The biggest upside is that video is the easiest social proof to actually consume, and probably the only kind people still trust. Imo AI pretty much killed text testimonials, because everyone assumes they're generated now, honestly not sure anyone even reads them. But! You can't fake someone talking to camera. For me the problem was always two things: 1) getting people to actually record 2) whatever they sent back was a raw file in some random format that I then had to host and embed on the site without wrecking the page. And GPP nicely solved both. And also I don't have to prepare a script for the customer every time, I just send a link, they open it in the browser, get guided questions telling them what to say and that's it. Less friction, so really more clients actually go through with it. Of course they still put it off with the usual "yeah I'll do it in a sec", but luckily you only need a few of your best cases on the site anyway. Review collected by and hosted on G2.com.

Honestly not much, but if I had to pick something it's the 120 second cap on recordings. Most of the time short is better anyway, that's kind of the point, but every now and then a client really gets into their story and gets cut off mid sentence, so I have to tell them upfront to keep it tight. Small thing, but it's the one that actually comes up. Review collected by and hosted on G2.com.