--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7331 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7331 scale: '5' date_modified: '2026-07-14' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,331 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users love the **post scheduling feature** of Hootsuite, enabling efficient planning and maximizing engagement across platforms. (1066 reviews) - Users love the **advanced scheduling capabilities** of Hootsuite, enabling effortless planning and maximizing engagement across different time zones. (1031 reviews) - Users appreciate the **ease of use** of Hootsuite, finding posting to multiple platforms efficient and stress-free. (855 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (813 reviews) - Users appreciate the **centralized management** of Hootsuite, allowing easy oversight and connection of multiple social media accounts. (777 reviews) - Users love the **easy scheduling** of posts across platforms, saving them time and improving engagement rates. (732 reviews) - Multi-platform (673 reviews) - Intuitive (607 reviews) - Analytics (566 reviews) - Multiple Accounts (460 reviews) **What users dislike:** - Users find Hootsuite's **limited features** hinder user experience, especially lacking options for Instagram feed previews. (320 reviews) - Users find Hootsuite **expensive** , noting high pricing and limitations in features, especially for small businesses. (317 reviews) - Users feel that Hootsuite's **high pricing** limits accessibility and value, especially for small businesses needing affordable options. (282 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (248 reviews) - Users express frustration over **missing automation features** for Instagram, limiting effective engagement in niche markets. (246 reviews) - Improvement Needed (217 reviews) - Users experience **posting issues** with Hootsuite, facing limitations in scheduling features and unexpected errors. (210 reviews) - Scheduling Issues (182 reviews) - Social Media Limitations (162 reviews) - Instagram Limitations (161 reviews) ## Hootsuite Reviews ### 1. Simplifies Social Media Management Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Amir G. | President/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Hootsuite?** I found Hootsuite to be a great program for organizing the message we want to share on social media through various platforms like Facebook, LinkedIn, Instagram, and TikTok. I appreciate its ability to create a unified message on a regular basis and know it's being shared across all platforms simultaneously. It's very easy to use, and allows me to dedicate just a small amount of time to it either daily or weekly. I like that it incorporates platform rules and regulations, helping me make necessary adjustments while creating posts, and it simplifies things by allowing me to perform tasks once instead of multiple times. **What do you dislike about Hootsuite?** The one thing that I don't like about using Hootsuite is that if I want to repost the same thing, I can't repost them all at the same time. I have to go through and cut and paste each one. And so I find that a little consuming. I think it would be better to be able to take the day and everything that was posted on that day and then move that entire day over to the next day that we want to do the post. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to resolve sharing the same message on multiple platforms, allowing me to manage this task just once. ### 2. Streamlined Social Media Management with Some Quirks **Rating:** 5.0/5.0 stars **Reviewed by:** Marie S. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for my government agency to cross-post to five different platforms, which streamlines our social operations. It saves me a ton of time because I no longer have to post individually to each platform. I love the analytic dashboard and scheduling features, as they provide reliable performance metrics and allow me to publish simultaneously. This ensures consistent messaging and improves our efficiency and effectiveness. I particularly enjoy scheduling in advance. The analytics help me identify which messages resonate most with the public, aiding us in adjusting and planning accordingly. The initial setup was very easy with no issues. **What do you dislike about Hootsuite?** Sometimes our Threads get unlinked. Formatting differences between the platforms are not always reflected well. The preview option does not display 100% accuracy of what it will look like when posted. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite streamlines our social operations by saving time on cross-posting and providing an analytics dashboard. Scheduling enhances message consistency and effectiveness, and analytics guides us in adjusting our strategy. ### 3. Major Time Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Hootsuite?** Hootsuite serves as a centralized platform for managing social media activity. It enables users to schedule posts across multiple channels, monitor messages, and oversee engagement from a single dashboard. The scheduling functionality is dependable, and bulk scheduling is particularly valuable for maintaining an organized content calendar. Additionally, its analytics tools provide clear, actionable insights into performance without requiring advanced technical expertise. Lastly, I find the support team to be responsive and helpful, particularly when navigating platform features or troubleshooting common challenges. Additionally, the availability of training resources, webinars, and community forums provides further support, ensuring users have access to guidance when they need it. **What do you dislike about Hootsuite?** The interface can feel somewhat crowded, which may require an adjustment period—particularly for users who are new to social media management platforms. Additionally, the pricing structure may be a consideration for smaller teams or individual users, as some may find themselves paying for features that are not fully utilized. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite addresses several key challenges that come with managing multiple social media accounts—especially in a school district setting where communication needs to be timely, consistent, and clear. Our main issue is too many platforms, not enough time. Hootsuite solves this by allowing you to create and schedule content across all platforms from one dashboard. You can plan posts in advance, align messaging across channels, and ensure important updates—like closures, events, or enrollment reminders—go out at the right time without needing to manually post in real time. ### 4. Effortless Social Media Management, Needs Better Tagging Features **Rating:** 4.5/5.0 stars **Reviewed by:** Patris J. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts on LinkedIn, X, Facebook, and occasionally Instagram for multiple pages. I appreciate being able to plan our content calendar weeks in advance. It allows both me and another colleague to seamlessly schedule content for the same accounts and coordinate our schedules. Hootsuite is very direct, straightforward, and easy to use, which makes planning a lot simpler. I also find the suggested schedule times helpful. The initial setup was seamless. **What do you dislike about Hootsuite?** I wish you could tag people in LinkedIn posts captions or be able to tag companies/people in the attached graphics. When I try to tag companies in the caption, sometimes it doesn't come up. We can't tag individual people at all. And we can't add photos tags to graphics. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts across multiple platforms, allowing me to plan content weeks in advance. It helps me and my colleague schedule seamlessly around each other's timelines. It's straightforward, easy to use, and suggests helpful post times. ### 5. Streamlined Multi-Platform Scheduling with Easy Tagging and Reposting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The best part of Hootsuite is pre-scheduling content across multiple platforms all in one place. Being able to tag from within the platform is key. I also love that I can easily re-post anything that I've posted within the last year, with the tags still intact. When I'm stuck for content, I'll look at what I've posted in the past to see if I can find anything to reuse. **What do you dislike about Hootsuite?