--- title: Google Tag Manager Reviews meta_title: 'Google Tag Manager Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 441 reviews by the users' company size, role or industry to find out how Google Tag Manager works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 441 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Tag Manager Reviews **Vendor:** Google **Category:** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) **Average Rating:** 4.6/5.0 **Total Reviews:** 441 ## About Google Tag Manager Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. ## Google Tag Manager Pros & Cons **What users like:** - Users appreciate the **ease of use** of Google Tag Manager for efficient tag management and campaign optimization. (5 reviews) - Users value the **easy integrations** of Google Tag Manager, seamlessly connecting apps for optimal customer data capture. (3 reviews) - Users appreciate the **powerful insights** offered by Google Tag Manager, enhancing tracking and optimizing marketing campaigns effectively. (3 reviews) - Users appreciate the **flexible variable system** of Google Tag Manager, enabling precise event tracking and management. (2 reviews) - Users value the **seamless integrations** of Google Tag Manager, facilitating enhanced tracking and analytics without additional costs. (2 reviews) - Intuitive (2 reviews) - Users appreciate the **container-centric model** of Google Tag Manager, enabling clear organization and efficient management of tags and triggers. (1 reviews) - Bug Resolution (1 reviews) - Customer Insights (1 reviews) - Users appreciate the **flexibility** of Google Tag Manager, enabling robust customization and streamlined management of tags and triggers. (1 reviews) **What users dislike:** - Users find Google Tag Manager **complicated to use** , often requiring a developer for code implementation. (1 reviews) - Users find the **preview debugger unreliable** on strict CSPs and cached pages, complicating testing processes. (1 reviews) - Users experience **frustration** with Google Tag Manager due to occasional website slowdowns and security concerns related to code injection. (1 reviews) - Users find **limited options** in Google Tag Manager for custom integrations beyond Google Analytics, indicating room for improvement. (1 reviews) - Users experience **product limitations** like intermittent previews and challenges with unused tags, requiring extra QA steps. (1 reviews) - Users report **slow performance** with Google Tag Manager, impacting website speed and user experience. (1 reviews) - Users experience **tagging issues** due to intermittent preview debugging and the accumulation of unused tags and variables. (1 reviews) ## Google Tag Manager Reviews ### 1. Great and easy way to deploy and maintain site tags **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Tag Manager?** it's very easy to update tags and check if they're firing **What do you dislike about Google Tag Manager?** not much, there is a maximum number of triggers allowed, that can be tough when you have a lot **Recommendations to others considering Google Tag Manager:** its great **What problems is Google Tag Manager solving and how is that benefiting you?** deploying site tags in bulk ### 2. Great companion tool for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chris D. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Google Tag Manager?** Take the Google courses to understand how to implement and use this tool. **What do you dislike about Google Tag Manager?** Sometimes some services don't connect because some installation instructions are a bit oudated. **Recommendations to others considering Google Tag Manager:** NA **What problems is Google Tag Manager solving and how is that benefiting you?** Takes out all of the bloat from different services out of your website. ### 3. A Marketeers Dream For Launching Tools Without The Need For A Developer **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Google Tag Manager?** Google Tag Manager (GTM) allows you to launch most tools on your website with the click of a few buttons and without the need for a developer. Whether you're looking to track users around your site or install a pop-up banner, GTM lets you quickly and easily add code to your website. What's more, all code is stored, managed and loaded via GTM, meaning that it doesn't slow your website down. **What do you dislike about Google Tag Manager?** It does take some getting used to and many of the advanced features are beyond the typically understanding of a marketeer. Whilst there are lots of online resources, advanced features do take some learning. There is the need for some development and the more advanced you get the more your development team need to get involved to ensure that data is being parsed (so that GTM can detect it and parse it onto the tools that you're using) and that conversions are being tracked - unless you can track a conversion with a unique URL, you'll need to install custom tracking event codes into the back-end of your website and ensure that buttons are correctly named with classes. **Recommendations to others considering Google Tag Manager:** It's a no brainer, just prepare yourself for the implementation and ensuring that your website is setup so that you can track events with custom class names and conversions. **What problems is Google Tag Manager solving and how is that benefiting you?** GTM enables marketeers to be dynamic and test new tools and techniques. Easy implementation means that you can get up-and-running very quickly and trial new experiences. The more advanced features of GTM allow you to get granular with tracking and customisation of your website without the need for advanced setups from development. ### 4. Free. Simple. Powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Google Tag Manager?