# Google Ads Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 2,038 ## About Google Ads Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. ## Google Ads Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** in Google Ads, allowing precise audience selection and optimized ad spending. (18 reviews) - Users value the **targeted reach** of Google Ads, leading to quick, effective results for their campaigns. (15 reviews) - Users appreciate the **clear interface and robust learning resources** in Google Ads for effective campaign management. (10 reviews) - Users value the **ease of use** of Google Ads, finding it user-friendly and efficient for managing campaigns. (10 reviews) - Users value the **real-time tracking** capabilities of Google Ads, enhancing campaign optimization and lead generation effectiveness. (10 reviews) - Keyword Optimization (7 reviews) - Analytics (6 reviews) - Users commend Google Ads for its **effective lead generation** through PMAX campaigns and integration with analytics tools. (6 reviews) - Budget Management (5 reviews) - Business Growth (5 reviews) **What users dislike:** - Users find Google Ads to be **very expensive** , often lacking results and support for small businesses. (18 reviews) - Users find the **complex setup** of Google Ads overwhelming, especially for beginners seeking guidance and support. (10 reviews) - Users face **ad issues** with Google Ads, including high costs, complex setups, and delays in campaign approvals. (6 reviews) - Users find Google Ads **difficult to learn** , with its overwhelming interface and constant policy changes posing challenges for beginners. (6 reviews) - Users report **poor customer support** , facing delays and complexity that hinder effective use of Google Ads. (5 reviews) - Poor Optimization (4 reviews) - Update Issues (4 reviews) - Campaign Management (3 reviews) - Users face challenges with **data inaccuracy** in Google Ads, impacting location targeting and conversion tracking effectiveness. (3 reviews) - Ineffective Recommendations (3 reviews) ## Google Ads Reviews ### 1. advertise with freedom **Rating:** 4.5/5.0 stars **Reviewed by:** John K. | Finance Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Ads?** google ads helps you create advertisements and share them with the relevant audience. It is really helpful to create engaging and relevant ads. it can be easily implmented as well. **What do you dislike about Google Ads?** its always bots who respond to customer support getting human help is really difficult. **What problems is Google Ads solving and how is that benefiting you?** it helped us getting more users by advertising to our relevant audience its a bit expensive but our roi was positive after its usage. ### 2. Google ads review **Rating:** 4.0/5.0 stars **Reviewed by:** Varun B. | Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Google Ads?** The seamless integration with other tools **What do you dislike about Google Ads?** I haven't faced any major problem as of now. **What problems is Google Ads solving and how is that benefiting you?** The main aim was to get insights from the marketing campaigns and Google ads give seamless integration to other tools like looker studio for data visualisation and drawing insights ### 3. Essential tool for advertising/paid traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Alex E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Google Ads?** Multifunctionality. With it, I can reach the audience in all parts and areas of Google. **What do you dislike about Google Ads?** I don't really like the difficulty in tagging **What problems is Google Ads solving and how is that benefiting you?** The client is found. ### 4. A great digital showcase **Rating:** 4.0/5.0 stars **Reviewed by:** Juanita C. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Google Ads?** Using Google Ads has resulted in a highly positive experience, providing me with an affordable and effective marketing solution to boost my local business. **What do you dislike about Google Ads?** One of the drawbacks lies in the occasional suspension of campaigns due to security verification processes. **What problems is Google Ads solving and how is that benefiting you?** Google Ads allows me to publish my business and my clients' businesses locally. It is a great tool for crafting my campaigns directly. It helps me segment and retain my target audience and clients. It helps me a lot with location-based marketing. ### 5. Best Ad Network **Rating:** 4.5/5.0 stars **Reviewed by:** Rishan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Google Ads?** Google Ads are easy to access and they work best with other Google products like YouTube, Blogger etc. As it's owned by Google, users can have a trust on them. Which makes the experience even better! **What do you dislike about Google Ads?** Even though, Google ads are really good in terms of productivity. But, it requires too long verification time. If we want the ads on our YouTube channel or website, we need to verify it and the verification takes upto 3 weeks! **What problems is Google Ads solving and how is that benefiting you?** Other ad network aren't well optimisation. They don't provide regular and stable income. However, Google works systematically. Google Ads publisher rates are also very high and better than others. ### 6. Manage Your Budget Smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Google Ads?** Easy to connect with other vendors, such as omni-channel marketing platforms. **What do you dislike about Google Ads?** When it comes to segments, it is not easy to filter and sort them. **What problems is Google Ads solving and how is that benefiting you?** Reach out to the segmented audience groups within the industry. ### 7. Great platform to launch my ads. Wide range of relevant audience **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhant A. | Ops Support Expert, Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Google Ads?