We have been working with G2 Crowd since 2014 when they first released their quadrant for expense management providers. Our original intent for working with G2 Crowd was to provide an unbiased set of competitive data in a report that we could share with our prospects during the buying cycle. Now nearly four years later, we have grown our spend with G2 Crowd by 300%+, sponsor 3-4 reports a year, sponsor banner ads and manage a lead generation effort through this channel. G2 Crowd has proven to be a successful method for generating quality leads and delivering an ROI, year after year. Review collected by and hosted on G2.com.

I really enjoy working with G2 Crowd for a few reasons, one of them being their customer support. The team at G2 Crowd has worked hand in hand with Certify to create custom content to better suit our needs and help position Certify stronger in the selling process.

From a technology standpoint, I really value the competitive analysis aspect of G2 Crowd. The fact that a prospect can search and compare over 1,000 reviews on expense management in minutes and rank the top performing vendors is really invaluable. Having this Yelp-like review process for business software has allowed us to showcase our strengths against competitors and replace the traditional client referral process. Review collected by and hosted on G2.com.