G2

Charlie S.

Co-Founder

Information Technology and Services

Small-Business (50 or fewer emp.)

8/24/2026

"Automated Lead Scoring That Streamlined RevOps for Our Lean Team"

5/5

What do you like best about Frontal?

For me, as a founder operating a lean team, having automated lead scoring and opportunity management all in one central hub has been one of my biggest operational wins. Through Frontal, we were able to have a well-defined Revenue Operations framework in place without requiring us to hire any additional ops headcount. This automatically filters lower-intent leads, so our sales reps can spend their time doing only the things that matter talking to prospects who are ready to go. Review collected by and hosted on G2.com.

What do you dislike about Frontal?

We had to teach our non-technical team how to set up their initial automated workflow triggers, so it was kind of a steep hill at first. For the initial week, with internal walkthroughs to get everyone comfortable in configuring custom cadences. Review collected by and hosted on G2.com.

Recommendations to others considering Frontal:

Before you start, document your sales handoffs and what a perfect customer looks like. Frontal: If you're an early-stage tech company trying to scale revenue while keeping overhead low. Review collected by and hosted on G2.com.

What problems is Frontal solving and how is that benefiting you?

Our biggest obstacle was wasting hours and chasing poor leads, while data resided within countless tools in a fragmented manner. To address this, Frontal simplified lead scoring and consolidated deal tracking into a single workflow. The biggest result for us is that the quality of the lead improves our reps are closing deals even earlier because they only talk to people who show real interest in making a purchase. Review collected by and hosted on G2.com.