** I used to be able to tag individuals on LinkedIn, and I can't seem to do that any more. The whole reason I use Hootsuite is to streamline social media posting. It's frustrating when I have to go into LinkedIn after posting on Hootsuite to tag someone. It defeats the purpose of scheduling via Hootsuite....what's the point, if I have to go to LinkedIn anyway? **What problems is Hootsuite solving and how is that benefiting you?** I'm a one person shop, so there's no one to post for me when I'm out. Being able to pre-schedule content across all our platforms saves me from having to post on vacation. ### 6. Good value for all-in-one content planning and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I’m enjoying all the tools available to me and the overall functionality the platform offers. Being able to review analytics and data in the same place where I schedule and plan content is especially valuable. Additions like customizable alt-text and link preview editing have also helped enhance performance. **What do you dislike about Hootsuite?** I’m not enjoying the social listening tools; they’re quite weak. I also don’t think there are enough integrations to support the video editing and scheduling process. I’d prefer to be able to pre-schedule Reels with the caption, cover, and a sound added directly from Instagram, as that would help increase reach. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me stay organized across the multiple brands I manage. It’s also a very user-friendly platform: the UI/UX works well and doesn’t require much time for onboarding or the learning process. For me, the main advantage of Hootsuite is how many accounts and platforms I can connect and pull data from, all in one central place. ### 7. Time-Saving but Frustrating Error Handling **Rating:** 3.0/5.0 stars **Reviewed by:** Alondra M. | Digital Communications & Engagement Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like how on Hootsuite I can schedule out posts all at once across different platforms. It saves me time from having to do it manually on each platform. I also appreciate the analytics. Being able to know which posts are liked, track the campaigns, and know which posts are doing well is great for me & to show executives. **What do you dislike about Hootsuite?** If you make an error tagging on Instagram, the whole post doesn't go out, and it doesn't tell you exactly which tag was the problem, so you have to manually go through them, which is really time-consuming. I also wish there could be some sort of AI feature in the automated reports that highlights the biggest changes or significant posts. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to track metrics and analytics, schedule posts across platforms, and optimize my social strategy, saving me time from doing things manually and helping me identify successful posts and campaign similarities. ### 8. Hootsuite: A Gamechanger for LinkedIn Management with Intuitive AI Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Hootsuite has been a game changer for managing our employees’ LinkedIn accounts. Since we started using it, we’ve seen a noticeable increase in engagement and overall performance. The platform integrates smoothly with our workflows, and the user interface is very intuitive, which makes it easy for our team to stay consistent and efficient with posting. The pricing is also very competitive compared to other platforms, and the AI-driven trending topic suggestions are especially helpful for a financial institution like ours that is always looking for fresh content ideas. Their customer support has been excellent as well and quick to answer any questions we’ve had. **What do you dislike about Hootsuite?** One thing we would like to see improved is more flexibility when it comes to adding additional social accounts. Right now, needing to upgrade to an entirely new plan just to include a few more accounts can feel limiting. Having an option to add accounts incrementally within the same plan would make the platform even more convenient and scalable for growing teams like ours. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the challenge of keeping our lenders active and consistent on LinkedIn when they don’t have the time to create posts themselves. By allowing our marketing team to plan, write, and publish content on their behalf, it has made maintaining a strong and professional presence much more manageable. This has helped increase visibility, engagement, and consistency across our team’s accounts without adding extra work to our lenders’ already busy schedules. ### 9. Does what you need and more! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Hootsuite?** In terms of social media management, it's pretty solid. You can easily add accounts, create content, schedule it, move things around, save drafts, and more. There's a library of graphics and gifs to use, and even AI to kickstart your writing (if you're into that). You can also monitor account engagement and do some social listening. But wait, there's more! Hootsuite offers a lot of really great analytics, and all from one place, which is handy if you're monitoring several platforms. I've used Hootsuite at several different companies now and I'm using it weekly if not daily, and it's always been a solid tool that's user-friendly and largely unproblematic. They're also constantly innovating. I'd asked for the ability to add Instagram alt-text, and now we have it! Makes my job easier. **What do you dislike about Hootsuite?** It's a fairly expensive tool, and there is still room for improvements. For example, I'd like the ability to schedule a Twitter thread and better analytics. Also their chatbot is pretty bad, which can be annoying when you have a simple question, but eventually you can connect to a real human and get answers via email. **What problems is Hootsuite solving and how is that benefiting you?** Social media is only one of my tasks, so being able to easily schedule a bunch of content when I can and then let Hootsuite do its thing is great. Hootsuite also solves the problem of tracking analytics. Heck, Twitter doesn't even let you view your own analytics anymore unless you pay, so being able to have some data from Hootsuite is valuable. ### 10. Effortless Scheduling, Reliable Social Media Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Kailey M. | Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media marketing, specifically for scheduling posts, brainstorming layouts, and building out posting schedules with the monthly calendar. I appreciate how it solves the issue of having to post on my time, saving me stress and worry. The ability to schedule posts ahead of time is what I like most, as I don't have to worry about posting on weekends when I'm off work. Hootsuite handles it automatically. Additionally, I find Hootsuite to be a way easier platform to use with more features than what I was using before, which was Social Reach. I've been an avid user of Hootsuite for almost 10 years, and find the setup super easy. **What do you dislike about Hootsuite?** Sometimes there are weird glitches or errors, or a connection issue. Hootsuite announces when they are happening, so like Facebook won't work with auto scheduling, so you have to manually post. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to save time and avoid stress by scheduling posts in advance, no longer needing to post manually, especially on weekends. ### 11. All Your Analytics in One Place, Plus Easy Multi-Platform Posting **Rating:** 4.0/5.0 stars **Reviewed by:** Deanna M. | Freelance Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** I like that it houses all of the analytical data. For example LinkedIn data drops off after a year, but not in hootsuite. I also enjoy that you can post to mulitple platforms from one location. **What do you dislike about Hootsuite?