G2

Daniëlle v.

Mid-Market (51-1000 emp.)

10/1/2026

"Easy, Reliable, and Great for Reporting"

4.5/5

What do you like best about Funnel?

The biggest advantage of Funnel for me is how easy it is to connect channels, work with the data using custom dimensions and metrics, and then export everything to Power BI. The interface feels intuitive, so getting started doesn’t take long, and the onboarding process is clear and straightforward.

I’m also very happy with the support. Whenever we’ve had questions or run into issues, the team has responded quickly and been genuinely helpful in finding a solution.

Another reason I like Funnel is the value for money. Compared to some other tools I’ve looked at, it offers a lot of functionality without being overly expensive.

Finally, the number of available connectors is a huge plus. We can pull data from many different marketing platforms and bring everything together in one place, which makes reporting and analysis much easier. A lot of other tools don’t offer direct connections with smaller parties in Europe, so that’s a big advantage as well. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

I don’t have any major dislikes about Funnel. Overall, the platform has been reliable and easy to work with.

The only challenge we’ve run into from time to time is when updates made by publishers or advertising platforms weren’t reflected in Funnel correctly or right away. In a few cases, this caused temporary discrepancies and meant we had to do manual checks until the connector was updated. That said, these situations are often outside of Funnel’s direct control, since they’re driven by changes on the source platforms themselves. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel helps us bring together data from many different marketing platforms, across multiple webshops and objectives. Having everything in one place saves a lot of manual work and makes our reporting far more consistent.

One of the biggest advantages is how easy it is to get the data into Power BI. We can build reports much faster and spend less time collecting, cleaning, and preparing data. Rather than double-checking numbers across separate platforms, we can focus on analyzing performance and spotting opportunities to improve.

Overall, it has made our reporting more efficient and gives us a clearer overview of marketing performance across channels. The time savings alone make a noticeable difference in our day-to-day work. Review collected by and hosted on G2.com.