G2

Kaitlyn G.

Senior UX Researcher

Mid-Market (51-1000 emp.)

11/13/2020

"Source research candidates"

4/5

What do you like best about Heap by Contentsquare?

I love coming into Heap and being able to pull research candidates out of workflows for surveys and interviews. I also love being able to target users who are dropping off of workflows and not only get the quant metrics on it, but also get the names, emails, and user flows/clicks they've done. In the past I would have to talk to a developer and have them query SQL to get this information which took time and also didn't add much detail/color to the data. We use the reports to create dashboards so the Product Management team can track key performance indicators and report back to all the stakeholders involved. Review collected by and hosted on G2.com.

What do you dislike about Heap by Contentsquare?

It's complicated to set up flows and segments. Sometimes I'm not sure if I've got it working so that the numbers are accurate. I don't feel advanced or confident enough to create flows. I also am not a fan of adding hashtags or playing with the code. I can, but I don't like to because it's not primary to my job. Review collected by and hosted on G2.com.

Recommendations to others considering Heap by Contentsquare:

Making it easier to build user flows. Move away from the code part of it as devs are not the users of the platform at my company. Otherwise, I'm totally in love with the tool. Review collected by and hosted on G2.com.

What problems is Heap by Contentsquare solving and how is that benefiting you?

We're using Heap to track user journey and flows - it's the replacement for Google Analytics for us. We're also bringing in Salesforce data to help use source candidates for surveys, interviews, or unmoderated research studies. We recently purchased Appcues for in-app messaging and research and though it has its own metric tracking, it doesn't give information on WHO submitted each answer. So we've integrated with Heap to get that info. Review collected by and hosted on G2.com.