** The ease of creating and launching new campaigns, suitable to be focused towards relevant audience. Various combinations of ad types available for different level of marketing **What do you dislike about Google Ads?** Sometimes the videi ads take over weeks to get up and running. Costing of some camoaigns is verh high specifically those that include graphics **What problems is Google Ads solving and how is that benefiting you?** Creatinga n advertising funne. Reaching the rugbt audience ### 8. Google Ads: A delightful experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ekansh S. | System Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Google Ads?** The campaign scale is massive and also the ad creation and management tools are easy to understand and reporting is detailed which helps me improve the overall performance **What do you dislike about Google Ads?** I hate the fact that the cost per click is higher than the competition and also, I have less control over ad placements which is a bummer. **What problems is Google Ads solving and how is that benefiting you?** It is helping my business reach a global audience and also, it is much easy to set up and create with its user- friendly interface. ### 9. Great for lead sourcing **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah B. | Talent Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Google Ads?** We use Google Ads to be able to advertise our services across a broader range of viewers and be able to gain a larger database. **What do you dislike about Google Ads?** Nothing, it's an excellent resource so far! **What problems is Google Ads solving and how is that benefiting you?** It is helping us to be able to broadcast what our hiring needs are and be able to hopefully reach new viewers that aren't on our website and bring in new leads for talent acquisition team. ### 10. Why Google ads? **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam J. | PPC Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Google Ads?** Any business can grow from it and it has large amount of audience, targeting options, ad options, Data for analysis & many more. It has given small startups a hope to build business. **What do you dislike about Google Ads?** Too much of automated campaign options are there and it doesn't work very effectively. It is little bit costlier than other social media platform like Facebook & Instagram, etc. **What problems is Google Ads solving and how is that benefiting you?** It is helping users to kickstart their business with little investments and get customers, create customer database, read market and understand the demograpgics of the target market. ### 11. An Awesome Tools For Businesses to Reach Their Clients Directly **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam S. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Google Ads?** Its wide reach, budget control and performance tracking make Google ads the best platform all over the world **What do you dislike about Google Ads?** I think they have to integrate AI in it so it will be helpful to new user to use this product easily. **What problems is Google Ads solving and how is that benefiting you?** It helps my clients as well as me to earn more money by targeting the right person. I think every business owner must use this product for awareness regarding their product and services. ### 12. Amazing support of a new business **Rating:** 5.0/5.0 stars **Reviewed by:** David D. | Nezávislý podnikatel, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Google Ads?** Ease to use. Time saving. Variety of settings and flexibility. **What do you dislike about Google Ads?** The Campaign approval time could be dhorter in some occassiobs **What problems is Google Ads solving and how is that benefiting you?** Need to be ahead of tompetitors ### 13. Great product! **Rating:** 4.5/5.0 stars **Reviewed by:** OMAR V. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 ### 14. I have been working for the past 13 months on Google ads **Rating:** 5.0/5.0 stars **Reviewed by:** Tushar m. | Senior Process Executive, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Google Ads?** It's reach and the data that can be used for any business **What do you dislike about Google Ads?** The interface and the help with disapprovals could be better **What problems is Google Ads solving and how is that benefiting you?** Using The Google ads network for search and display it helps reaching the audience quite effectively and easily ### 15. Best to boost revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Google Ads?** Google Ads helped me reach the right target audience at the right time. This has not only enlarged our client list but Google Ads has enabled us to stretch our wings beyond what we had expected **What do you dislike about Google Ads?** More intergration features are required and reachability of Ads **What problems is Google Ads solving and how is that benefiting you?** I do not have to personally target customer one at time, if i set specifications and just run my ad it will reach to the right audience at the right time. ### 16. Google Ads Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Megan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Google Ads?** Google ads allows you to do many things all in one platform. It is easy to use once you learn it and allows for a lot of impressions with small budgets or even more with larger budgets which is something we have not found equal on other platforms **What do you dislike about Google Ads?** Google's ability to target people is limited. It is also extremely slow to load most of the time and can be confusing to use if it is not something you are used to using. It is also missing some metrics that we would like to see **What problems is Google Ads solving and how is that benefiting you?