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me keep all of our social media in one place instead of jumping between platforms all day. It makes planning campaigns, scheduling posts, and keeping track of what's going out so much easier. It also saves me a ton of time by letting me batch content in advance, which means I can spend more time focusing on strategy, creating content, and looking at what's actually performing instead of getting caught up in the day-to-day posting. ### 7. Easy, Intuitive Scheduling That Saves Time Across All Social Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Hootsuite?** I can plan and sort all my social channels for the next two weeks in more or less half an hour. It’s easy to use and feels completely confidential for my needs and my company. **What do you dislike about Hootsuite?** I've been using Hootsuite for 6 weeks now and honestly haven't found anything to criticize — the interface is intuitive, scheduling across multiple channels saves me a lot of time, and everything has run smoothly and reliably so far. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the challenge of managing six different social media channels single-handedly. As the only person responsible for all of them, I need an efficient way to prepare, schedule, and publish content across every channel without losing track. Hootsuite lets me plan posts in advance, organize everything in one central dashboard, and keep a consistent posting schedule — which saves me enormous amounts of time and lets me focus on content quality instead of juggling logins and manual scheduling." ### 8. Social Strategy Unifier: switch between platforms all the time **Rating:** 4.5/5.0 stars **Reviewed by:** Lisandra C. | Marketing and Communications Intern, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Hootsuite?** The Social Strategy Unifier truly makes the hard-to-manage world of managing multiple online presences easier. It has been able to eliminate the constant platform-switching, consolidating content scheduling, publishing and engagement tracking into one unified system. Here, we can organise your content into streams and interact in the Smart Inbox, which puts all your social activity on one easy-to-see page. **What do you dislike about Hootsuite?** Hootsuite's got loads of integration options, but others got more native CRM features, limiting specialized pipeline tracking across broader business enterprise tools. **What problems is Hootsuite solving and how is that benefiting you?** It's great because it gets rid of having to switch between platforms all the time, and puts all your content scheduling, publishing and engagement tracking into one place. This central node deepens the connection that it can have with other social networks, such as Facebook, Instagram and X, thanks to APIs. Here users can structure content via Streams and interact in the Smart Inbox, making all social activity visible on one and the same pane of glass. ### 9. Time-Saving Social Media Tool with AI Benefits **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammed Younus F. | Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Hootsuite?** I use Hootsuite for social media planning, content calendar, scheduling, and captions using AI. I like the OwlAI feature, which helps in curating posts and reporting, giving me numbers that help me understand how I can make campaigns better. It saves me time by letting me schedule posts and post in multiple places. The initial setup was very quick and easy, needing only a one-time setup. These features were better compared to what we were using before, like Sprout Social. **What do you dislike about Hootsuite?** I think it would be helpful if Hootsuite could integrate the history of messages, which would save time by allowing me to access old messages and reply to them. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for social media planning and it saves me time by letting me post in multiple places. OwlAI helps curate posts and understand numbers better, optimising my campaigns. ### 10. Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** SAID B. | Digital Marketing Specialist, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2026 **What do you like best about Hootsuite?** Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing. **What do you dislike about Hootsuite?** The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations. **What problems is Hootsuite solving and how is that benefiting you?** The primary business problem Hootsuite solves for us is the bottleneck in distributing high-quality visual assets. We produce a lot of photorealistic product mockups and cinematic videos for our manufacturing marketing, and pushing those out manually across channels was highly inefficient. Hootsuite allows us to deploy these complex assets across all corporate platforms from one dashboard. This unified workflow frees up significant time, allowing us to focus on strategic media buying and campaign automation instead of manual data entry. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-13124413?section=pricing&secure%5Bexpires_at%5D=2026-07-21+15%3A27%3A25+-0500&secure%5Bsession_id%5D=e3c78686-4f8a-4ad9-9fa8-12762aa78da9&secure%5Btoken%5D=e12ee5773f8c06bd414609047c25ef05547ee0beda22525070fd00593a58357b&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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