** The fact that it's free is great. Google has done a great job with providing a powerful tagging tool with simple UX. **What do you dislike about Google Tag Manager?** It's beneficial to come with at least a basic understanding of coding or being able to diagnose it. **Recommendations to others considering Google Tag Manager:** Understanding the flow you want for tag firing is important. **What problems is Google Tag Manager solving and how is that benefiting you?** Reducing load time has been very important and GTM has helped with that. One area to manage tags has been amazing and the fact that we don't need IT has been extremely powerful. ### 5. Tag manager review **Rating:** 4.0/5.0 stars **Reviewed by:** Megan W. | Digital Operations Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Google Tag Manager?** I like that it's user friendly and gives insight to the tags **What do you dislike about Google Tag Manager?** The font is a little small so it's hard to read at times **What problems is Google Tag Manager solving and how is that benefiting you?** Figuring out why certain things in analytics do or don't show up ### 6. Fantastic Tag Management **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny R. | Administrative Assistant, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Google Tag Manager?** I like how easy and user friendly it is to use Google Tag Manger, even when I am not sure, there is an Icon that prompts you the best way to proceed. **What do you dislike about Google Tag Manager?** I do not think there is anything that I can think of that I dislike at the moment. **What problems is Google Tag Manager solving and how is that benefiting you?** I have more data to use when I am planning my next marketing campaign for the new year. ### 7. Makes remote operations easy **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul V. | Client Services Manager – Digital Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Google Tag Manager?** Ease of inserting tracking codes and the efficiency. **What do you dislike about Google Tag Manager?** Complexity of usage and susceptibilities to errors. **Recommendations to others considering Google Tag Manager:** Quick training modules for the tool. **What problems is Google Tag Manager solving and how is that benefiting you?** We have been able to remotely insert tracking of various social media tools for paid advertising for the clients. Which has helped us save the to the front communications and the hassle of guiding people through the process. ### 8. Makes Managing Tags Extremely Simple And Powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Google Tag Manager?** The thing I love about Tag Manager is that it has many common tags available already. It is very simple to use, and you don't end up having tons of extra code all over the place. We handle hundreds of websites for clients and Tag Manager makes it very easy to keep all the tools and tags we use centralized and easy to edit or implement. **What do you dislike about Google Tag Manager?** There really isn't much I don't like about it. Though I will say the new Global Site Tag that google has come out with made things a little confusing at first along with the converter tag they just implemented also. **Recommendations to others considering Google Tag Manager:** If you're using tons of software, have a lot of goals in your analytics software, or just have a lot of tags that need to be implemented - start using Google Tag Manager. I'm telling you, it makes things very simple to manage, updating tags is a breeze, and your code ends up looking a lot cleaner in the end. **What problems is Google Tag Manager solving and how is that benefiting you?** We use heatmaps, conversion tracking, analytics software, a/b testing software, and on and on. It can be a pain trying to keep track of all this code. Google Tag Manager allows us to keep things dead simple in a single place. It really helps us stay on top of new and existing campaigns we run on various websites with very little overhead needed to get things up and running. ### 9. Google Tag Manager Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2018 **What do you like best about Google Tag Manager?** Implementing code/injecting code into our customer landing pages and websites. **What do you dislike about Google Tag Manager?** Wish Google had more connections/offers into the platform **What problems is Google Tag Manager solving and how is that benefiting you?** Help with page speed and cleaning up the java scripts running on our landing pages/customer websites ### 10. Google tag manager makes it easy to implement tags without having access to website files. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Google Tag Manager?** I like that it makes installing tags like google analytics to your site without having to access the website files. Makes it real easy if a client doesn't want to give you complete access to their site. **What do you dislike about Google Tag Manager?** there is a learning curve that isn't easy to navigate by yourself. Having someone who knows what they are doing will speed learning up but even if you don't have that there is tons of info online about it. **What problems is Google Tag Manager solving and how is that benefiting you?** installing code and tags to websites. saves a ton of time. ### 11. Makes Tracking Website Activity Much Easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Google Tag Manager?** It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so. **What do you dislike about Google Tag Manager?** Functionality wise, it's great, there's nothing to dislike at all. The layout could be a little bit more user friendly, and the documentation could be better. **Recommendations to others considering Google Tag Manager:** Read up on documentation, watch YouTube Videos. This tool is powerful! **What problems is Google Tag Manager solving and how is that benefiting you?