** Google ads allows us to serve a lot of impressions in a cheap way. It also has provided us a great option for our non profit clients by using the google ad grant. This has been HUGE for some of our clients as it doubles or triples their regular marketing budgets ### 17. Get on top of google search for customers with Google ads **Rating:** 4.5/5.0 stars **Reviewed by:** Ishan M. | Affiliate Network Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Google Ads?** Google ads help businesses to get on top in search results when customers seraches something with keywords. You can bid on keywords and get charged only when someone clicks your ad. You can set your budget and charged only when you get results. **What do you dislike about Google Ads?** Google ads is sometimes so much costly as bids for high search keywords is going towards north. It's beneficial but at so much of cost comparing with other ad platforms. **What problems is Google Ads solving and how is that benefiting you?** Google ads solving our problem for search engine ads , as most of the users uses Google search engine and at top of the search in that engine provides good results for our merchants. We do PPC and SEM for our clients on Google search engine, it provides profitable business for our merchants. ### 18. Benefits of Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh S. | Team Lead Search Engine Optimization, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Google Ads?** Google ads is the best platform for paid ads. It is very easy to connect with Gmail id and provides the option to run many campaigns of different types of ads. It also gives you the A-B testing option. **What do you dislike about Google Ads?** Some technical and complex things a person has to understand while choosing the best bidding method and it is also not budget-friendly. A small freelancer may be not able to afford it to get the best results compared to Facebook ads. **What problems is Google Ads solving and how is that benefiting you?** Google ads help the brands to get the best leads as the ad is only shown to the target audience. It also gives the option to set a daily budget. My business also gets a good response through the help of google ads. ### 19. Google Ads Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Craig G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Google Ads?** Google Ads seamlessly integrates with other Google marketing tools like Google Analytics and Google Tag Manager which means that we, as an agency, can easily set up full campaigns with tracking for our clients **What do you dislike about Google Ads?** Google Ads' Quality rating system when it comes to assessing the quality of ads based on expected click-through rate, landing page experience, and ad relevance is grossly underdeveloped **What problems is Google Ads solving and how is that benefiting you?** It's a relatively user-friendly interface with native integrations from Google Analytics and Google Tage Manger that simplifies the process of creating and managing ad campaigns. ### 20. Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle D. | Media Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Google Ads?** Google Ads helps many businesses efficiently and intelligently. **What do you dislike about Google Ads?** I wouldn't improve anything, as I like the current model **What problems is Google Ads solving and how is that benefiting you?** It helps me define smart bids, creative solutions and so many other things. ### 21. Great if you know what you’re doing, but leave it to the professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley A. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Google Ads?** I'm able to generate lots of high quality leads for my clients by bringing their name to the top when it might not be otherwise **What do you dislike about Google Ads?** I'm getting frusterated with the continuous push for automation with continuously less room for manual adjustments. It's clearly become harder for actual ad professionals to do as well with less option (I.e no more BBM keywords). From expedience, automated campaigns (such as Smart campaigns) suck and there is little ROI **What problems is Google Ads solving and how is that benefiting you?** Lead generation for clients that might not otherwise rank well organically ### 22. Best performing paid channel I've ever used! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Google Ads?** Many advertising options and settings Easy to manage campaigns (in browser and google ads bulk editor desktop tool) Fast results Great targeting options Great reporting on performance of campaigns Easy to use and maintain campaigns Google ads support is easy to reach Google ad account managers are very helpful **What do you dislike about Google Ads?** AI/machine learning recommendations are not spot on (don't recommend using all automations, human intervention and insight is needed) Google ads support isn't always helpful You only get assigned a real google ads account mgr if you spend a lot **What problems is Google Ads solving and how is that benefiting you?** Increasing our reach through search, display, video and other options available Tracking the performance of campaigns Setting up custom conversions to track unique campaign conversions ### 23. Google Ads Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Brittany R. | Executive Administrative Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Google Ads?** I like that I am able to set a budget that I am comfortable with to reach new customers for our clients. It definitely helps grow their businesses a lot. **What do you dislike about Google Ads?** Google Ads as a whole has a bit of a steep learning curve. There is definitely a lot of time that has to be invested to truly understand the software as a whole. **What problems is Google Ads solving and how is that benefiting you?