# Funnelytics Reviews
**Vendor:** Funnelytics  
**Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 35
## About Funnelytics
A visual customer journey analytics tool that lets you map your journey on a whiteboard and overlay data to see how its actually performing.



## Funnelytics Pros & Cons
**What users like:**

- Users appreciate the **clear visualization of complex data** in Funnelytics, simplifying sales tracking for businesses. (1 reviews)
- Users value the **clear data visualization** of Funnelytics, enhancing their ability to track sales effectively. (1 reviews)
- Users appreciate the **intuitive interface** of Funnelytics, making it easy to visualize and track complex sales data. (1 reviews)

**What users dislike:**

- Users find the **pricing a drawback** for smaller businesses, needing to balance costs with benefits before deciding. (1 reviews)
- Users find **pricing issues** to be a drawback, particularly affecting smaller businesses considering its benefits versus costs. (1 reviews)
- Users find the **pricing unsuitable for small businesses** , making it essential to consider cost versus benefits before deciding. (1 reviews)

## Funnelytics Reviews
  ### 1. It’s marketing analytics platform that helps businesses visualize

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tony J. | bookstore, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2025

**What do you like best about Funnelytics?**

I like the interface and ability to visualize complex data in a clear and understandable way this makes it easy for businesses to track sales

**What do you dislike about Funnelytics?**

Sometimes we find its pricing to be a drawback especially for smaller businesses It's important to weigh the benefits against the cost before making a decision

**What problems is Funnelytics solving and how is that benefiting you?**

Understanding and optimizing customer journey by providing a clear visualization of sales funnels

  ### 2. Great tool for agencies and performance marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark P. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Funnelytics?**

Funnelytics has helped me close clients by making marketing and GTM strategies easy for me to visualize and my clients to understand. The mapping tool is easy to use and looks great. 

They just released a forecasting tool as well, which takes mapping to the next level. Now, I can map the customer's journey and apply forecasting numbers based on my data to show what ROI might be with a certain strategy.

The analytics tool makes it easy to prioritize optimization across your marketing campaign / customer journey. You can see at a glance where customers are dropping off, or slowing down. 

You can also map all the various journeys prospects take on your site. Easier to use than GA.

**What do you dislike about Funnelytics?**

I can't say for myself, but I've heard others say they find implementing tracking hard... I think they've fixed this with a universal tracking code deployed by Google Tag Manager now...

**What problems is Funnelytics solving and how is that benefiting you?**

It's solving the problem that sometimes a client doesn't easily grasp all the steps in a customer journey or campaign we're recommending. 

It also speeds up our ability to test and optimize.

  ### 3. Excellent planner but relatively expensive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Agnes B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2023

**What do you like best about Funnelytics?**

I love this funnel planning tool, which allows you to visually plan how customers move through different pages. It's great to be able to use page thumbnails, etc.... much better than drawing them by hand or with tools that aren't specifically designed for this.

The most interesting part is being able to see the conversion statistics for each page of the funnel, which allows you to see where you need to improve. You can map out your customer's journey and know what works and what doesn't.

**What do you dislike about Funnelytics?**

It is a tool that is expensive for a sole entrepreneur who wants to plan their funnels. Fortunately, I bought it. Fortunately, I have the Premium subscription and I don't pay monthly.

**What problems is Funnelytics solving and how is that benefiting you?**

You can track your client's journey and know what works and what doesn't. Yes, it allows me to be more productive.

  ### 4. Awesome experiences with Funnelytics.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jaden W. | Carpenter, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2023

**What do you like best about Funnelytics?**

Funnelytics helps performance driven marketing teams optimize customer journeys with their visual mapping and analytics canvas.

**What do you dislike about Funnelytics?**

When I first started using Funnelytics the learning curve to start inigrating and using the system for our company was pretty steep. Better instruction from the start would have been helpful.

**What problems is Funnelytics solving and how is that benefiting you?**

It helped out front office teams use more in depth resources to help graph out and visually display a plan for our advertising and getting a better hold of our customer base.

