Through the data collected by Google Analytics we are able to align our website optimization strategy based on how our users interact with our website. One of the most important thing that we get from Google Analytics is the monitoring of our website activities. We are able to see what's working and what's not and it gives us idea on what aspects we can improve on. Review collected by and hosted on G2.com.

The old dashboard reports are now hidden in "explore". And after the recent update (GA 4), the new interface is a little harder to navigate. Customer support has not been helpful lately, especially about the concerns we have about the latest version. Review collected by and hosted on G2.com.