** The problems that Google Ads is helping to solve is the issue of reaching more new customers with just organic marketing. It has definitely helped us gain more traction for our business. ### 24. Ideal to begin with **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih Kemal . | Digital Strategy & BD Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2023 **What do you like best about Google Ads?** Easy to use, especially with many free trainings provided by Google itself. Also quite helpful when creating campaigns for multiple purposes within a full-funnel approach. **What do you dislike about Google Ads?** Recent updates made it harder to use targeting. Also, Performance Max doesn't provide many details during reporting. **What problems is Google Ads solving and how is that benefiting you?** Simply and quickly creating many different campaigns to boost any business helps a ton. ### 25. Most powerful ads platform to reach your target audience **Rating:** 5.0/5.0 stars **Reviewed by:** Shushank J. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 01, 2023 **What do you like best about Google Ads?** Whether you are a small business that has recently started or an established brand that has been in the industry for a long time, Google Ads can definitely help you reach more people, thus helping you increase your reach and sales. The Google Ads support is very customer friendly. Google discovers targeted audiences for your website based on the type of products you have on your website or the items or services you offer. They categorize visitors based on their age and preferences. Google Ads also features an easy-to-use dashboard that can provide various data regarding the success of your ads. **What do you dislike about Google Ads?** If you are starting initially, the platform can be a bit clunky and hard to navigate, but as soon as you get the hang of the platform, you will indeed be surprised. However, Google releases updates every while, making it challenging to keep up with the changes. **What problems is Google Ads solving and how is that benefiting you?** Google Ads are helping me to reach out to new user segments online, which otherwise wouldn't have been possible if I had gone by the traditional marketing route. It is not only helping me to gain the traction but also helping me to increase my sales. ### 26. We cannot guarantee the quality of the leads from Google Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Kishor C. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Google Ads?** The visitor base of Google is huge. And the data and insights they have with them is very useful. **What do you dislike about Google Ads?** Verification process is very tough. Forms are too confusing and difficult to answer to. **What problems is Google Ads solving and how is that benefiting you?** Targetting a large potential customer base wherever they are. ### 27. Review for Google ads **Rating:** 5.0/5.0 stars **Reviewed by:** Pranav T. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Google Ads?** Spread ads over various platform, easy to implement, helps to select category of audience whom to show ad, good analytics for user interaction data. **What do you dislike about Google Ads?** Pricing is little high then other ad platforms. **What problems is Google Ads solving and how is that benefiting you?** Helps in promoting products using video ads, video promotions on various platforms to a selected audience, product advertisement. ### 28. Google Ads campaign for a new product results in a significant increase in website traffic **Rating:** 3.5/5.0 stars **Reviewed by:** Vladimir G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Google Ads?** The best part of Google Ads is a wide reach, allowing advertisers to display their ads on Google's search engine results pages, as well as on partner websites, YouTube, various mobile apps, etc. It enables businesses to connect with a diverse audience. **What do you dislike about Google Ads?** I think that Google Ads can be quite complex, especially for beginners and those not tech savvy. Navigating through the platform, setting up campaigns, understanding all the features, and settings can be relatively overwhelming for users who are new to online advertising. **What problems is Google Ads solving and how is that benefiting you?** From my experience, universities often face various challenges in increasing their visibility and generating awareness among prospective students. Google Ads helped to solve this issue by enabling universities to reach a wide audience through targeted advertising. ### 29. Its a great platform to target folks who use Google products **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Google Ads?** I like that it allows me to get ads in front of folks who are interested in my products or services. Since I can get ads in front of the right people I can scale my business. **What do you dislike about Google Ads?** Performance Max and the inability to get more granular with campaigns. They are pushing more and more automation, which is suitable for some folks, but it limits your ability for power users. There is also a great deal of bot traffic on the display network. **What problems is Google Ads solving and how is that benefiting you?** It allows me and my clients to get in front of folks who are in the market and have high intent. There is no higher intent than a user actually searching for your product or service. ### 30. Google Ads Review **Rating:** 5.0/5.0 stars **Reviewed by:** Prakash M. | Virtual Admin officer , Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Google Ads?** Google ads give competitive rates comparing with other ads platform and it's very easy to use also. **What do you dislike about Google Ads?** I haven't feel any dislikes from Google ads. I'm using Google ads since last 3 years. **What problems is Google Ads solving and how is that benefiting you?