G2

Jake P.

Head of Customer Success

Small-Business (50 or fewer emp.)

11/16/2022

"Extremely useful tool for moving data from our warehouse to email marketing, CRM, etc."

5/5

What do you like best about Hightouch?

I'm already writing SQL queries to understand users, accounts, etc. and Hightouch makes it easy to push those insights or fields from the data warehouse (Snowflake in our case) over to a CRM like HubSpot or Salesforce and also pushing information about users and accounts into our email marketing tool (Customer.io) Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

With any tool that offers a lot of integrations and different options for mapping data, pulling things from one place and pushing them to another, things can get messy. I don't think there's a great solution to this other than having good processes and systems amongst the teams using Hightouch, the data warehouse, and other tools like dbt. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Pushing product usage data from our data warehouse into the CRM allows sales and customer success to have the data they need in the tool where they spend the most time. Also, pushing some of the same product usage data from our warehouse into email marketing tools to create more customized messages for customers. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite