--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7334 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7334 scale: '5' date_modified: '2026-07-15' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,334 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users love the **post scheduling feature** of Hootsuite, enabling efficient planning and maximizing engagement across platforms. (1066 reviews) - Users love the **advanced scheduling capabilities** of Hootsuite, enabling effortless planning and maximizing engagement across different time zones. (1031 reviews) - Users appreciate the **ease of use** of Hootsuite, finding posting to multiple platforms efficient and stress-free. (855 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (813 reviews) - Users appreciate the **centralized management** of Hootsuite, allowing easy oversight and connection of multiple social media accounts. (777 reviews) - Users love the **easy scheduling** of posts across platforms, saving them time and improving engagement rates. (732 reviews) - Multi-platform (673 reviews) - Intuitive (607 reviews) - Analytics (566 reviews) - Multiple Accounts (460 reviews) **What users dislike:** - Users find Hootsuite's **limited features** hinder user experience, especially lacking options for Instagram feed previews. (320 reviews) - Users find Hootsuite **expensive** , noting high pricing and limitations in features, especially for small businesses. (317 reviews) - Users feel that Hootsuite's **high pricing** limits accessibility and value, especially for small businesses needing affordable options. (282 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (248 reviews) - Users express frustration over **missing automation features** for Instagram, limiting effective engagement in niche markets. (246 reviews) - Improvement Needed (217 reviews) - Users experience **posting issues** with Hootsuite, facing limitations in scheduling features and unexpected errors. (210 reviews) - Scheduling Issues (182 reviews) - Social Media Limitations (162 reviews) - Instagram Limitations (161 reviews) ## Hootsuite Reviews ### 1. Hootsuite Keeps All Our Social Media Scheduling and Analytics in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Nila S. | Social Media Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2026 **What do you like best about Hootsuite?** I use Hootsuite every day as a social media manager at Averill, small insurance agency. I work remotely, having everything in one place makes my job much easier. I manage multiple social media accounts. Scheduling feature saves me a lot of time because I plan posts in advance. I also rely on analytics reports to see which content performs well and improve our social media strategy. It made my job easier. **What do you dislike about Hootsuite?** The biggest dislike part is pricing. As I add more social media profiles, the subscription cost increases, which can be difficult for me as a small freelancer(side hustle) to manage. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite made my job easy and happy. It helps me manage our social media from one dashboard. I publish, monitor and reply to messages without wasting time moving between different platforms. Customer support is an important part of my role because we have small team. So having everything in one place helps me respond faster to both existing and potential customers. ### 2. Hootsuite’s All-in-One Inbox Keeps Replies Fast and On-Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Tanya S. | Social Media Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2026 **What do you like best about Hootsuite?** I run social media for Washmen which provide laundry service with tech and Hootsuite is part of my daily routine now. The thing I use most is all in one inbox. I reply to comments and messages from all our platforms in one spot instead of jumping between apps. Replies go out faster and nothing gets lost. It keeps our brand voice consistent too. Basically it saves time and makes my job easier. **What do you dislike about Hootsuite?** Not much really. They keep adding new features and AI tools. I'm still figuring out some of newer AI stuff but excited to use it more soon. Nice to see them keep improving things. **What problems is Hootsuite solving and how is that benefiting you?** It solves headache of juggling multiple platforms. At Washmen we use it to stay on top of customer messages and comments without switching apps constantly. Everything in one place means we stay organized and reply faster. Gives us more time to focus on content instead of managing tabs. Made our whole workflow smoother. ### 3. Huge Time-Saver for Managing and Scheduling Multi-Platform Social Content **Rating:** 5.0/5.0 stars **Reviewed by:** Bianca C. | Global Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Hootsuite?** How much time it saves me. I manage a lot of social content across multiple platforms, so having everything in one place makes my life so much easier. I can plan out campaigns, schedule posts, make quick edits, and see what's coming up without bouncing between a bunch of different apps. I also like being able to check performance in one dashboard so I can see what's working and adjust our strategy without digging through each platform individually. **What do you dislike about Hootsuite?