G2

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/20/2023

"Intelligent always-on automated email journeys"

5/5

What do you like best about Hive Marketing Cloud?

The email editor is surprisingly simplistic, despite what it is capable of. It has a WYSIWYG editor that is easy to use and customise to create templates and automated email newsletters. You can personalise the experience of the recipient according to any data parameter that you hold, as well as setting complex automated journeys to achieve specific aims. The platform can provide an incredible amount of insight and your data cut anyway you need it. The overview dashboard is also nice and provides a top-level view including revenue and purchases. Review collected by and hosted on G2.com.

What do you dislike about Hive Marketing Cloud?

Admittedly, there's a learning curve when diving into the platform's capabilities, beyond the email editor. It took some time to truly grasp its full potential. However, the training was good as is the support team. If you are an analyst, it would be easy. I'm very non-technical. Review collected by and hosted on G2.com.

What problems is Hive Marketing Cloud solving and how is that benefiting you?

The team at Hive just make the data problem go away. They man-handle all the available data sources to turn it into something that is truly useable for marketing – which in turn dramatically improves the customer experience of comms – as well as ensuring that the metrics reported on are actually accurate. The ability to create and use intelligent data with automation also makes email marketing much less of a burden on the team. Having always-on email journeys running means that we don't let the customer experience slip and can stop chasing our tails. Review collected by and hosted on G2.com.