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BS
Enterprise (> 1000 emp.)
"HGI is a force multiplier for our tech driven segmentation & targeting"
What do you like best about HG Insights?

Our initial engagement with HGI was driven by the quality of their tech data. With previous providers, we were taking many incoming customer/prospect calls calling out bad data points which was affecting our credibility during our selling cycles. The significant quality improvement had improved our user experience as well as our productivity. This led to our ability to move people off of low-level QA to higher-value insight building. Any single data issue led to a larger review by HGI so was comfortable they were improving the overall quality of their platform and not just solving a once-off data point issue.

HGI is not just a data provider but with their high-quality staff they add a level of service that is unparallel. They help us ideate and execute on our data driven insights. They understand our business and our challenges so the speed of delivery is excellent.

HGI is a pleasure to work with! Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The areas where I see challenges are areas being addressed. Much of this has to do with automation of their platform so we can consume more (i.e., APIs to our platform). Really not a game changer because of HGI's responsiveness and agility. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hi Barry,

On behalf of the entire team here at HG, we thank you for leaving such a detailed review! We’re happy to hear that your experience working with our team has been positive and we will pass along your feedback to them. We’re glad our solutions are helping you understand customer challenges and accelerate conversations. If there’s anything you need from our team, please feel free to reach out.

Thanks again!

Alyssa

HG Insights Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

HG Insights Integrations

(1)
Verified by HG Insights

HG Insights Media

HG Insights Demo - Insights Into Your Market's Competitive Landscape
With HG you can create more profitable and equitable sales territories, score and prioritize accounts with the highest propensity to buy your specific solution, analyze competitors to identify displacement opportunities, and avoid wasting resources on accounts without adequate budgets or incompat...
HG Insights Demo - Real-Time Data To Navigate Rapidly Changing Markets
Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.
HG Insights Demo - Scoring to Indicate Buyer Signals
Shorten the Path-To-Purchase with Access to best-in-class, quality buyer intent data. By combining intent signals with technographics, HG provides refinable context to power more effective targeting that yields a greater ROI compared to intent data alone.
HG Insights Demo - Integrations in Support of Sales and Marketing Teams
HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business. HG LinkedIn Connector is a direct integration bringing powerful Technology Intelligence from HG Insights into LinkedI...
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HG Insights Reviews (426)

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Reviews

HG Insights Reviews (426)

View 1 Video Reviews
4.3
427 reviews

Pros & Cons

Generated from real user reviews
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Matt D.
MD
Senior Manager - Marketing, Client Advocacy
Enterprise (> 1000 emp.)
"Great Product Insights, but Vendor Portal Needs Improvement"
What do you like best about HG Insights?

We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from our side. We use it every week to cultivate new references and content. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content unless we ask for it. We also cannot manage our incentive balance through it which causes slowdowns. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"
What do you like best about HG Insights?

What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially when finding company data making decision making a bit easier. Ease of integration, implementation, and customer support are smooth without any hassle. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated seems oudated which can make it less trustwhorthy. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Sanya,

Thank you so much for reviewing HG! We're so happy to hear you find the platform easy to navigate and integrate with your GTM motions. If you have any questions, please don't hesitate to reach out your CSM.

Have a great day,

Kelcie

Verified User in Computer & Network Security
UC
Enterprise (> 1000 emp.)
"HG Insights makes account enrichment easy!"
What do you like best about HG Insights?

My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeout campaigns. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The product installations most of the time are 'unspecified product' for a certain vendor. Although, the vendor name is usually sufficient. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Thank you so much for leaving a review of HG! We love hearing you're able to use our granular revenue growth intelligence in your takeout campaigns. If you need anything, please don't hesitate to reach out to your account rep!

Thanks again,

Kelcie

Verified User in International Trade and Development
II
Small-Business (50 or fewer emp.)
"The insights i needed to fix my sales problems"
What do you like best about HG Insights?

It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me structure better ads, sales funnels and sales script for my team. Having more filters would be even greater tool but so far it helped me generate more sales and create a better sales system. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The book demo. I would like a book demo period without the need to talk to a sales team but set up an account and use it just to try it out and refer it to more poeple and coworkers who might need this tool. Review collected by and hosted on G2.com.

