GoStellar is a great, lightweight A/B testing platform. The team is very agile, and the founder is actively involved in development. More than once, I’ve gone to the website chat to ask for help or request a feature, and within days that feature was live in the app.

The UI is easy to understand and navigate, and it integrated with our websites without any hassle. Because it has a small footprint, load times are minuscule compared to other platforms. The pricing model also feels very fair and doesn’t lock you into tiers you don’t always need, like some other apps do.

AI is built into the reporting, and while AI is everywhere now, I found this genuinely useful. It was able to identify the exact window during the day when customers were most likely to buy, which helped us focus promotions during that time with our ad spend. Overall, GoStellar has been an excellent A/B testing platform, and after coming from a larger competitor, I can see myself sticking with GoStellar long term. Review collected by and hosted on G2.com.

My only pain point with GoStellar is the goals manager. Perhaps it is because I came from another ecosystem, but it doesn't feel as intuitive as it could be. It may not be best to have one large pool of goals shared for all campaigns. Review collected by and hosted on G2.com.