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Verified User in Online Media
UO
Small-Business (50 or fewer emp.)
"Excellent app for social media scheduling"
What do you like best about Hootsuite?

Hootsuite is my favorite scheduling app. It is cross-platform, works across devices, and even without any download, it lets me access my posts and insights. It is also one of the only free schedulers that enables you to publish your posts automatically at a scheduled time. The free version is limited to only 3 social media accounts. It provides an easily customizable interface to add captions, hashtags, and schedule posts across various platforms simultaneously. You also gain access to real-time insights to view how your posts performed, and it also gives you the best time estimate for maximum reach. Suggested hashtags is also a favorite feature that helps boosts your reach. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I can't tag people in Instagram pictures, and sometimes the image is unnecessarily asked to crop even if it is of acceptable size. Sometimes, posting automatically from Hootsuite also reduces the photo quality. Review collected by and hosted on G2.com.

Hootsuite Reviews & Product Details

Pricing

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month

Hootsuite Media

Hootsuite Demo - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Demo - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Hootsuite Demo - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Demo - Publishing
Create, publish and schedule engaging posts across your social channels.
Hootsuite Demo - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Demo - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Play Hootsuite Video
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Play Hootsuite Video
How to use OwlyWriter AI to generate social captions in 60 seconds!
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Hootsuite Reviews (6,623)

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Hootsuite Reviews (6,623)

View 5 Video Reviews
4.3
6,623 reviews

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CP
Club Administrator
Small-Business (50 or fewer emp.)
"One-Stop Solution for Social Media Management"
What do you like best about Hootsuite?

I love that Hootsuite is a one-stop shop for managing social media across multiple platforms. This feature greatly simplifies my work, allowing me to create content, track its performance, and decide on the best times to post, all within the same tool. As a writer, I find immense value in its ability to make my content more attention-grabbing and help avoid repetition, ensuring that my posts maintain audience interest. With my numerous responsibilities, Hootsuite's ease of use makes the social media management aspect of my job much less stressful. The initial setup was very easy and intuitive, and supplementary seminars I attended were highly informative, enhancing my use of the platform. I also appreciate how Hootsuite outperforms Meta, making it my preferred choice. My confidence in Hootsuite is solidified by my perfect recommendation score of 10, as I've already referred it to many colleagues. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I have trouble editing things after posting sometimes, but it's not a deal-breaker. Review collected by and hosted on G2.com.

Isha J.
IJ
Social Media Marketing Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"The only scheduling tool that doesn’t make me feel overwhelmed"
What do you like best about Hootsuite?

When I open it in the morning at The Social Blend, everything just sits there waiting, like the day took a breath before I did. The calendar helps me see the whole week in a single glance, which sounds simple, and maybe it is, but it’s the kind of simple that makes my brain feel less tangled. I can tweak an Instagram caption, jump to a LinkedIn version, adjust a photo, keep the flow going without losing the idea I started with. The Listening tab feels like a quiet assistant in the corner catching mentions I’d probably miss while I’m buried in content. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There are these moments when I’m hunting for one tiny metric and I end up clicking around longer than I meant to. It breaks the rhythm. The ads side is fine, just not something I move through easily, so I still check things on the native platforms. And the cost nudges at me a bit when I’m handling several clients at once. Review collected by and hosted on G2.com.

Divanshi J.
DJ
Social Media Marketer
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Hootsuite keeps my tiny agency organized"
What do you like best about Hootsuite?

What I like most is how it brings a bit of order into my day at Sociotops. I can open it, drop in a quick caption, pull a Canva file, and shape the post for Instagram or LinkedIn without jumping between tabs. The small AI hints help when my mind feels crowded. And that calendar view has become the thing I rely on. Seeing the whole week laid out makes the work feel lighter. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The mobile app just doesn’t help me much. I’ve tried using it during client shoots or while traveling, and it always feels clunky. I end up waiting to get back to my laptop because that’s the only place where the workflow feels smooth. Review collected by and hosted on G2.com.

Shreya M.
SM
Social Media Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Hootsuite has become my little anchor during busy campaign weeks"
What do you like best about Hootsuite?

I spend most of my day bouncing between client accounts for Digital Wolf, and it’s easy to lose the thread of what’s scheduled, what’s waiting, what idea I meant to come back to. With Hootsuite, I can just drop into the calendar and instantly see the shape of the week. Sometimes I’ll open it early in the morning with a cup of chai and think, alright, this looks manageable. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

We’re running high-traffic campaigns, Inbox 2.0 slows down enough to break my flow. The ad management section is helpful for quick tweaks, but I still end up opening the native platforms when I need to build something serious. It’s not a dealbreaker, just one of those little frictions I’ve learned to work around. Review collected by and hosted on G2.com.

Mitali B.
MB
Social Media Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Works well for social scheduling"
What do you like best about Hootsuite?

I'm managing social accounts for a fintech SaaS company. There's something about having everything in one place that just clicks. I don't need to log into LinkedIn, then Twitter, then Facebook separately throughout the day. It's all there, waiting for me in these streams I can customize.

