Funnel has been a great tool for our reporting and data analysis needs. We use Funnel as a connector to pull all of our digital marketing data into Google Data Studio/Looker. It integrates with our ad platforms and other third-party tools, which lets us avoid relying on numerous costly third-party connectors.<br><br>We also use the MMM product, and it’s been a great tool for helping us analyze big-picture performance, understand real budget impact, and evaluate the impact of awareness platforms.<br><br>The Funnel team is amazing to work with as well. Customer support is quick, and both the strategy and tech teams are helpful and knowledgeable. Review collected by and hosted on G2.com.

The main challenge is connecting all the data sources. That said, it’s not really an issue with Funnel; it’s more that some of those platforms don’t have APIs or provide clean data. The Funnel team has been very helpful in guiding us through these challenges.<br><br>MMM QA is also an ongoing process. It takes a lot of time, but it’s unavoidable. Review collected by and hosted on G2.com.