G2

Muhammad Abdullah S.

CRM Campaign Manager

Enterprise (> 1000 emp.)

11/18/2025

"Great for connecting data sources and visualising with consistent fields"

4.5/5

What do you like best about Funnel?

Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions Review collected by and hosted on G2.com.