** It helps our clients manage analytics without changing code on their site. It allows clients to have their own interface for tracking, and ensures that scripts are not inserted improperly. ### 12. Great Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Google Tag Manager?** It is easy to track campaign success with Tag Manager **What do you dislike about Google Tag Manager?** On certain platforms my produced URL will not comply and will get denied through paid search placements **What problems is Google Tag Manager solving and how is that benefiting you?** How many users are visiting the site from paid ads ### 13. Simple and fast **Rating:** 4.5/5.0 stars **Reviewed by:** Michael C. | Inbound Sales , Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Google Tag Manager?** I like the ease of use that Google Tag Manager allows for. When setting up analytics it helps to have something fast and easy to read. **What do you dislike about Google Tag Manager?** With a lot of the mobile crowd still using safari and Bing still have a small share of the market, it helps to have other programs. **Recommendations to others considering Google Tag Manager:** This is a great product to use along side google analytics. **What problems is Google Tag Manager solving and how is that benefiting you?** Analytic tracking. ### 14. Great way to optimize Google AdWords campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Google Tag Manager?** I like the support that Google offers to set up Tag Manager in conjunction with Google AdWords campaigns. **What do you dislike about Google Tag Manager?** It is very complicated to understand and setup. The average user is likely not going to be able to se tup or administer Tag Manager. **Recommendations to others considering Google Tag Manager:** Utilize Google Tag Manager's free support when setting up and optimizing this tool. **What problems is Google Tag Manager solving and how is that benefiting you?** I am getting valuable insights about Google AdWords campaigns to optimize my campaigns and make the most of my ad dollars. ### 15. Best of the best Tag-Manager wise **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan C. | Digital Marketing Manager, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Google Tag Manager?** It makes spinning up new websites and making sure we have the analytics figured out a breeze. **What do you dislike about Google Tag Manager?** I would like the ability to copy set-up from previous iterations, especially when the industry is the same. **What problems is Google Tag Manager solving and how is that benefiting you?** New website set-up. ### 16. Love Google Tag Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Google Tag Manager?** It allows me to insert multiple things on websites without having to go through developers. We use for different types of code we would normally put in the Head section of the site as well as to fire different pop ups **What do you dislike about Google Tag Manager?** There is a steep learning curve to it. I tried watching videos but the most helpful was sitting down with a coworker to go through it. **What problems is Google Tag Manager solving and how is that benefiting you?** Speeding up the rate at which we can launch things and test ideas. ### 17. Perfect Tag Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Animation | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Google Tag Manager?** I like the simplicity and the openess of this tool. Free access to a pixel container for everyone. The set up was really easy. **What do you dislike about Google Tag Manager?** In the beginning it was hard to get used to it. I did not also like the poor Tutorials and Help resources that are offered. Google should work on some better online tutorial for all sort of users. **Recommendations to others considering Google Tag Manager:** I would recoment everyone to switch to GTM. Free resources like this might be embrace by every marketer. **What problems is Google Tag Manager solving and how is that benefiting you?** Simplifies the process of adding pixels to the different steps of the funnel. I worked before with containers but this is really easy to use. The creation of events and the preview mode are TOP. ### 18. Very advanced, handy tool for marketers, who don't want to mess with any of the code **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Google Tag Manager?** Lots of great integrations with great version control **What do you dislike about Google Tag Manager?** Activation rules are sometimes way too complicated **What problems is Google Tag Manager solving and how is that benefiting you?** Makes adding scripts to a website way more trackable and manageable. ### 19. Robust and Reliable Tag Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2017 **What do you like best about Google Tag Manager?** GTM provides a robust and reliable way in which to manage tags, triggers and variables - often without having to deploy website code. My favourite two features of GTM is version control and the ability to test tags before deploying to production. The version control system is extremely easy to use and it is extremely easy to roll back or push changes when required. The test functionality provides a clean way in which to ensure that tags and triggers are firing as expected. **What do you dislike about Google Tag Manager?** There is a learning curve when using Google Tag Manager. Some functionality is a little tricky to use or requires a bit of trial and error. **What problems is Google Tag Manager solving and how is that benefiting you?