G2

Pascale M.

VP, Growth and Operations

Information Technology and Services

Small-Business (50 or fewer emp.)

8/25/2026

"Enhanced target account engagement and GTM alignment"

5/5

What do you like best about Frontal?

Frontal stepped in to lead our account-based marketing efforts and created real structure for our growth target lists. It allows you very easily to keep track of engagement on the account level and helps in aligning marketing with sales reps. Crisp availability of data on target accounts enabled our team to put energy in high value prospects instead of a diluted effort. Review collected by and hosted on G2.com.

What do you dislike about Frontal?

When it was time to configure segment filters for niche account lists, there were a few iterative steps during the initial setup. After some tweaks to ensure that target account criteria matched the fields within our CRM (and with help from their support team to clarify parameters) they were ready to go. Review collected by and hosted on G2.com.

Recommendations to others considering Frontal:

Before running your campaign playbooks, make sure you know the details of your target account list and ICP criteria. Spend time upfront to make sure sales is aligned with marketing on priority accounts so you can maximize the value of Frontal's GTM tracking capabilities. Review collected by and hosted on G2.com.

What problems is Frontal solving and how is that benefiting you?

Our greatest challenge was tying marketing programs directly to sales execution at the target mid-market accounts. Frontal tackled this by offering one account tracking device and transparent intersection visibility. For us, the biggest gain has been in sales efficiency rep time spent untangling intent signals versus spending more time with actively engaging buyers. Review collected by and hosted on G2.com.