G2

MS

Matt S.

Search Engine Marketing Strategist

Mid-Market (51-1000 emp.)

4/5/2019

"Google Analytics is a great tool"

4/5

What do you like best about Google Analytics?

You can find insights easily through their new AI tool. It allows you to see a lot there. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

It's not always easy to find the exact user path for individual users. Review collected by and hosted on G2.com.

Recommendations to others considering Google Analytics:

It's an easy free option Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Most site engagement and how that could potentially signal a more qualified audience. We rarely tie that back to sales, as clients don't usually provide that info. Review collected by and hosted on G2.com.