** Tag management and the implementation of a data layer. Having all of the tags in one place makes oversight easy. ### 20. Super easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Stefanie C. | Search Engine Optimization Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Google Tag Manager?** It's very easy to use. No need for support, it just works. Easy implementation. The ability to have all my pixels in one place is really great! **What do you dislike about Google Tag Manager?** The interface is boring but it really doesn't matter much **Recommendations to others considering Google Tag Manager:** For new users, there is a clear learning curve. Maybe better tutorials? **What problems is Google Tag Manager solving and how is that benefiting you?** One place to put all our pixels with ease. Easy to manage all pixels and set up new ones. ### 21. Google Tag Manager A best of it's kind **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Google Tag Manager?** It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best. and gain user attention as long as we can. **What do you dislike about Google Tag Manager?** sometimes it's hard to access data from the web to google tag manager, Otherwise it's great **Recommendations to others considering Google Tag Manager:** It's a great tool to use multiple analytics at one place **What problems is Google Tag Manager solving and how is that benefiting you?** I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best. and gain user attention as long as we can. ### 22. Google Tag Manager Keeps It Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Brian S. | President, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Google Tag Manager?** Easy to use and great "how to use" help. Great for every small business. **What do you dislike about Google Tag Manager?** I found the dashboard a bit daunting at first until i got comfortable with it. **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking of visitors and traffic to site. Thos made our Facebook advertising ROI easier to assess. ### 23. It can be difficult to implement events **Rating:** 4.0/5.0 stars **Reviewed by:** Esteban V. | Head Of Marketing Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Google Tag Manager?** It is very easy to implement simple tags (Facebook, Analytics, etc.) **What do you dislike about Google Tag Manager?** When you want to customize your tags (event tracking on Google Analytics) it gets very difficult. **Recommendations to others considering Google Tag Manager:** Find tutorials in order to make a correct tag implementation. **What problems is Google Tag Manager solving and how is that benefiting you?** We no longer need a programmer to help us setup tags on websites. ### 24. Great tool - Allows for speedy implementation of tags **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Google Tag Manager?** One of the biggest hurdles for getting new digital campaigns running is often getting the client to implement the needed tags. With GTM we have the ability to implement that tags ourselves, verify them, and get campaigns running faster. **What do you dislike about Google Tag Manager?** GTM essentially acts as a floodlight so in the source code you just see that GTM is on the page. This isn't a huge ordeal as you can sign into the profile and see which tags are present, but it was nice to be able to search for native tags within the source code on the fly when not using GTM. **What problems is Google Tag Manager solving and how is that benefiting you?** Tagging Implementation. It makes the job a lot quicker and easier ### 25. The Best Middleman For Website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Google Tag Manager?** Love the user-friendliness and flexibility to communicate with any third party scripts. Even the versioning features make life easier to manage all the changes **What do you dislike about Google Tag Manager?** Need more third-party services ready from the dashboard **Recommendations to others considering Google Tag Manager:** The best service as a middleman for your website and third-party scripts. Its handy and must-have for any website owner **What problems is Google Tag Manager solving and how is that benefiting you?** Communication between website and vendors' script can be done via here without touching our server or templates ### 26. This makes everything so much simpler!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Google Tag Manager?** I absolutely love using the tag manager. This tool makes it so simple to keep track of and update advertising pixels. With changing vendors and pixels it was becoming a mess before using the tag manager. **What do you dislike about Google Tag Manager?** There was some down time a few months back that made things a bit frustrating.. But since then everything has been fine. **What problems is Google Tag Manager solving and how is that benefiting you?** Management of scripts is cleaner with this tool. Our dev team used to have many old scripts on our site but now it's much cleaner. ### 27. Options but not over whelming **Rating:** 4.0/5.0 stars **Reviewed by:** Meliah C. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Google Tag Manager?** Ease of placement of 3rd party tags with firing rules. For example, placing one tag and setting firing rules for several pages reducing the need for multiple tags. **What do you dislike about Google Tag Manager?** Placing data capture tags could have an easier process. **Recommendations to others considering Google Tag Manager:** Easy integration with Google Analytics but not as easy with Doubleclick. **What problems is Google Tag Manager solving and how is that benefiting you?** Having one container tag system that houses all needed tags without having site load issues. ### 28. Google Tag Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Google Tag Manager?** Google Tag Manager is a great platform for organizing and implementing tag for your website. The platform is always upgrading and adding new options for tags. The platform allows me to make tagging changes without involving a developer. **What do you dislike about Google Tag Manager?** There is not much to dislike about Google Tag Manager. Since it is a free tool, there is no direct support, but there are tons of guides and support from 3rd party users. **What problems is Google Tag Manager solving and how is that benefiting you?** This allows me to avoid involving IT in most tracking changes. ### 29. Always build a datalayer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2018 **What do you like best about Google Tag Manager?** Bringing in robust data layer requirements as part of a strategic measurement strategy and SDR. **What do you dislike about Google Tag Manager?** steps to launch tags may appear hidden to new users **What problems is Google Tag Manager solving and how is that benefiting you?** deeper data insights to pass into GA to tie back against campaign performances. ### 30. Easy and Free Tag Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Google Tag Manager?** The product is simple to use and offers a lot of customization to meet the various needs of pixel management. **What do you dislike about Google Tag Manager?** As a free Google product, you will not have a dedicated account or support rep. So, you will need to do a lot of research to figure things out, on your own. **What problems is Google Tag Manager solving and how is that benefiting you?** Simplifies the pixel tag management on our website, which allows the marketers to control the pixels without relying on IT or development teams. ### 31. Very helpful when creating links **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2018 **What do you like best about Google Tag Manager?** I like how easy this tool is to use and how it helps you along in the process. **What do you dislike about Google Tag Manager?** I don’t like how often it doesn’t work or takes a long time to process **What problems is Google Tag Manager solving and how is that benefiting you?** We are able to creat tags much easier. ### 32. Stop Bother Developers, Make The Updates Yourself...EASILY! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle L. | Sr. Demand Generation Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2017 **What do you like best about Google Tag Manager?** I like the fact that I can easily make web updates with a delay to wait on developers. I also am a HUGE fan of their workspaces- it is a great way to check tagging. **What do you dislike about Google Tag Manager?** There are a lot of functionalities changes. However, I would say it is ultimately heading in the right direction. A lot of the changes have made it more marketing friendly and require less code. But, it does make it difficult to transition old profiles. **What problems is Google Tag Manager solving and how is that benefiting you?** It has allowed us to quickly and easily implement tags on the site without waiting on a developer. It also increase website speed by decreasing the amount of codes loading on a webpage. ### 33. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Dane S. | Digital Advertising Czar, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Google Tag Manager?** It’s simple and makes tracking easy. Escprcially a lot of individual click events **What do you dislike about Google Tag Manager?** Still need help from a designer for initial setup **Recommendations to others considering Google Tag Manager:** Take your time and learn **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking all different events ### 34. Most common tag management solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Google Tag Manager?** It is free and signup takes a few minutes **What do you dislike about Google Tag Manager?** You need a developer to set it up for you **What problems is Google Tag Manager solving and how is that benefiting you?** It helps us track our business analytics ### 35. Essential tool for digital marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Google Tag Manager?** Google Tag Manager enables you to add tags/snippets/pixels to one bucket instead of continuously needed to update the code of your website. It's simple and effective. **What do you dislike about Google Tag Manager?** It's almost a bit too simple -- stripped down to the core. It could have an easier learning curve. **What problems is Google Tag Manager solving and how is that benefiting you?** We are able to track all kinds of actions and variables from our many marketing platforms. ### 36. Should be called Google Tag Developer **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Google Tag Manager?** Single interface to manage all kinds of analytics and tracking code snippets. **What do you dislike about Google Tag Manager?** Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't. **Recommendations to others considering Google Tag Manager:** Not for the faint of heart. Usually easier to just add tag snippets via your CMS. **What problems is Google Tag Manager solving and how is that benefiting you?** Analytics and visitor tracking. ### 37. Googl Tag Manager Saves Lots of Time **Rating:** 5.0/5.0 stars **Reviewed by:** Justin A. | Director of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Google Tag Manager?** I like that we can create different containers for different websites, landing pages, and applications, containing the different tag and pixel configurations. It provides easy access to test and make changes as needed. **What do you dislike about Google Tag Manager?