It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ads, and other Google Marketing Platform tools, which make it easier to connect analytics data to activation and advanced analysis. Review collected by and hosted on G2.com.
The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting often requires technical expertise or dedicated analytics resources. Review collected by and hosted on G2.com.
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GA combined all touch points within google ecosystem and gives a holistic view of consumers journey. Helps marketers life easy by giving insights around different touch points and attribution models helps with right attribution model to measure the success of adspends and their contribution in driving leads Review collected by and hosted on G2.com.
Wish it can give a full view on all channels and not just those which are adserved. Bringing social, video, display in whole would make it easy. its still a challenge to get one view of the campaign Review collected by and hosted on G2.com.
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What I like best about Google Analytics 360 is the seamless integration with BigQuery, which allows for incredibly powerful and customized analysis of raw, unsampled data. Review collected by and hosted on G2.com.
While the software is quite powerful, I find the interface challenging to use and not particularly intuitive. Review collected by and hosted on G2.com.
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The improvement in data collection capacity was of great value. Review collected by and hosted on G2.com.
The cost is still not so affordable for small businesses. Review collected by and hosted on G2.com.
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This review has been translated from Portuguese using AI.
Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner.
The customer support is very responsive and its very easy to integrate this tool on the websites.
there are various featuers of this tool to being loved by the users. Review collected by and hosted on G2.com.
As this point of time there is nothing to dislike in this tool. Review collected by and hosted on G2.com.
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Understand your customers.
Get smarter insights to improve ROI.
Connect your insights to results.
Make your data work for you. Review collected by and hosted on G2.com.
Its complexity, the steep learning curve, and the aggressive pricing. Review collected by and hosted on G2.com.
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The ease to see the demographics and where they are coming from in a single dashboard. The platform provides all the required data in a way that's easy to understand once you get the hang of it. Review collected by and hosted on G2.com.
The process to figuring out the analytics can be a bit complicated at times. Review collected by and hosted on G2.com.
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Is very helpful when analyzing data, would recommend Review collected by and hosted on G2.com.
Nothing at the moment, everything was at the level Review collected by and hosted on G2.com.
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It's a powerful tool for advanced data tracking and reporting. It gives detailed insights about traffic, user behaviour and overall performance of the campaign. It offers enhanced features like data views, higher data limits abd integration with other Google products. Overall, it's a good option for traffic analysis. Review collected by and hosted on G2.com.
It might seem complex to some people but with regular use it is easy to use. Review collected by and hosted on G2.com.
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Custom funnels, unsampled reports, and enhanced segmentation allow for in-depth performance analysis. Review collected by and hosted on G2.com.
The interface and advanced features can be overwhelming for beginners, requiring a steep learning curve. Review collected by and hosted on G2.com.
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Averages based on real user reviews.
2 months
11 months
12%
Estimated price. This estimation is based on third-party data and may vary. Contact the vendor for the most accurate pricing.
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Estimated Price
Per Year
Based on data from 9 purchases.