** Editing a post once it has been made is not possible. I need to go into each platform delete the post, and then repost it, while also removing it from the 'posting' section on hootsuite itself. **What problems is Hootsuite solving and how is that benefiting you?** It is allowing for a more efficient use of time, posting from one platform and not having ot login and verify from multiple social accounts each time. It also outputs great data boards that you can organize and customize. ### 12. Simplifies Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Emmanuel K. | Senior Business Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I find Hootsuite really helps simplify managing our social media accounts by creating a one-stop shop, allowing us to post content and keep track of things easily. I appreciate that it makes everything easier without having to log in to multiple accounts. The ease of getting logged in with all our accounts through Hootsuite was great too. I like Hootsuite's simplicity and the reporting aspect. The scheduling feature is particularly valuable as it lets us preschedule posts, set them, and forget them, which is very convenient. The tools and reporting capabilities are great for our business. Plus, I haven't encountered any issues with it. **What do you dislike about Hootsuite?** Every once in a while, we might have an error pop up with one of our postings. Sometimes that could take a few minutes to kinda work through. I guess if there was a way to improve that experience maybe where the errors are less or could be, fixed a lot faster. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes managing multiple social media accounts easier by providing a one-stop shop. It simplifies our processes, allowing us to post content and track performance efficiently, which helps in getting our business name out there. ### 13. Streamlined Multi-Platform Scheduling with a Clear Calendar and Smart Caption AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Being able to create and schedule posts across multiple platforms at the same time, along with the clear calendar that shows all planned posts, is really helpful for us. It makes it much easier to avoid double-posting at the same time and serves as a good tracker of what we’ve already published. I also really like the easy-to-use duplicate function, which lets me share a post on another channel without much effort. The AI tool for creating better captions is also very nice. **What do you dislike about Hootsuite?** New Instagram features often aren’t supported quickly enough. For example, through Hootsuite we can only add 10 pictures to a post, while Instagram itself now allows up to 20 pictures in a single post. **What problems is Hootsuite solving and how is that benefiting you?** It’s an amazing tool for keeping track of our team’s work. We can see each other’s planned posts and make sure everything gets done on time. It also helps us adapt posts from our other countries by simply duplicating them and translating the caption. ### 14. Great Social Media Management Tool for Small Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Hootsuite?** I love how easy the platform is to use. Being able to see all the posts from the different platforms all at once in the calendar is just so helpful. Everything is so user-friendly, and the dashboard is great for showing high-level analytics. I also appreciate the webinars because it helps me make better decisions! Also super easy to get into when I first started in the social media world and implemented it throughout my team. Integrating with platforms is easy and I use this every day! **What do you dislike about Hootsuite?** Only downside I've really had is that sometimes it can't find people's/organizations' tags consistently. Mostly that just applies to tags on Facebook or Linkedin since it has to be searched, but it will come up eventually - just need patience. **What problems is Hootsuite solving and how is that benefiting you?** Definitely makes it easier to schedule and plan all my content in the same software without having to go back and forth between the various platforms. And uploading/selecting which images I want to use is easier too. ### 15. A Game-Changer for Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Giselle G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like that I can see everything all in one platform with Hootsuite. It's a really great tool that makes my job so much easier by having everything in one place. I highly recommend it because I can schedule posts across multiple platforms and different accounts, even the same platform. For example, on Facebook, I can manage three different accounts from Hootsuite, which simplifies everything. I also appreciate the boost feature, especially the ability to boost on a specific platform without toggling back and forth between sites. Plus, the initial setup was extremely easy. Hootsuite has been a game changer for me and our company. **What do you dislike about Hootsuite?** I think the boosting is only on one platform. The LinkedIn boosting doesn't always work as well. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets me see and schedule all my posts in one place, making my job easier. I can manage multiple accounts, including boosting posts, without switching platforms. ### 16. All-in-One Social Dashboard That Saves Time and Simplifies Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how it brings all my social media accounts into one clean, easy-to-manage dashboard. Scheduling posts across multiple platforms saves a ton of time, and the analytics tools make it simple to track performance and adjust strategy. It’s especially useful for staying organized and maintaining a consistent posting schedule without constantly switching between apps. **What do you dislike about Hootsuite?** What I like least about Hootsuite is its high pricing, especially for smaller teams or individuals who don’t need all the advanced features. It can feel expensive compared to other tools with similar capabilities. Additionally, the inability to schedule a first comment along with posts is a frustrating limitation, as that feature is useful for engagement and organization, particularly on platforms like Instagram and LinkedIn. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media accounts in one place, which can otherwise be time-consuming and disorganized. By centralizing scheduling, publishing, and analytics, it saves me time and reduces the need to constantly switch between platforms. This makes it easier to stay consistent with posting, monitor performance, and respond to engagement more efficiently, ultimately improving overall social media management. ### 17. Streamlined Social Media Management, Despite AI Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like Hootsuite's easy UI, making it simple to navigate and use. A huge advantage for my team is the wide range of social media channel connections available, which helps us manage our presence across different platforms efficiently. The ability to schedule video content is a game changer for us. Our previous provider struggled in this area, but Hootsuite allows us to plan our content calendar much more effectively. I also appreciate how Hootsuite consolidates our inboxes into one place, streamlining our communication efforts. The initial setup was very easy, especially since we had used Hootsuite before transitioning to another platform. **What do you dislike about Hootsuite?** Sometimes posts fail to send, which is a source of concern. The AI generated copy for posts is completely useless for us, the copy is far too long and quite obviously AI-written. A long way to go there. If the self-hosted AI is expensive to run I'd lose it completely, it adds no value especially when if users wanted AI copy they could turn to ChatGPT or Gemini for a better alternative. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social media posts, including videos, in advance since native schedulers are poor. It also consolidates our inboxes into one place. ### 18. Efficient Scheduling but Needs Improvement in Tagging **Rating:** 3.0/5.0 stars **Reviewed by:** Ella M. | Digital Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Hootsuite?** I like how Hootsuite tells you the best time to post, and the scheduling is easy. It really saves time for us since we used to manually go into Meta Business Suite to schedule content that was written elsewhere. Plus, setting up Hootsuite was pretty easy. **What do you dislike about Hootsuite?** The location tagging sometimes is off, as well as tagging on Facebook, it pops up with random accounts. I am not sure about the price, but sometimes the performance is bad as it fails to upload. **What problems is Hootsuite solving and how is that benefiting you?** I can write and schedule content in one place, saving time from manually scheduling elsewhere. It also saves time once our client reviews our work and approves ### 19. Streamlined Social Media Management with Fun, Customizable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Lara S. | Principal, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Hootsuite?** I like the week-view schedule on Hootsuite and find the mobile editing really handy because it allows me to make edits on the go or while traveling. The analytics feature is great as it saves me from counting very boring things, plus it's a lot faster and more accurate. I appreciate how Hootsuite's AI-suggestions for optimum length, hashtags, tone saves lots of time. The initial setup was very easy, just do the digital handshake for each account, and then you're ready to go. Hootsuite is incredibly useful for planning social posts and doing analytics at the end of each month! **What do you dislike about Hootsuite?** I wish it could do Analytics for personal LinkedIn accounts! Wish it could do Analytics for Bluesky!! **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts, optimize and shorten content, find good hashtags, and get analytics. This saves me time and provides fast, accurate data. ### 20. Easy Calendar View and Handy Previews for Quick Content Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The calendar view is very easy to use and lets you see all of your weekly posts on one page, which is by far the simplest way to review everything at a glance. We also really like the preview function on the right-hand side, because it makes reviewing and approving content so much easier. I usually just take a snip and send it on for approval. We could do this directly in the software, but we simply prefer handling approvals via email. **What do you dislike about Hootsuite?** Logging in every time is really annoying, especially since the software can be quite slow. I also find the dashboards very complicated, and I’ve never managed to set one up successfully. The pricing feels high as well. I’ve never had to contact support, and the tool was already set up when I started my job. I used to rely on the hashtag suggestions, but I hardly use them anymore now that PCs are becoming more intelligent. I don’t use the AI suggestions either, because we feel it doesn’t really understand our company. I have used the Canva integration before, but for some reason the designs don’t appear in Canva when I go there, so if I want to edit something I end up having to start all over again. **What problems is Hootsuite solving and how is that benefiting you?** Reviewing and approving posts used to be really complicated and time-consuming. Now we can use the platform to see exactly (with disclaimers!) how the post will look once it’s live on LinkedIn. ### 21. Easy Daily Planner and Helpful ALT Text AI, but Image Loading Can Lag **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Hootsuite is quite easy to use each day with how the daily planner is set out. At times, the performance can be poor when adding or removing images as the images take a while to load when deleted. The pricing does match the value with the amount of accounts we can have added. No other tools have been used so integrations don't apply to me. Setting up on Hootsuite was quite easy, but there have been no need to contact customer service. The AI feature for ALT text has been great and helps to save time, especially when there are multiple images to add alt text to. **What do you dislike about Hootsuite?** The only downside is when posts fail to post. If there was a way we could be made aware right after scheduling, this would be helpful. For example on weekend posting, we can't get this sorted until the next work day. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping to solve the issue of content scheduling. Previously, I had to manually post content which was really time consuming. However, Hootsuite makes this extremely helpful for me now. ### 22. Streamlined Social Media Management with Hootsuite **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for my agency, and I like the fact that the interface has been streamlined over the years. I also appreciate that Hootsuite has listened to the needs of agencies and has improved significantly, now offering most of the functionality that we need for our agency. The integration of more social media platforms over the years, including TikTok and YouTube, is a feature I do like. I also like the high quality of the enterprise solution and how nothing else matches Hootsuite for the amount we pay for streams. The support team is responsive, answering all my calls in a timely fashion and most of the time helping me problem solve, which I appreciate. **What do you dislike about Hootsuite?** Hootsuite can still be very glitchy, with posts sometimes failing to publish. It can be hard to connect certain clients' accounts, and this process could be streamlined. The costs per month are too high for individuals or smaller clients who aren't agencies or enterprises. Also, it does not integrate well (yet) with YouTube shorts and the tagging functionality for Instagram still does not work well and makes the posts fail. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is a one-stop solution for managing all our clients' social media accounts, allowing my team to schedule everything out in one place a month in advance. ### 23. Streamlined Social Media Management, Slightly Improved Analytics Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan M. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like using Hootsuite for scheduling posts for our school accounts, as it eliminates the need to access multiple accounts for similar content. It's easily customizable and everything is organized and scheduled from a single platform. The crop tools are great, making it easy to fit social media specs with just one click, and I don't have to search for individual specs elsewhere. The organizational features, like being able to see what I posted, when, and on which accounts, are really helpful. I can view everything on a calendar, schedule things ahead of time, and even save drafts easily. **What do you dislike about Hootsuite?** Maybe a better analytics portal that tracks clicks, follows, etc. a little better **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets me schedule posts for multiple accounts from one platform, saving time and effort. I love its customizable interface, crop tools, and its ability to track posts and drafts on a calendar without needing extra searches for specs. ### 24. Efficient Social Media Scheduler with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like that imagery uploading in Hootsuite is very easy, and the ability to tag products in the scheduling tool for Instagram. I also appreciate being able to share the same content on different platforms without having to recreate it for each platform. Plus, Hootsuite has a good, clean, easy-to-view layout. The initial setup was very quick and easy. **What do you dislike about Hootsuite?** It keeps logging me out of accounts, which is frustrating because I don't manage all the passwords and Google keys myself. This issue is compounded by the fact that the platforms are not all logged in on the PC where I manage Hootsuite. Sometimes, after tagging a product on an image, if Hootsuite doesn't like it, it won't notify me at the time of scheduling. Instead, it just fails to post at the allotted time, and I can't fix it until the next day. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for posting on multiple social media accounts across brands at once. It solves scheduling posts outside work hours and allows easy imagery uploads and product tagging across platforms with a clean, easy-to-view layout. ### 25. Simple, Reliable Social Scheduling with Great Support and Smart Caption Help **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** My company has been using Hootsuite since I started with them, and it has consistently stood out for its pricing and for keeping the product simple enough for anyone to use. I really like the convenience of scheduling all of my social posts in one application. Since we post on almost all social media websites, it’s a huge help that Hootsuite makes it easy to integrate all of our social media accounts in one place, so I’m not constantly going back and forth between accounts. Even when I can’t think of a caption for a post, their OwlyGPT makes it easy not only to generate a caption, but also to generate hashtags based on goals like more reach or impressions. Another big plus is customer support: I don’t have to jump through hoops to reach their customer service team, and they’re prompt and can answer any of my questions quickly. Overall, I can trust it to post my content reliably without worrying about anything bouncing. **What do you dislike about Hootsuite?** My only complaint is that I wish the Analytics tab were easier to navigate. It feels like there’s too much information packed into one area, which makes it harder to quickly find the specific details I need. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has solved the constant back-and-forth of posting across multiple social media sites. When I’m on a time crunch, it’s much easier to create a post in Hootsuite, get suggestions for the caption, and decide on the best time to publish. ### 26. Seamless Social Media Management with Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ana B. | Marketing and Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really appreciate Hootsuite for making business social media account management so much easier. It solves the issue of manually uploading posts across different platforms and the built-in analytics are super helpful for my job. I find it user-friendly, which is a big plus for me. I love that I can monitor all my postings from the streams tab, allowing me to see in real time what's working with my content without switching back and forth between different platforms. **What do you dislike about Hootsuite?** I don't like how when i'm creating content in the "create a post" area, if I'm creating a post that will be uploaded to multiple platforms but edit one individual platform's post, I then can't make edits in the overview tab afterwards. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the issue of manually uploading posts to social media platforms. It's user-friendly, allows me to track analytics, and I can monitor postings in real time through the streams tab without switching platforms. ### 27. Streamlined Social Media Management with Analytics Power **Rating:** 5.0/5.0 stars **Reviewed by:** Kate M. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage social media for the company I handle marketing for. I like scheduling posts, tracking analytics, and comparing our performance against competitors. Hootsuite solves having to separately go into all of our social media accounts to post. With Hootsuite, I can do it all at once, which is really nice. I really like the analytics part; I can see analytics for all or each account and select the dates I choose. I also like how you can enter in certain accounts and compare your performance to theirs. I can see what's doing well for competitors and what's not, helping me decide if we should use those ideas. I also like to see how we are doing compared to the industry, social media-wise. **What do you dislike about Hootsuite?** I'd say sometimes when I schedule for some reason it won't post to certain accounts. It normally happens with Instagram but it will be like something went wrong so I have to manually go on Instagram and post it. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media efficiently by scheduling posts and tracking analytics. It solves the hassle of uploading to multiple accounts individually and lets me compare our performance with competitors all in one place. ### 28. Centralized Social Media Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** William C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite mainly to manage and schedule content across different social media channels, which helps me keep track of the editorial calendar and streamline day-to-day communication workflows. It's especially useful for handling recurring campaigns and institutional content. The ability to centralize everything in one place is what I like most, as it makes scheduling, monitoring, and managing multiple channels much more practical with a clearer view. This centralization saves time and makes it easier to keep content aligned across channels without losing visibility of the schedule. Additionally, I enjoy the speed and consistency it provides across different channels; organizing publishing in one place makes the workflow faster and reduces gaps. The initial setup was no problem at all. **What do you dislike about Hootsuite?** One thing that could be improved is the ability to automate the first comment together with the post publication. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage and schedule content across social media, streamline workflows, and maintain speed and consistency across channels, saving time without losing visibility. ### 29. Great Social Calendar, But Facebook Publishing Can Be Unreliable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the social calendar tool that allows you to schedule posts simultaneously. It has many social channels to choose from to link with your account. **What do you dislike about Hootsuite?** What I dislike about Hootsuite is that when editing an already scheduled post, it will sometimes result in a double post when it's posted. There are also moments when it says it failed to publish to Facebook. Sometimes it did publish and sometimes it didn't. In summary, Facebook posting is unreliable. **What problems is Hootsuite solving and how is that benefiting you?** By using Hootsuite, it solves our team's issue of spending too much time scheduling posts natively on each social platform as well as visibility for the rest of the team. Having posts all in one place prevents other members from scheduling the same thing or at the same time. ### 30. Essential Social Media Management with Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like that Hootsuite lets us take a deep dive into our audience engagement and our social media posts to see what works well and what doesn't. The feature where we can duplicate our social media posts without leaving the scheduler is super useful, and we use it on a day-to-day basis. Hootsuite is generally a very top-notch software, and to be honest, we couldn't live without it. **What do you dislike about Hootsuite?** I think more use of the first comment feature should be implemented. It's only available on Instagram, so if it could be available on Facebook, that would be great. For X, formerly known as Twitter, scheduling threads would be brilliant. Also, on Instagram, it would be fantastic if I could see a draft of what the image would look like on my profile before it goes live. Some way to do a LinkedIn bio for Instagram would also be great. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts for the month, saving time and enhancing time management. It also solves our analytics issues, letting us analyze social media engagement to improve our strategies. ### 31. Streamlined Social Media Management Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Simran M. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like the layout of Hootsuite and the ability to schedule posts for multiple platforms at once, like Meta, LinkedIn, and TikTok, which saves me time from having to switch between different platforms. I appreciate the auto-generated reports that save me hours since I don't have to spend time on reporting anymore. I can easily track all the metrics I care about, such as engagement rates and reach. The competitor analysis is also useful. The setup was super easy; after watching a video and getting a little show-round, I became a pro in minutes. **What do you dislike about Hootsuite?** It would be good if I could add a product on TikTok like shoppable videos. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite combines scheduling for Meta, LinkedIn, and TikTok, saving me hours. I can manage multiple platforms at once and don't have to spend time manually on reporting, as everything is automated. It tracks engagement rates and reach, making competitor analysis easier. ### 32. Reliable tool for managing multiple social media channels **Rating:** 3.0/5.0 stars **Reviewed by:** Mandy B. | Social Media Managerin, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the centralized management of multiple social media channels in one dashboard. It makes content planning, publishing, and daily community management much more efficient, especially when working in a team. The ability to collaborate, use approval workflows, and keep an overview of comments and messages across platforms saves a lot of time in day-to-day operations. **What do you dislike about Hootsuite?** The main downside of Hootsuite is that the interface can feel quite complex and overwhelming, especially for new users. Advanced analytics are also somewhat limited and often require exporting data for deeper insights. Additionally, the pricing can be relatively high, which may be a barrier for smaller teams or companies. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite primarily solves the challenge of managing multiple social media channels and workflows in one central place. It helps streamline content planning, publishing, and community management, which reduces manual effort and saves time. For me, this results in more consistent posting, clearer team collaboration, and a more structured day-to-day social media workflow, especially when handling several platforms at once. ### 33. An Invaluable Time Saver for Bulk Tweet Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Fiona U. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I mainly use Hootsuite for the bulk message upload tool, which has saved us a tremendous amount of time. As a journalist for a media outlet that publishes a lot on social networks, I have to post a tweet every hour, and Hootsuite greatly facilitates this task. I particularly appreciate the time saved for scheduling tweets. Before, we had to schedule everything manually, which was long and tedious. The initial setup of Hootsuite was easy, everything is clear and well explained. Moreover, it has provided me with such a significant time saving that I would probably recommend it to a friend or colleague. **What do you dislike about Hootsuite?** I don't have any particular problem. Or the fact of not being able to schedule two identical tweets. My boss wants us to repost the tweets two or three times. I worked around the issue by writing different tweets. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to save a tremendous amount of time in scheduling tweets, which greatly simplifies my work as a journalist. Previously, manual scheduling was long and tedious. ### 34. Efficient Social Media Management with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle R. | Digital Content Officer and Videographer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts, the social media inbox, and sometimes the analytics. I like the ability to use the same content across multiple platforms, but also to be able to make small tweaks to posts across different platforms. I like the planner so that I can see exactly what is going out when throughout the week. Hootsuite solves the problem of going to every social media platform separately and having to find their scheduling tool which is often not reliable. If I wanted to put the same content across multiple platforms, I would have to copy and paste the content, alongside media, which would be really tedious. Often in my role, the same post can go across multiple platforms, so this makes the process a lot more efficient. The initial setup was easy to link accounts and verify them. **What do you dislike about Hootsuite?** Sometimes I have videos that are too large to be scheduled into the planner, which means I have to go to the native apps to post. Also, certain features aren't available, like Facebook post collaborations. I've always found scheduling Instagram posts on Hootsuite difficult, because things like collaboration and tagged posts don't work or didn't the last time I tried. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite streamlines social media management by allowing me to schedule posts without visiting each platform. I can efficiently use the same content across multiple platforms, making small tweaks as needed, and plan weekly posts with the planner. ### 35. Streamlined Social Scheduling, Needs Regional Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky T. | Compliance & Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I love how quick and easy Hootsuite is to use because it saves me a lot of time scheduling and planning our social posts. I also really appreciate the ability to post on all our accounts in one simple upload. Just a click on the accounts I want to post to, and it creates separate posts for each. It seriously couldn't be easier. Plus, the initial setup of Hootsuite was very easy to manage. **What do you dislike about Hootsuite?** It's very much geared towards the US, for example, the international days are more for US than UK users, so it would be great to be a bit more tailored for UK users. The same applies for if you use the Canva functionality on Hootsuite - Canva images are very US focused, but it's a very minor thing for me. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social posts quickly and easily, saving time and helping with planning by identifying gaps. It simplifies posting on multiple accounts with one click, creating separate posts effortlessly. ### 36. Time-Saving Tool with Powerful Caption Writer **Rating:** 4.5/5.0 stars **Reviewed by:** Beccy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to help plan social media across multiple channels at once, saving us a lot of time, especially since we have a small team. It's much easier and quicker than posting to each account separately. The caption writer is fantastic, providing a starting point on days when ideas don't come easily and helping with consistency, even when different people contribute. The prompts and weekly 'days' are also a great help, and the Owly shortener is useful for avoiding huge links. Additionally, set up of Hootsuite and adding accounts is easy, making management much more straightforward. **What do you dislike about Hootsuite?** One of the limitations is asset management and organization. I would like to add more templates for my team to use, which would help newer team members create more on their own. Additionally, reporting would be better if it went deeper. It can be fairly surface level unless you invest a lot of time in it. I would like to be able to compare against more than 2 benchmarks too. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media across multiple channels, saving time and making it quicker than posting separately. The caption writer speeds up content creation and helps overcome blank page problems, providing consistency in messaging even with a small team. ### 37. Easy-to-Navigate All-in-One Dashboard with Strong Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The best thing about Hootsuite is the UI / UX, everything is all in one dashboard and easy to navigate. I also really like the analytics feature to see post engagement so that you can track what type of posts do well, and which ones not so well **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that you can't tag a persons profile on Facebook but you can on the LinkedIn post. I also think the pricing could be a little more cheaper than what it is. Another thing I dislike is sometimes I will have to go into each scheduled post and adjust the image size to 4:5 as it doesn't do that automatically (native). **What problems is Hootsuite solving and how is that benefiting you?** The main problem I would say is time management, it saves me a lot of time by allowing me to schedule a week's worth of posts or posts that need to go out in the holiday period when the offices are closed. I can just duplicate and adjust slightly, etc. ### 38. Makes Content Planning and Cross-Posting Across Social Platforms Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Sherie D. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2026 **What do you like best about Hootsuite?** It helps me organize my content and schedule it in advanced. It is very helpful when you wanted to post content across your social media platforms because you can post at the same time on different socials **What do you dislike about Hootsuite?** Hootsuite is useful for scheduling, but Instagram Reels posting and real-time engagement are often faster and more intuitive in the native app. But I still love hootsuite for content planning. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps centralize content scheduling, publishing, and social media management across platforms, saving time and keeping content organized and consistent. ### 39. Excellent Scheduling Tool with Some Navigation Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Emma F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling Instagram posts, and I find it valuable because it allows me to plan my content in advance. I appreciate being able to see my upcoming posts in a calendar format, which makes it easier to visualize. My favorite part about Hootsuite is the convenience in navigating and scheduling posts, along with the suggested post time features. Being able to schedule posts in advance and create them for the exact date and time I want is very valuable to me. Even though I could do this directly in the Instagram app, I find Hootsuite easier to work with, especially on my computer. The suggested time feature helps ensure I'm posting at a good time. I also like being able to quickly glance at the calendar to see when I have upcoming posts scheduled. **What do you dislike about Hootsuite?** I have found the website hard to navigate on the iPad, and could not find the schedule button. I think putting more time into the development of this would be helpful. Making sure all buttons (save draft, schedule post, pick time) are easily visible. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to plan my content in advance and schedule posts. I like the calendar view for upcoming posts. Scheduling in advance on my computer is easier than using Instagram directly. The suggested time feature ensures I post at optimal times. ### 40. Finally some software for organized posting across different social channels **Rating:** 4.0/5.0 stars **Reviewed by:** Iris S. | Senior e-campaign coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** The greatest advantage to me is that it enhances planning and constancy in delivery of content. I am able to write posts ahead of time and make sure that they are published at the appropriate time and not required to watch over it. The features will enable me to handle various content streams within a single workflow. It has enhanced my work as I am not so much concerned with time and posting by hand but the quality of content. **What do you dislike about Hootsuite?** One of the things that I would dislike is the fact that it might feel cluttered when managing several scheduled posts and when there are numerous campaigns going on. Although the features are numerous, it may be hard to swiftly look at all of them at a single location. This has impacted my work as I at times take more time to go through the scheduled content in order to prevent errors. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite alleviates the issue of manually having to manage numerous social media accounts. I was required to upload the content on each platform individually, which was time consuming, and inconsistent before using it. And now all is arranged and planned at a single location. This will save me time, as well as enhance coherence in posting. ### 41. Simplifying Social Management Across Multiple Accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** Hootsuite makes it really easy to manage multiple social accounts in one place, which is a huge time saver. The scheduling tools are simple and reliable, and the calendar view helps keep content organised across all our venues. I also like the analytics dashboards, as they give a clear snapshot of performance without needing to dig too deep. It’s a practical, user friendly platform that keeps everything streamlined. **What do you dislike about Hootsuite?** It’s a bit limiting that you can’t automatically publish a first comment with Instagram posts. This makes it harder to include hashtags or additional context without manually going in after posting, especially compared to other tools that offer this feature. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule content across multiple accounts in one place, which is a huge benefit when managing 22 different profiles. It keeps everything organised with a clear content calendar, saves time by planning posts in advance, and ensures consistency across all venues without needing to post manually each day. ### 42. Fast Bulk Uploads and Auto-Sharing, but Pricing Could Be More Competitive **Rating:** 3.5/5.0 stars **Reviewed by:** Mustafa A. | Dijital Medya Yöneticisi, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Hootsuite?** For me, it's crucial to be able to add content plans from different platforms to the calendar via bulk upload from a single platform, and to have automatic sharing enabled. Being able to do this quickly and easily with a user-friendly interface is also important. **What do you dislike about Hootsuite?** I believe pricing should be more reasonable as new platforms that can be developed with AI increase. I don't want to switch to another platform just because of pricing. **What problems is Hootsuite solving and how is that benefiting you?** It provides efficiency when managing multiple startup/personal social media profiles. Time savings, low error rate, mental success. Otherwise, my labor costs would increase, and I would be able to dedicate less time to other value-added developments. ### 43. Streamlined Multi-Channel Scheduling in One Easy Hub **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2026 **What do you like best about Hootsuite?** Its all very streamlined and easy to navigate. I am able to schedule and posts for multiple channels and check imboxes all from one place. it is also easy to navigate for my less tech inclined colleagues. **What do you dislike about Hootsuite?** There are some features missing, like the ability to create a post thread could be helpful for sites like X and Bluesky, I have used work arounds but it would be great to have it built in. **What problems is Hootsuite solving and how is that benefiting you?