** The UI isn't as friendly as most of Google's solutions. However, it is not aimed at a completely non-technical audience so that can be forgiven. **Recommendations to others considering Google Tag Manager:** Use it. It is a great resource to make sure you begin to remarket. **What problems is Google Tag Manager solving and how is that benefiting you?** Google tag manager allows to manage our remarketing and retargeting tags and pixels in one convenient location. ### 38. Google Tag Manager Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Marketing Specialist, Restaurants, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Google Tag Manager?** Google Tag Manager is a robust tag implementation code with the ability to streamline the installation and management of all tags on one site. I love how quick and easy it is to make changes. **What do you dislike about Google Tag Manager?** I dislike the preview tool, I firmly believe it needs an update. **Recommendations to others considering Google Tag Manager:** GTM is the future. **What problems is Google Tag Manager solving and how is that benefiting you?** I am able to install tags without bugging the customer. The benefits are endless, but a major benefit is time management and ease of use. ### 39. One of the best options for ease of implementation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2018 **What do you like best about Google Tag Manager?** Ability to have so many tag options and the dashboard customization. **What do you dislike about Google Tag Manager?** Having multiple users at an enterprise level is cumbersome to setup the correct shareable view. **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking event based actions in a mobile app ### 40. Invaluable resource for customer analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Google Tag Manager?** I like that we can tag anything on our websites and get custom clicks for usage to help us with our development. **What do you dislike about Google Tag Manager?** The naming conventions are somewhat confusing and hard to keep straight. **What problems is Google Tag Manager solving and how is that benefiting you?** Our developmental roadmap depends on these analytics and also our user experience development is constantly tweaked depending on these analytics. ### 41. Great Tag Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Google Tag Manager?** Google tag manager allows our sales and marketing teams to define their own analytics and integrate them without developer help. This speeds their time to market with metrics and reduces work for our Dev team. **What do you dislike about Google Tag Manager?** Google tag manager doesn't work in every situation. At times App Dev has to get involved. **What problems is Google Tag Manager solving and how is that benefiting you?** Time to market with custom metrics, as well as short term (life) metrics are gathered without the help of App Dev. ### 42. Makes tag and code management much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Justin H. | Director of Customer Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Google Tag Manager?** Super simple to manage a wide range of tags and especially to set up conditional triggers **What do you dislike about Google Tag Manager?** I do wish it was a little easier to combine multiple rules for when certain tags should fire **What problems is Google Tag Manager solving and how is that benefiting you?** Quickly being able to deploy tags to our site and turn them off easily ### 43. Unified Google Analytics & Facebook Pixel Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Vert H. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2017 **What do you like best about Google Tag Manager?** Having both our Google Analytics code and Facebook tracking pixel in the same place for easy management and implementation on our website. Managing these codes within a unified platform instead of customizing them in different places. **What do you dislike about Google Tag Manager?** Google Tag Manager has an incredible depth to its functionality, but in order to unleash its more advanced usage, a lot of research/training/tutorials will be required, especially with advanced Google Analytics features. It can get technical really quick but most likely you will only need to learn what steps are needed in order to enable the functions you need and never have to re-visit. (Unless of course you need to change things around, but for us we never really had to go back and fiddle much) **Recommendations to others considering Google Tag Manager:** There are a lot of Google Tag Manager/Analytics gurus who have blogged about various advance uses of Google Tag Manager, chances are what you'd like to achieve with Google Analytics can be taken to the next level with GTM. Try searching around for a tutorial, you'll be amazed. **What problems is Google Tag Manager solving and how is that benefiting you?** Not being a web developer or software/IT engineer, implementing something as simple as Google Analytics tracking code can be a daunting task. Same goes for Facebook tracking pixels, which by the way is the key component to any successful Facebook marketing efforts. Google Tag Manager aims to provide solutions to the likes of us by incorporating both (and any other website tracking mechanisms) into a few lines of code to place in the website, and management of all tracking codes within the Google Tag Manager UI for greater ease and simplicity. ### 44. In short, we love it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Google Tag Manager?** Google Tag Manager is a user-friendly solution that allows us to easily send information to our data crunching hubs about our website and SaaS web app. **What do you dislike about Google Tag Manager?** It can be a steep learning curve for noobs **What problems is Google Tag Manager solving and how is that benefiting you?