** Google ads give more impression and good quality leads thorough there advertising. ### 31. Google Ads is the best tool for capturing leads especially in home service businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Juan K. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Google Ads?** There are many things that I like about Google Ads. The ability to set your own daily budget, set up your own ad schedule and customize your own ads per segment of the business you are targeting. **What do you dislike about Google Ads?** What I do not like is that sometimes Google will spend up to 2x of your daily budget on any given day. This is troublesome for clients that have a low budget and the CPC in their industry is high. **What problems is Google Ads solving and how is that benefiting you?** We manage Google Ads campaigns for many of our digital clients. We can quickly and efficiently build out campaigns and begin to produce results for our clients in a very quick time frame. ### 32. Great platform to endorse your product or service **Rating:** 5.0/5.0 stars **Reviewed by:** sindu d. | Digital Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2023 **What do you like best about Google Ads?** The formats of ads makes it easy to understand how and where to target your audience **What do you dislike about Google Ads?** the help and support team can be improved **What problems is Google Ads solving and how is that benefiting you?** Reaching Global audience ,in that way i can help my client's businesses to grow ### 33. The essential advertising medium for every company and business **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Google Ads?** its ease of use, intuitive in every way, and with the new improvements they implement every day, it becomes easier to reach the desired objectives. Its excellent cost/benefit. **What do you dislike about Google Ads?** In most cases, the cost is higher than using Facebook, although the results are also better. This could be improved by reducing the CPC and CPM costs. **What problems is Google Ads solving and how is that benefiting you?** Lead Capture, Segmented Traffic to each of the services offered, remarketing to current and new customers, improvement of the conversion funnel by identifying at which point the conversion stalls and re-engaging that user with dynamic messages. ### 34. Google ads is the best platform to setup ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Biswajit S. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Google Ads?** Easy to use,Great support teams,Things did not buffer while pushing ads. **What do you dislike about Google Ads?** Difficult to create account more procedure required need to fullfill criteria.. **What problems is Google Ads solving and how is that benefiting you?** Sometimes onsite faced issue but it's very rare. ### 35. Google Ads is a fundamental tool for the daily life of a media professional. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Google Ads?** The tool is very intuitive and facilitates the training of new people in the digital marketing field due to its practicality. **What do you dislike about Google Ads?** Often the tool presents notifications of new certifications for which we do not have much background for the next steps. **What problems is Google Ads solving and how is that benefiting you?** Facilitator of the creation of search campaigns ### 36. Google ads platform review **Rating:** 3.5/5.0 stars **Reviewed by:** Noah J. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Google Ads?** the new reponsive display ad structure being pushed out recently **What do you dislike about Google Ads?** Lack of impressions and clicks for ad group level ads, not created at the campaign level **What problems is Google Ads solving and how is that benefiting you?** running relevant ads to beneficial traffic in effort to gain online buisness ### 37. I have been using Google Ads platforms for 3 years for 3 accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Knarik B. | CEO/Founder at "EcoStimule" Green Marketing and Informational Center , Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Google Ads?** It's very constructive and gives many options for optimizing ads and other tools Experience leading to a change **What do you dislike about Google Ads?** The apps and web platforms are rather different, namely the places. But in general it seems ok when you get used to it. **What problems is Google Ads solving and how is that benefiting you?** Promoting business products and helping businesses to grow their sales ### 38. Most in-depth Search Engine Marketing Tool for Google. Google's own Proprietary PPC Application. **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Google Ads?** Google Ads is the most flexible PPC marketing tool available for digital marketers or website owners who want to rank higher on the search engine results page (SERP) before they can rank higher on organic results on Google. With Google Ads, you can target specific audience segments, demographics, geographic locations, keywords, and much more. You can set up remarketing tags and conversion actions to count precisely how efficient your PPC efforts have been. **What do you dislike about Google Ads?** It has a steep learning curve because of its extensive settings and metrics. With Google Ads, there is no option where you can target specific users. It does not have user-based analytics or insights like some other ad platforms would provide. **What problems is Google Ads solving and how is that benefiting you?** Google Ads has let us rank higher above the organic search results since we are a new business and have a new website; ranking organically higher will take time, and until then, we can use Google Ads to rank on the first page on the SERP. ### 39. Terrible results with Terrible customer Service from Google **Rating:** 0.0/5.0 stars **Reviewed by:** gary s. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Google Ads?** the tracking features would have been great if the Ad's produced results **What do you dislike about Google Ads?** The TERRIBLE CUSTOMER SERVICE at Google. you CANNOT speak to an Ad specialist. you call and they will never connect you to an ad specialist so you can get your questions answered. I have been using a Google Ad reseller and the results have been terrible. So I wanted to talk to Google themselves. deal direct. see if they could do a better job. offer some insight as to why we have spent 8000.00 in two months with ZERO calls. but you cannot speak to anyone at google. so calling BING. **What problems is Google Ads solving and how is that benefiting you?** none ### 40. Excellent tool to increase your revenues with little investment **Rating:** 5.0/5.0 stars **Reviewed by:** francis S. | Information Technology Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Google Ads?** The most effective means of business promotion, in lead generation, or physical visits to your store, is Google advertisements. Anyone may easily develop and run advertising on this well-organized platform in accordance with their business model. **What do you dislike about Google Ads?** Since the rules we must follow are in place to safeguard both the clients and Google Ads itself, I personally see no downside to this platform. Many people try to go around these rules, and when they do, their promotions are stopped, which puts them in difficulty. It is crucial to keep to the instructions, so just wait to see the money start to flow in. **What problems is Google Ads solving and how is that benefiting you?** My business is expanding exponentially thanks to Google Ads. For anyone trying to market their businesses, I highly recommend using it. my business has really grown from google ads and I am always grateful to have tried it out ### 41. Google Ads is worth the spend. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Google Ads?** We've been very successful in implementing ads for a number of our product lines, especially for membership recruitment. We've been able to generate a really high click through and conversion rate for this campaign. **What do you dislike about Google Ads?** It can be challenging to have time to go in every few days to check in on the campaigns and make improvements. I dislike that google will tell me a campaign is XX% optimized, and one of the recommendations is to spend more budget. I don't have more budget, so I mark that & submit, but then a week or two later, it gives me the same recommendation, even after telling it I don't have more budget to spend. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is helping us drive traffic and conversions on our site. In the eyes of leadership at the organization, it helps give the marketing department legitimacy in what we do because we have the numbers to prove that what we're spending money on, is driving actual purchases. ### 42. Not my favorite, but they are the giant so you need them. **Rating:** 5.0/5.0 stars **Reviewed by:** Shane B. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Google Ads?** The reach. It's pretty simple. Google is the dominant force on the net and if you want exposure you certainly should be using them in a number of ways to get your brand out there. **What do you dislike about Google Ads?** I find that they have become so big that they can be a bit complicated to use. There are just so many options and variations of ways to do things it can be a bit confusing....at least to laymen as myself in the area. **What problems is Google Ads solving and how is that benefiting you?** Exposure to potential new clients. They can put your brand in front of people that may use your services or products and they have the platform and traffic to do so. As such we use them for marketing purposes and in general to good effect (most of which is up to your ad creatives and targeting effort). ### 43. Best Ad manager in world **Rating:** 5.0/5.0 stars **Reviewed by:** Pradip S. | Product Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Google Ads?** The Best thing about Google Ads is that it's the most flexible and advanced Ads network. As it works on CPC, it is easy to estimate the cost in the early launch and over time, when campaigns get optimised, it results in its cost-effectiveness. **What do you dislike about Google Ads?** It is really tough and costly to compete on high CPC keywords like mortgage, finance, banking, and many more. But it's the same all over the internet. If you are not targeting your audience well, then it will result in poor-quality clicks. **What problems is Google Ads solving and how is that benefiting you?** We are working in the education non-profit space and google ads are amazing in getting downloads. We target our audience using google ads, and CPC for each download is as low as 0.1$. Also, it helps a lot in terms of reaching an audience base without going on the ground. ### 44. One of the best Online advertising platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed Farzan A. | Assistant News Editor & Primetime Anchor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Google Ads?** 1-Expert support 2-Keyword planner 3-Free Google ads 2000(INR) **What do you dislike about Google Ads?** 1-Per click payment 2-Short term investment 3-Advts has limitations. **What problems is Google Ads solving and how is that benefiting you?** Getting money through advertising. And it is deposited directly to bank ### 45. One solution to all your ad-needs **Rating:** 5.0/5.0 stars **Reviewed by:** aparna t. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Google Ads?** One solution to help find your potential customers, with a lot of ease. **What do you dislike about Google Ads?** Retargetting is difficult with google ads. **What problems is Google Ads solving and how is that benefiting you?