G2

Yue S.

Ad Operations Campaign Manager

Internet

Mid-Market (51-1000 emp.)

1/8/2015

"Useful Product for Advertising Campaigns"

4.5/5

What do you like best about Google Marketing Platform?

It is easy to manage each campaign and set up standard ad, video and any size of ads. The product is very useful for the agency and any advertising company to launch different advertising campaigns. It gathers all the advertising information, report and tags together on one platform. Overall, it is a great platform to manage campaigns. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The New DCM is not straightforward than the previous DFA version. The view is clearer. We can see advertiser, campaign level advertising and creatives under the ads, but it is not easy to set up and associate all creatives and advertising with placements. As long as one tag is wrong or any step in the setting is wrong, the discrepancy between 3rd party report and DFA report is very high. There is no clear instruction of setting up the campaign. I wish we could get more formal instructions of campaign set up including the different advertisements such as banner ad and preroll ads. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

More training or formal instructions scripts should be available to users. The set up is confusing without clear instructions. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

This platform is very easy to keep tracking how the advertising perform. As long as our advertiser give us the access to view their report, it is easy for us to track the discrepancy between their DFA report and our report. Whenever they have new tags or new video, we can go to DCM and set it up on our end. Report really helps us to do optimization for our clients. Review collected by and hosted on G2.com.