** Google Tag Manager makes it easier to implement some of the more complicated Google Analytics features, such as User ID tracking. Providing accurate data which ultimately helps our business and our users! It’s a win-win. ### 45. Great Solution to Tag Mangement **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan B. | Lead Digital Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Google Tag Manager?** I don't have to inflate my website or header with a bunch of extra tags. **What do you dislike about Google Tag Manager?** Learning curve is steep if you dont have a development background. Google's documentation wasn't great for learning either. **Recommendations to others considering Google Tag Manager:** There's a wealth of YouTube tutorials and articles to help you learn out there. **What problems is Google Tag Manager solving and how is that benefiting you?** It's an easy and centralized way for me to keep track of tracking tags for a lot of products I use. It's also enabled me to free up time for my developers because I am able to implement some more technical changes on my client sites without tehir help. ### 46. fast and easy to set up custom tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Collin B. | Lead Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Google Tag Manager?** It was very easy to set up ID's that can track button interactions (social interactions, custom menus, exits links) **What do you dislike about Google Tag Manager?** Unless you are familiar with tracking, a user will need to read examples or implementation guidelines. **What problems is Google Tag Manager solving and how is that benefiting you?** We have a menu that sorts a list a grid to show/hide content. ### 47. Amazing free product **Rating:** 5.0/5.0 stars **Reviewed by:** Bobby S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Google Tag Manager?** Even if you're a coding wizard, GTM is still the best solution for installing pixels and javascript on a site. **What do you dislike about Google Tag Manager?** I'd like to be able to turn tags on and off. There are some I only want in certain months and don't want them firing and slowing the site down. **Recommendations to others considering Google Tag Manager:** Use it **What problems is Google Tag Manager solving and how is that benefiting you?** We are solving conversion tracking with GTM. ### 48. A Great Tag Manager for All Your Webside Add-On Codes **Rating:** 4.5/5.0 stars **Reviewed by:** William P. | Customer Relations Manager, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Google Tag Manager?** It's an easy to use a system for managing your website codes and performing quick and fast updates. **What do you dislike about Google Tag Manager?** I wish there were more pre-defined options to add tags for website codes. **What problems is Google Tag Manager solving and how is that benefiting you?** The need to have to update multiple web pages with codes when changes happen or change. ### 49. Very Pleased **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Google Tag Manager?** I like the ease of use and organization of the tool. Makes tagging really easy for all the multiple products that we have to keep all in one central place. **What do you dislike about Google Tag Manager?** I do with that there was a way to get a central ID to help make sure that we can keep naming consistent across all our markets. **What problems is Google Tag Manager solving and how is that benefiting you?** It is helping up to organize our tags and keep them central. ### 50. Steep Learning Curve - Gets the Job Done **Rating:** 4.0/5.0 stars **Reviewed by:** Chase W. | Senior Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2017 **What do you like best about Google Tag Manager?** This product is free and offers as much or more functionality than the majority of the paid solutions out there. I like what you can do with it. The possibilities are almost endless as long as you can think up how to implement it. **What do you dislike about Google Tag Manager?** The support (since it is a free product) is fairly minimal. The documentation is excellent but you are pretty much on your own to make things happen and check errors. **Recommendations to others considering Google Tag Manager:** Learn and understand what you can before implementing GTM on your live site. It's a great way to consolidate your tags and fire them in the order you would like. **What problems is Google Tag Manager solving and how is that benefiting you?** Our website was really slow because we were firing so many tags for all of our tracking needs. Now we fire one (GTM) and it doesnt slow down our site. Increased website speed and less downtime. ## Google Tag Manager Discussions - [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) - 1 comment - [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) - 4 comments - [View Google Tag Manager pricing details and edition comparison](https://www.g2.com/products/google-tag-manager/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+21%3A25%3A54+-0500&secure%5Bsession_id%5D=dd34d325-7d10-4889-8722-64dcc5da40e0&secure%5Btoken%5D=1c0633a79ab7cf507ba57b803b44aa23e5b77623c9d6f13ceb56d6d18b5f94ae&format=llm_user) ## Google Tag Manager Integrations - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Didomi](https://www.g2.com/products/didomi/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [Ketch](https://www.g2.com/products/ketch/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Google Tag Manager Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Reporting** - Trending - Retroactive Reporting - Unification Across Devices **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Tag Manager Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,880 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,328 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,171 reviews)