G2

Kevon S.

Business Owner

Information Technology and Services

Small-Business (50 or fewer emp.)

8/22/2026

"Clear strategic shift in our demand generation"

5/5

What do you like best about Frontal?

Frontal has been hired to help us rebuild our demand generation strategy so that early stage startups can think differently about how they target prospects. Their framework, structured the way that it is, gave immediate clarity to our direction for GTM. When we have clear alignment between our top of funnel initiatives and the state of our sales pipeline, it changes how we run campaigns. Review collected by and hosted on G2.com.

What do you dislike about Frontal?

We took longer than we originally thought we would doing strategic discovery. Initially, while establishing who the target audience were required lot of back and forth for the first few weeks but post alignment did justify the time spent on planning. Review collected by and hosted on G2.com.

Recommendations to others considering Frontal:

From day one, be clear about your ideal customer profile and campaign goals. With the team having pre-organized their core business metrics, they can render a much more targeted GTM plan at least 20 times faster. Review collected by and hosted on G2.com.

What problems is Frontal solving and how is that benefiting you?

Prior to working with Frontal, we were struggling running our marketing programs effectively generating qualified pipeline consistently. They accomplished this by totally revamping our marketing framework, and focusing outreach on actual buyer intent. By far the biggest win for our business has also been improved lead quality, allowing our team to focus on real sales opportunities. Review collected by and hosted on G2.com.