G2

Rajat C.

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/20/2023

"Fundraising Management made easy."

4/5

What do you like best about Fundmetric?

You can track your fundraising campaign's performance in one place and the reports help you analyse donor behaviour along with overall campaign effectiveness. You can tweak your fundraising campaign based on the reports and maximise donor engagement. Their AI modelling helps predict donor behaviour and you can visualize the donor behavioral journey using their dashboard.

There's also real-time analytics, custom donation pages and the software automatically labels data to make data-driven decisions easier. You can create personalized dashboards to track specific KPIs (Key Performance Indicators) to fine-tune your fundraising campaign.

The platform's machine learning AI also helps in data segmentation so that you can create personalized campaigns to optimize your fundraising efforts.

Integration with CRMs also reduces manual data entry and centralizes your data in one location. Review collected by and hosted on G2.com.

What do you dislike about Fundmetric?

The quality of return on your investment will depend a lot on the quality of data input, therefore, well-nourished, regularly updated data input is required to ensure the machine learning algorithm does its job properly.

You can mainly get fundraising analytics from FundMetric, so the scope of functionality is rather limited. While campaign tracking and donor segmentation are welcome, the software does not offer event management or grant tracking.

Though customization is offered, it may not be suited for some advanced users who would like to track additional parameters. Review collected by and hosted on G2.com.

What problems is Fundmetric solving and how is that benefiting you?

Best for tracking fundraising activities and strategizing to maximize campaign effectiveness. The custom dashboards and reports help in data-driven decision making and modifying campaigns to get the best results. The data visualization feature helps in adjusting campaigns according to the donor's journey and the data segmentation feature ensures that the right donor is target by the right campaign. The integration feature with most CRMs makes it a strong contender for managing your fundraising efforts. Review collected by and hosted on G2.com.