** It really just centralizes everything. without the platform I would have to draft up posts in a spreadsheet and then create individual posts, and then gather analytics from each platform individually - But with Hootsuite its all there in one place ### 44. Hootsuite Keeps Evolving—New Tools That Save Me Time **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn C. | Pastry Chef/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love that hootsuite has kept up with the times and has continued to grow and incorporate new tools to improve social media outcomes. As a marketing lead, this saves me so much time and makes me look like a rockstar. **What do you dislike about Hootsuite?** I have not been able to successfully link my YouTube brand account to post video clips. That is probably my least favorite part, which ay be user error. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me and my organization keep up with companies who may have a much larger team dedicated to social media. By not only helping with scheduling, the content editing tools and insights are invaluable to help us continue to grow with limited resources. ### 45. Social Media Management Simplified, but with Size Details **Rating:** 4.0/5.0 stars **Reviewed by:** Amalín B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I like that I can have everything in one place with Hootsuite, reviewing conversations across all platforms and managing content and insights. The preview feature and the ability to comment and respond to interactions with our audience are functions I really appreciate. I especially like being able to stay on top of our audience's conversations in real time. It was also easy to set up. **What do you dislike about Hootsuite?** I think I would like the way to schedule content to be easier, right now it sometimes presents problems with the sizes of some posts and I don't understand why. For example, I upload a reel and it accepts it to be scheduled on TikTok or Instagram but asks me to resize it for Facebook, so I go and do a 'resize' and literally change nothing and then it lets me schedule it. That seems to me to be a waste of time. It's not a cheap tool. **What problems is Hootsuite solving and how is that benefiting you?** I can have everything in one place to manage content and review conversations across all platforms. I like the preview and being able to respond to the audience in real time, which keeps us on top of interactions. ### 46. Intuitive for Scheduling, But Pricey with Mobile Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Austin F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts. I like that it is intuitive to use as well as easy to understand. It's extremely nice having so many different platforms on there to post to, which makes the whole process much smoother. It also makes it easy to schedule posts and work with multiple people who may be scheduling posts. Hootsuite helps track progress and ensures everything is getting done as needed. I like that it lets you edit specific things for each platform if you are making a post that is going to multiple places. The initial setup was very easy, just signing into social media accounts and figuring out Hootsuite's navigation. **What do you dislike about Hootsuite?** I don't work on a team of people for scheduling posts, it is a one person job. It is expensive for what it is and since Facebook and Instagram are my main priorities, I can use Meta's free scheduling. Hootsuite can also be laggy at times as well as it is extremely difficult for me to use it on mobile/on the go. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to easily schedule social media posts and coordinate with others, simplifying tracking and task completion. It's intuitive and supports multiple platforms, streamlining our efforts. It lets me customize posts for different platforms, ensuring tailored content. ### 47. Makes Social Media Management Easy and Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Priya J. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like most about Hootsuite is that it makes social media management much easier. I use bulk feature a lot for job posting and career campaigns, and it saves me a lot of time. **What do you dislike about Hootsuite?** What... dislike about Hootsuite, nothing much, just sometimes social media accounts disconnect automatically, which affect scheduled posts. That's annoying sometime. **What problems is Hootsuite solving and how is that benefiting you?** We manage career focused content across multiple social media platforms. Hootsuite helps us keep everything organized in one place instead of managing each platform separately. It helps us schedule job related posts in advance, monitor conversations around student careers and opportunities, and stay consistent with our campaigns. ### 48. Effortless Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Zen B. | One World in a New World Podcast Host , Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love the ease of use in Hootsuite. It allows me to have more time to do other things by truncating the time it takes for message creation and distribution. I enjoy writing copy, and the new AI tools make things much easier. The initial setup was really easy for me as I'm pretty adept at tech. I also appreciate being able to integrate Hootsuite with other tools I use like ChatGPT, Canva, OpusPro, and NotebookLM. Additionally, I came back to Hootsuite because as a nonprofit, I enjoy the lesser rate now. **What do you dislike about Hootsuite?** The only complaint I have is access to other networks, like VK, for distribution to other countries. I would like a more global environment with an increase in the number of social networks that one can use. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me time and effort by allowing me to create one post and distribute it across nearly all my social networks effortlessly. The AI tools also make message creation quicker, freeing more time for other activities. ### 49. Essential Tool for Timely Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. **What do you dislike about Hootsuite?** Sometimes my photos that I try to schedule for X don't actually upload on the first try after I schedule them. For example, I'll schedule a post for all four of our social platforms at the same time, but the photo for X won't save. I will have to go back in and individually input that image again. Not a huge deal, but it has happened a lot recently, so might be a bug? **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite takes away the pain of individually posting each piece of content and allows me to work ahead of time. I love scheduling posts to ensure timely releases and handling last-minute additions. ### 50. Easy Scheduling and Cross-Platform Analytics, but Pricing, Features, and Support Frustrate **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** Hootsuite has made it simple to gauge analytics across platforms and optimize engagement. The scheduling and editing of content is simple and makes posting content simple. **What do you dislike about Hootsuite?** I am unable to make mass edits to scheduled posts, but instead have to individually edit posts on each platform. Analytics are often not settled until two weeks after I need them. There are glitches in video settings that I often experience. Responding to comments/messages in Hootsuite is more of a hassle than anything. The pricing is astronomical, even for a basic account. Upgrades that may help with some of the issues we face are even more expensive - unnecessarily so. Support requests are simple to make, but it takes extensive back and forth to even get the rep to understand the issue. Once the issue has been explained, they may either tell you that it's unable to be corrected, or they will put in a feature request that you never hear back about. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes scheduling content across platforms faster, and it makes seeing our content schedule/calendar very easy and streamlined for all members of the social team. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+14%3A57%3A09+-0500&secure%5Bsession_id%5D=86d16ee4-002e-45ab-bb39-c3d84e7ddb9d&secure%5Btoken%5D=947241041f746594b91f0f71a4b289a1bd3e226b8991f7b9139dd2c01bd7110e&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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