G2

oliver d.

Marketing Manager & Creative Lead

Small-Business (50 or fewer emp.)

Originally submitted 4/20/2026

"All-in-One Social Management That Keeps Scheduling and Analytics Simple"

5/5

What do you like best about Hootsuite?

Hootsuite makes it easy to manage everything in one place. Being able to schedule content across multiple platforms, monitor engagement, and respond to messages without jumping between apps saves a lot of time. The calendar view is especially useful for planning ahead and keeping content consistent, and the analytics give a clear overview of what’s actually performing so you can adjust your strategy quickly. Overall, it helps keep social organised and efficient without overcomplicating things. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The main downside is that it can feel a bit clunky at times, especially when you’re managing a lot of accounts or trying to move quickly. The UI isn’t always the most intuitive, and some actions take more clicks than they should. Pricing can also be a barrier, particularly for smaller teams or solo marketers, as a lot of the more useful features sit behind higher-tier plans.

Analytics are helpful, but they’re not always as in-depth or flexible as you’d want for more advanced reporting, so you sometimes end up exporting data or using other tools alongside it. Overall, it does the job well, but there are moments where it feels a bit limited or slower than more modern platforms. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the problem of managing multiple social platforms in one place, saving time on posting, replying, and tracking performance. It helps keep content consistent, improves response times, and gives a clear view of what’s working, making it easier to adjust strategy and stay organised without juggling multiple tools. Review collected by and hosted on G2.com.