G2

Seth P.

Detailer

Mid-Market (51-1000 emp.)

6/16/2026

"Automotive Marketing Is Becoming a Software Business"

4.5/5

What do you like best about Fullpath?

I really appreciate how Fullpath helps us track customer behavior on our website and engagement, so our team can focus on the most important leads first. The AI-driven insights let us prioritize intent and buying stage, making our conversations with customers more purposeful. Having all the marketing and website activity in one place is a huge plus for efficiency. Review collected by and hosted on G2.com.

What do you dislike about Fullpath?

Lately, what I honestly have the hardest time getting a grip on is how they determine SMS eligibility. I think of this as an AMP (Cox Automative) on Steriods—better and more detailed, but sometimes almost too detailed. It pulls data from our CRM, yet it filters it down so much that we’re left with such a small fraction of contacts we can actually SMS. At that point, it becomes tough to justify using SMS through this tool, and I find myself looking elsewhere for that solution. This may be a nuanced case, but it’s something I consistently struggle with. Review collected by and hosted on G2.com.

What problems is Fullpath solving and how is that benefiting you?

Marketing in automotive is a moving target, and shoppers’ intent is constantly changing. With Fullpath, whatever a customer is shopping for on our website, we can reach them in a relevant way that brings them back to the site and, ultimately, helps convert that interest into a lead and a sale. Review collected by and hosted on G2.com.

Response from Ro Oranim of Fullpath

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Thank you for the feedback! We love hearing how our AI insights and behavioral tracking are helping your team prioritize the right leads.

We also appreciate your honesty about the SMS filtering. We keep our criteria tight to protect your dealership from compliance risks and completely understand how frustrating it is when the reachable list feels too small. We are continuously working to optimize our processes and improve your experience as a Fullpath client.

Thanks for being a valued partner!