
What I like best about Google Ads is its high intent targeting. Unlike social media ads that show up while people are casually browsing, Google Ads captures users at the exact moment they are actively searching for your specific product or service, leading to much higher conversion rates and immediate ROI. Review collected by and hosted on G2.com.
What I dislike most about Google Ads is its steep learning curve and increasing costs due to fierce auction competition. Beginners can easily waste budget on broad match keywords or default automated settings if the account isn't tightly controlled. Additionally, frequent policy updates and occasional automated ad disapprovals can make troubleshooting frustrating and time consuming. Review collected by and hosted on G2.com.