** Honestly, my biggest complaint is that tagging people or companies across different platforms doesn't always work consistently, so I usually end up double-checking everything before it goes live. I'd also love to see better reporting. The analytics are good for a quick overview, but I wish they were more customizable and made it easier to pull the exact data I need without extra work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me keep all of our social media in one place instead of jumping between platforms all day. It makes planning campaigns, scheduling posts, and keeping track of what's going out so much easier. It also saves me a ton of time by letting me batch content in advance, which means I can spend more time focusing on strategy, creating content, and looking at what's actually performing instead of getting caught up in the day-to-day posting. ### 4. Easy, Intuitive Scheduling That Saves Time Across All Social Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Hootsuite?** I can plan and sort all my social channels for the next two weeks in more or less half an hour. It’s easy to use and feels completely confidential for my needs and my company. **What do you dislike about Hootsuite?** I've been using Hootsuite for 6 weeks now and honestly haven't found anything to criticize — the interface is intuitive, scheduling across multiple channels saves me a lot of time, and everything has run smoothly and reliably so far. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the challenge of managing six different social media channels single-handedly. As the only person responsible for all of them, I need an efficient way to prepare, schedule, and publish content across every channel without losing track. Hootsuite lets me plan posts in advance, organize everything in one central dashboard, and keep a consistent posting schedule — which saves me enormous amounts of time and lets me focus on content quality instead of juggling logins and manual scheduling." ### 5. Social Strategy Unifier: switch between platforms all the time **Rating:** 4.5/5.0 stars **Reviewed by:** Lisandra C. | Marketing and Communications Intern, Enterprise (> 1000 emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Hootsuite?** The Social Strategy Unifier truly makes the hard-to-manage world of managing multiple online presences easier. It has been able to eliminate the constant platform-switching, consolidating content scheduling, publishing and engagement tracking into one unified system. Here, we can organise your content into streams and interact in the Smart Inbox, which puts all your social activity on one easy-to-see page. **What do you dislike about Hootsuite?** Hootsuite's got loads of integration options, but others got more native CRM features, limiting specialized pipeline tracking across broader business enterprise tools. **What problems is Hootsuite solving and how is that benefiting you?** It's great because it gets rid of having to switch between platforms all the time, and puts all your content scheduling, publishing and engagement tracking into one place. This central node deepens the connection that it can have with other social networks, such as Facebook, Instagram and X, thanks to APIs. Here users can structure content via Streams and interact in the Smart Inbox, making all social activity visible on one and the same pane of glass. ### 6. Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** SAID B. | Digital Marketing Specialist, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2026 **What do you like best about Hootsuite?** Hootsuite excels at simplifying cross-platform social media scheduling and asset management. The drag-and-drop calendar interface makes organizing weekly content pipelines effortless. It significantly improves our workflow by eliminating the need to log into individual accounts, while the solid reporting tools give us clear insights into how our B2B marketing efforts are performing. **What do you dislike about Hootsuite?** The pricing structure can be quite steep when scaling up B2B marketing efforts. For a manufacturing business trying to expand its multi-platform presence, adding extra users to collaborate on brand messaging pushes you into expensive enterprise tiers. Furthermore, some of the most critical analytics needed for tracking lead generation are locked behind these higher paywalls, which makes calculating the overall ROI challenging for mid-sized operations. **What problems is Hootsuite solving and how is that benefiting you?** The primary business problem Hootsuite solves for us is the bottleneck in distributing high-quality visual assets. We produce a lot of photorealistic product mockups and cinematic videos for our manufacturing marketing, and pushing those out manually across channels was highly inefficient. Hootsuite allows us to deploy these complex assets across all corporate platforms from one dashboard. This unified workflow frees up significant time, allowing us to focus on strategic media buying and campaign automation instead of manual data entry. ### 7. Reduce the amount of CAC needed. Amplify the spend on paid media. **Rating:** 4.5/5.0 stars **Reviewed by:** Isabella G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Hootsuite?** You can configure conditional paths, whereby a paid campaign to a certain region is sent to the regional compliance lead before it gets published. That is a data footprint that even the most dedicated of internal teams could only achieve in a decade.That's a data footprint that even the most dedicated of internal teams could only achieve in a decade. The coverage isn't of any value unless the AI can actually do something with it. Beyond keyword alerts, Blue Silk is taking a step forward to conversation clustering and audience comparison. **What do you dislike about Hootsuite?