** Visually engaging ads helps to find potential customers and helps to reach a wide audience. ### 46. Google Ads is easy to set up but if not properly optimised, it can be expensive. **Rating:** 4.0/5.0 stars **Reviewed by:** Clarice M. | SEO Content Writer and Content Creator , Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Google Ads?** Google ads have offered us consistent and high-quality leads for an extended period of time. The entire process of setting up a campaign is easy. The results you get are easily understandable. But, the only thing is that you must know your numbers very well to understand what's working for you and what's not. We keep optimising our ads from time to time, and so far, it has worked. **What do you dislike about Google Ads?** It does not offer instant results. After setting up our account, for some time, we felt that Google Ads isn't working for us. It took considerable time and money to optimize ads to see good quality leads coming in. Apart from this, setting up Google Ads is easy but time consuming. **What problems is Google Ads solving and how is that benefiting you?** In the long run, Google Ads have benefitted us in creating brand awareness and generating sales. The Cost per Click was initially high, but now it is at par. Overall, the lead generated by Google Ads has boosted our business. ### 47. Google AdWords is the easiest pay-per-click (PPC) network to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Ramon P. | Data & Analytics Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Google Ads?** I love that Google Ads offers a variety of paid methods for improving a business' search engine ranks and generating more clients. Customer service is always there to assist you if you have any issues, which is very important to me. I also appreciate being able to monitor and store the search terms visitors use to locate my Google Ads. This information is valuable as it helps me understand what people look for when they find my ads. Additionally, I can manually disable advertisements or establish a schedule for their removal, albeit I do so infrequently. The more I promote with Google Ads, the higher my website appears in the Search bar, which is terrific for promoting my small business internationally. **What do you dislike about Google Ads?** I wouldn't say I like how Google AdWords is constantly changing and developing. It's hard to keep up with all the updates and modifications, and there's a steep learning curve. Using the service first will help you become proficient with it, but that also means you have to spend money every day to keep your ads up-to-date. **What problems is Google Ads solving and how is that benefiting you?** I have the choice of exposing certain information to a specified group. In addition, it is my job to impart some of these teachings to my classmates and students. This greatly facilitates access to the tools and campaigns I need to run; however, privacy concerns arise with using this service. ### 48. Perfect for Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Alex A. | Tech consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Google Ads?** allows us to advertise on Google Search, Display and Youtube **What do you dislike about Google Ads?** sometimes complicated and buggy. support is not always available or good **What problems is Google Ads solving and how is that benefiting you?** we are helping customers getting visibility so they can sell their products. we charge our time ### 49. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Anjulika N. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Google Ads?** Very handy , they are quite easy to post **What do you dislike about Google Ads?** Chances of getting neglected are quite high as the flow of ads are high **What problems is Google Ads solving and how is that benefiting you?** Easy to showcase the product / service to the mass audience in simple steps ### 50. Good tool, but can be a bit more guided. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Google Ads?** It's an amazing tool for beginners. The extensive integration options are very helpful. **What do you dislike about Google Ads?** Reporting module could be a bit more guided. **What problems is Google Ads solving and how is that benefiting you?** The flexibility of ad distribution from a single place. ## Google Ads Discussions - [Movision Google Ads Implementation Strategy for Digital Product Reselling Business](https://www.g2.com/discussions/movision-google-ads-implementation-strategy-for-digital-product-reselling-business) - 1 comment, 1 upvote - [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote - [no](https://www.g2.com/discussions/no-736c4e50-160f-4dfb-9e2a-e38926ceabcf) - 1 comment, 1 upvote - [Do you consider that courses should be made to better understand Google Ads?](https://www.g2.com/discussions/considera-usted-que-se-deberian-hacer-cursos-para-entender-mejor-a-google-ads) - 2 comments, 1 upvote - [How do id google ads users](https://www.g2.com/discussions/how-do-id-google-ads-users) - 2 comments, 1 upvote - [View Google Ads pricing details and edition comparison](https://www.g2.com/products/google-ads/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-06-08+03%3A15%3A34+-0500&secure%5Bsession_id%5D=49ed0669-8551-4749-b5c8-12fdd8d5b674&secure%5Btoken%5D=def0a23c676b3684882a48509025679434dfc7a3880d206f29cd1ff266d502a6&format=llm_user) ## Google Ads Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BeMob](https://www.g2.com/products/bemob/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Clientify](https://www.g2.com/products/clientify/reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Google Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Google Ads Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 3.5/5.0 (371 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)