  ### 5. The best tool to plan your funnels

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ana G. | Directora Creativa, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 28, 2022

**What do you like best about Funnelytics?**

I love this funnel planning tool, it's ideal for visually planning the transition of customers to different pages. It's wonderful to be able to use page thumbnails, etc....much better than drawing them by hand or with tools that are not specifically designed for that. The most interesting thing is being able to see the conversion statistics of each page in the funnel, which allows you to see where you need to improve.

**What do you dislike about Funnelytics?**

It is fantastic for those who are professionally dedicated to funnel planning or business consultants, but a bit expensive for an individual entrepreneur who wants to plan their funnels.

**What problems is Funnelytics solving and how is that benefiting you?**

It is fantastic for those who are professionally dedicated to funnel planning. It is ideal for visually planning the transition of customers to different pages. Being able to see the entire funnel at a glance, the statistics, and where there might be issues to improve, is fantastic. Additionally, it allows you to keep a record of, for example, a specific launch, making it easier to repeat it without having to do all the work and having all the information in one place.

  ### 6. Poor Service

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Funnelytics?**

As a flowcharting tool it has been fine. I purchased lifetime access in 2019 and now they are saying they don't have a record of the purchase. I'll need to pay $200/mo to keep flows.

**What do you dislike about Funnelytics?**

The customer service team is rude and not helpful.

**What problems is Funnelytics solving and how is that benefiting you?**

Flowcharting. Definitely not worth syncing your data here.

  ### 7. Your customer journey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sondra B. | Account Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2023

**What do you like best about Funnelytics?**

You can map out your customer's journey and then know what works and does not.

**What do you dislike about Funnelytics?**

It is hard to map out what you would like for your customer's to see.

**What problems is Funnelytics solving and how is that benefiting you?**

Finding out what the customer likes the best and what works for them.

  ### 8. Funnelytics is a real business booster

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arfat A. | Public Relations Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 28, 2022

**What do you like best about Funnelytics?**

When utilizing funnelling as your primary marketing and sales strategy, it's crucial to be thorough with your requirements and what needs to be provided. This is exactly what funnelytics has to offer.

**What do you dislike about Funnelytics?**

Deep sales strategy integration is one of the aspects that might result in better business solutions and, consequently, greater business prospects to acquire the most property.

**What problems is Funnelytics solving and how is that benefiting you?**

My marketing and sales decisions are being resolved more quickly. It has helped us make wiser judgments and identify the issues that need to be resolved

  ### 9. Brainstorming has never been cooler.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juliana E. | Freelance Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2023

**What do you like best about Funnelytics?**

As a visual leaner and creative, this is a great tool for me.

**What do you dislike about Funnelytics?**

I have zero qualms at the moment. Great product.

**What problems is Funnelytics solving and how is that benefiting you?**

Helps me communicate with clients and share my vision for their project.

  ### 10. Incredible detail

**Rating:** 5.0/5.0 stars

**Reviewed by:** Quentin P. | Quentin Pain, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2022

**What do you like best about Funnelytics?**

Incredible detail. There seems to be nothing Funnelytics cannot track including multiple domains.

**What do you dislike about Funnelytics?**

You need to understand a little about the way scripts work, but for all the basic stuff, it's copy paste simple.

**What problems is Funnelytics solving and how is that benefiting you?**

Tracking multiple traffic sources across multiple domains is not easy. This is why I use Funnelytics.


## Funnelytics Discussions
  - [How does the marketing funnel work?](https://www.g2.com/discussions/how-does-the-marketing-funnel-work) - 1 comment

- [View Funnelytics pricing details and edition comparison](https://www.g2.com/products/funnelytics/reviews/funnelytics-review-4485385?section=pricing&secure%5Bexpires_at%5D=2026-05-31+21%3A29%3A56+-0500&secure%5Bsession_id%5D=f37c3c08-a309-4433-baf5-06d46dfc88d0&secure%5Btoken%5D=04545a08c0bd2da9696c0f7685af8098b69740c694c7456e02f29b327ec752a4&format=llm_user)

## Funnelytics Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Conversions
- Funnels

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Reporting**
- Real-Time Reporting
- Trending
- Segmentation
- Mobile Reporting
- Unification Across Devices

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Other**
- User Data
- Campaign Tracking
- E-Commerce

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- Performance and Reliability
- User, Role, and Access Management

## Top Funnelytics Alternatives
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  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,554 reviews)
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