** Most teams attempt to do that by using threads on Slack and joint spreadsheets. Beyond keyword alerts. No changes made to the document that affect the audit trail. **What problems is Hootsuite solving and how is that benefiting you?** Blue Silk has the ability to read images, video and audio content, as well as text. Any logo in the background of an industry video or brand name in a podcast will be marked. Single variable A/B tests on CTAs ("Install Now" vs "Use App") can teach you things that you know you wouldn't know without them. They purchase from the LinkedIn experts that they follow. It allows us to see particular topic clusters before they even become trends. ### 8. Easy Content Reuse and Scheduling That Keeps Mentions in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Sean H. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Hootsuite?** I really enjoy how I can pull previous posts that worked well and reuse them instead of having to start all over again. The main calendar view is somewhat useful as well because it allows me to schedule multiple posts in advance as I sit here on the couch today and also having all of your mentions/messages appear in one place, so I don't miss anything is also nice. **What do you dislike about Hootsuite?** There's a huge difference between using the desktop (laptop) version versus the mobile app; and its pretty frustrating when you can't use TikTok, because they have limited features; and sometimes the number of views/posts is completely off and it takes about four hours to correct itself. **What problems is Hootsuite solving and how is that benefiting you?** Before we started using Hootsuite, managing ten clients on Facebook and LinkedIn separately was an absolute mess but this tool puts everything together in a single inbox and allows my tiny team to stop constantly jumping between social media apps. With Hootsuite, we save time each day on creating schedules, get approval's completed without using paper forms, etc. ### 9. Much B2B influence is going on in private channels, servers, and DMs. **Rating:** 4.5/5.0 stars **Reviewed by:** Sadaharu K. | Marketing Planner, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Hootsuite?** The change was identified by Hootsuite and led them to re-invent themselves, transforming their scheduling tool into more of a data layer for receipt teams. The context for RevOps and data teams is the B2B sales cycle, which is expected to take 272 days on average in 2026. Social was once a report that no one read. The bet is that Hootsuite's deep-web listening, combined with compliance controls, and CRM integration, makes social no longer a marketing expense, and instead a revenue contributor. **What do you dislike about Hootsuite?** People with the title “social media manager” are a thing of the past. In the regulated industries, such as FINRA, HIPAA, FDA, one unapproved post can be a legal headache. **What problems is Hootsuite solving and how is that benefiting you?** It takes a LinkedIn interaction to a Salesforce opportunity (or a Google/Adobe goal completion) to get a place at the RevOps table for Hootsuite Advanced Analytics. The important thing to note about the 700% engagement rate is the source of the engagement: repeated, trusted touchpoints by real people, in a long sales cycle. The platform must have multi-level approval and post-lock features for exactly replicating the live content with the audited copy. ### 10. Solid scheduler and reporting, but social listening and X integration need work **Rating:** 4.0/5.0 stars **Reviewed by:** Wiktoria K. | Social Media Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Hootsuite?** The scheduler is one of the standout features. It’s intuitive and reliable, and in my experience it honestly holds up better than Sprout Social’s. I also really like the optimal posting time suggestions, which take the guesswork out of when to publish content for engagement. On top of that, the data and reporting tools are solid not the flashiest, but they provide a clear, useful overview of performance without forcing me to dig through a bunch of extra menus. **What do you dislike about Hootsuite?** he biggest limitation for me is that you can't schedule threads on X (Twitter). You have to post the first tweet and then manually add replies, which breaks the workflow for thread-heavy content. Streams are also a pain point: finding a specific person to retweet or reply to instantly takes a fair bit of digging, since there's a limit on how many tweets show up at once. In practice, it's often just faster to go directly to X and retweet or reply from there rather than working through Hootsuite's interface. **What problems is Hootsuite solving and how is that benefiting you?** I manage social media across multiple brands and businesses at once, so the main problem Hootsuite solves for me is centralizing scheduling and publishing instead of logging into each platform separately. The bulk scheduling and optimal posting time features save a lot of time when I'm planning content calendars across different accounts with different audiences. The reporting also helps me pull together performance data quickly when I need to show results or make decisions about where to focus content efforts, rather than manually compiling stats from each platform. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-6967159?section=pricing&secure%5Bexpires_at%5D=2026-07-15+14%3A56%3A30+-0500&secure%5Bsession_id%5D=e1e902b6-033e-4c74-8dcf-1204a6837b44&secure%5Btoken%5D=7de9fcd81150d322c0c6fc5a08b0a062e2961896d8628c07cd68e5e952f8423a&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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