What I find most helpful about Funnel is having one tool that both the marketing and data teams can use. The app feels smooth to work with, and the support team is very responsive. It also has enough features for the data team to access granular data, while still being usable for tech-savvy marketing team members who want to define dimensions and metrics and run deeper analysis in the Data Explorer. That said, we don’t use the dashboarding option. Review collected by and hosted on G2.com.

As the number of data sources keeps increasing, the price is also rising significantly, especially when you start diversifying the marketing mix. Review collected by and hosted on G2.com.