G2

Dipika R.

Senior Director, Demand Generation & Marketing Operations

Mid-Market (51-1000 emp.)

10/29/2019

"A game changer"

5/5

What do you like best about Full Circle Insights?

We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn't for Full Circle. We're now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously. The consultative approach as well as the team's willingness to go the extra mile to accommodate any "quirks" in our process have been invaluable. Some highlights of our usage:

Tracking multiple funnels (marketing, field sales, SDR, CSM, etc) in real-time.

Reporting on a daily, weekly and quarterly basis with minimal effort. Those board meeting reports are a breeze now.

On-demand visibility into campaign performance and influence, allowing for course correction.

Productive meetings with Sales, informed by metrics and real-time dashboards rather than opinions.

Less reliance on "anecdata"

Full Circle is the shining star of our marketing/ sales tech stack. Our Marketing, Revenue Operations and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

No dislikes that I can think of, honestly. Review collected by and hosted on G2.com.

Recommendations to others considering Full Circle Insights:

Go for it- you won't regret it! Take your time with the implementation process so you get it right. Don't rush it. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

We wanted to have a closed-loop reporting infrastructure that allowed us to monitor the business/ funnel in real time and also met reporting needs across different departments (Marketing, Sales, Finance)

We've been able to create reports and dashboards that:

Are used by our exec team to track key performance indicators

Serve as early indicators to help us course correct

Used by the ADR team managers to monitor lead volume, funnel movement, and ADR performance

Allow real-time campaign visibility which again allows for early course correction

The new infrastructure has increased productivity considerably by automating reporting completely. We've gone from reports that typically took us a whole day to pull, to on-demand reports available at the click of a button.

On the Marketing team, program managers don’t need to rely on the Ops team to pull accurate reports

and the Ops team doesn’t have to pull ad- hoc reports for the Programs team. Win win! Review collected by and hosted on G2.com.

Response from Morgan Early of Full Circle Insights

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We love hearing reviews like these! Thank you! It's great to know that Full Circle's real--time reporting helps your marketing and sales teams align better to accurately measure campaign performance and prepare for board meetings.

If you ever have any questions, please don't hesitate to reach out to your dedicated Customer Success Manager. Looking forward to our continued partnership! Thank you again!