What I actually use most is the ability to queue posts for different time zones without doing mental math. Since we're targeting CFOs and finance teams across India and sometimes globally, I can schedule a LinkedIn post for 9 AM when decision makers are scrolling through their feeds, and I don't have to physically be at my desk to hit publish. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The mobile app isn't great. On days when I'm out or working remotely and need to check something quickly, it feels clunky compared to the desktop version. Sometimes updates take forever to load, and I've had moments where I just gave up and waited until I got back to my laptop. Review collected by and hosted on G2.com.

Janhavi K.
JK
Social Media Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Makes handling multiple accounts simpler"
What do you like best about Hootsuite?

What really hits home for me is how it fits the kind of work we do at AOS. Our clients expect fast turnarounds and constant movement, and my inbox is usually overflowing with campaign tweaks, last-minute reels, or someone needing a performance update right this second. Hootsuite gives me a sort of command center. I can hop from Bewakoof’s posts to a local Pune brand’s content plan without that dizzy feeling I used to get when everything lived in separate tools.

The post editor feels like a small gift on busy days. I don’t have to download images, rename them, drag them around. I just reach into Canva or Dropbox and everything’s already where it should be. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite's mobile app feels too simple for what I need. It’s okay for a quick look, but it doesn’t have things like the approval workflow or the other tools I use every day. When I need to review posts or make real changes, the app just can’t do it, so I wait until I’m back on my laptop. Review collected by and hosted on G2.com.

Disha G.
DG
Social Media Manager
Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Hootsuite is how I manage our non-profit's global voice"
What do you like best about Hootsuite?

I manage social media for a global humanitarian organization, having all our different social accounts in one dashboard is a lifesaver. I really value the content planner. It lets me see a complete picture of what's scheduled, what's in draft, and where the gaps are, which is essential for coordinating campaigns across different countries. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find that while the standard analytics are good for a quick overview, pulling the really deep, customized data we need to show donor impact can sometimes be less flexible than I’d like without paying for more advanced add-ons. Review collected by and hosted on G2.com.

Ritika S.
RS
Social Media Marketer, Content Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Keeps my team organized, creative, and on top of every client account"
What do you like best about Hootsuite?

Hootsuite is how it keeps the chaos of agency life under control. At Deeshuumm, I’m juggling content for several clients at once, each with their own tone, their own goals, and sometimes, their own sudden “urgent” posts. Having everything in one place feels like breathing room. I can draft posts, drag them around on the calendar, and actually see the week laid out instead of chasing messages and spreadsheets. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

AI-generated suggestions are hit or miss too. They’re decent for structure but not always in the right voice, so I usually rewrite parts to sound more like the brand. Still, those moments feel minor compared to the time it saves. Review collected by and hosted on G2.com.

Kristen S.
KS
CEO
Small-Business (50 or fewer emp.)
"Empowers Business Growth with Effective Tools"
What do you like best about Hootsuite?

I use Hootsuite to manage my clients' social media accounts, and it allows me to save time and work more effectively for all of them. I am able to grow my social media business and expand by taking on more clients because the tools this software offers are incredible. These tools are valuable because they help me save time, which has allowed me to hire new social media managers to support my expansion efforts. The initial setup was very easy, and I'd definitely recommend Hootsuite to others. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

As a small business owner, pricing is always a challenge. Review collected by and hosted on G2.com.

Lori B.
LB
Creative Strategist and Founder
Small-Business (50 or fewer emp.)
"Streamlined Social Media Management with Intuitive UI"
What do you like best about Hootsuite?

I have been using Hootsuite for more than ten years in my roles as a Marketing Director and an Independent Content Creator, and I use it primarily to efficiently schedule and publish content for my clients across multiple social media networks. One major benefit is its enormous time-saving capability; it's so much easier than posting directly on social platforms. I love that I can schedule content weeks or even months in advance, which significantly simplifies my workflow. Another feature I value is that my posts are saved for a year, enabling me to easily duplicate, modify, and republish them as new content. The user interface is excellent; despite multiple enhancements and new features over the years, the development team at Hootsuite has managed to maintain a familiar and intuitive UI, which I find quite an accomplishment. Additionally, the recently added feature that helps with selecting better hashtags for each post is incredibly helpful. Overall, Hootsuite keeps me organized and allows me to maintain a daily social media presence effortlessly for my clients, making it invaluable for managing anyone's social media presence. It's very easy to set up; all that's required is connecting social media accounts and setting up end-users. I highly recommend the platform and rate it a 10, as I've been consistently happy with Hootsuite over the years. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find it limiting that the AI writing tool in Hootsuite requires selecting a social platform before usage. It would be more beneficial if this tool was accessible regardless of the social platform, providing greater flexibility in content creation. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month

Advanced

$249.00
1 user Per Month

Enterprise

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Hootsuite Features
Social Analytics
Social Publishing
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Report Customizability
Report Exporting
Post Performance
Content Calendar
Content Library
Shared Inbox
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