Kushal D.
KD
Senior Consulting Manager
Enterprise (> 1000 emp.)
"A powerful market intelligence tool with room for improvement in niche market dat depth"
What do you like best about HG Insights?

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the go quick onboarding training videos. I was literally expert in utilizing the tool within an hour. The implementation was relatively straightforward, and my colleagues were happy with speed of deployment. The sales onboarding personnel was very responsive and supportive. I accessed the platform three to four times a day to ensure the insights remain current and relevant for my ongoing pursuit. While my company did not integrate the features to its salesforce platform, the tool has ready to plug integration capabilities. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Although HG Insights frequently updates its data, I felt that the insights on niche technologies or markets lag behind. If you are planning for a real niche targetted marketing campaign, I'd give 7 out of 10 for the tool.

I also felt that the customization options for dashboards and reports are limited. There should be flexibility for me to allow changing the list of fields while viewing the data. Review collected by and hosted on G2.com.

Heather S.
HS
Head of Marketing
Mid-Market (51-1000 emp.)
"Great information...but pricey"
What do you like best about HG Insights?

The company level data, including install base information is super helpful, and I like that it shows a level of frequency and timeframe related to the data collected. It's pretty easy to use, and super easy to get started. I've not yet had to use customer support so I cannot speak to that. There really isn't any integration for us since we use D365 as our CRM. I understand there is a workaround, but we are not yet using it. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It's a shame they do not also incorporate the contact level details, but there are a ton of other tools for that. Also, I wish it were a bit less expensive, it's a big ticket item for a small organization. Review collected by and hosted on G2.com.

Sandra M.
SM
Chief Marketing and Customer Experience Officer
Mid-Market (51-1000 emp.)
"Best source of technographic data for large enterprises"
What do you like best about HG Insights?

We are looking for the most comprehensive source for information about the technology already in place at our prospects to plan a more personalized 'first touch' with our strategic accounts. This is the best source we have found. Target list creation based on the expansive data set is also valuable. CSM team is responsive. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Licensing model. We'd like to put the SaaS platform in the hands of more users but the licensing model doesn't support that. The export and integration feature with Salesforce arent' as powerful as seeing the data through the UX of the web experience. Review collected by and hosted on G2.com.

Somya S.
SS
Program Management Office Leader/ Chief of Staff
Enterprise (> 1000 emp.)
"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"
What do you like best about HG Insights?

well-structured and user-friendliness of the platform Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliability and impact confidence in decision-making. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hi Somya,

Thank you so much for your review! We're happy to hear that our products are helping you with your sales and ABM intelligence. If you ever need anything from our team, please let us know.

Thanks,

Alyssa

Ryan C.
RC
Operations Manager
Enterprise (> 1000 emp.)
"Deeper Account Visibility With HG Insights"
What do you like best about HG Insights?

Granularity is the most valuable element of HG Insights for me. I like how specific I can make the filters in the opportunity generator and I like how deep I can drill into specific accounts in the company profiles. All of it is very easy to navigate as well. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Exports of lists have been tough to narrow down the size. It would be helpful to know how much can be exported at a given time and to offer filter suggestions if a list is too big to export. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Ryan,

Thank you so much for sharing your thoughtful review of HG! We have export and filtering improvements on the roadmap and hope we can make it even easier for you to action those granular insights. If you have any questions, please don't hesitate to contact your CSM!

Cheers,

Kelcie

Verified User in Computer Software
EC
Enterprise (> 1000 emp.)
"Great Technographics and Firmographics for B2B"
What do you like best about HG Insights?

The technographic data is unrivaled. This tool provides amazing detail on contracts and spend with every technology vendor you can imagine, and really helps us with TAM analysis, GTM strategies and helps our account teams understand where key displacement opportunities are. The standard company firmographics are also fantastic, revenue, employees, locations, etc. Its become our absolute source of truth for this information and territoty planning. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There are some limitations when it comes to Public Sector and hierarchies. The SFDC integration is somewhat limiting in the ability to use the in-app widget/tab to display HGI data directly in SFDC, and the tool is very cost prohibitive to give all end users access to it. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

21%

Perceived Cost

$$$$$

How much does HG Insights cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 6 purchases.

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HG Insights Features
Company Data Availability
Industry Research Availability
Company Data Accuracy
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Data Segmentation/Filtering
User, Role, and Access Management
Performance and Reliability
Reporting/Dashboards
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