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Julie F.

Vice President of Marketing

Mid-Market (51-1000 emp.)

1/25/2018

"Fast and easy website metrics, insight into lead gen"

5/5

What do you like best about Foundry Intent?

KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but what pages they've been on and how often they visit. Second, unlike Google Analytics that requires heavy lifting and a trained specialist to be useful, KickFire puts clear data at my fingertips that can easily be shared with marketing colleagues, sales, product teams, and senior executives. Third, KickFire provides friendly, timely support, which is hard to come by from large vendors that rely on customer self-help from online knowledge bases. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

My expectations of KickFire are for fast, insightful data rather than deep dives on web analytics. For this reason I'm particularly satisfied with KickFire. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry Intent:

KickFire is a valuable tool at a reasonable price, especially for small marketing departments. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

The main business problems KickFire helps solve are 1) data-driven visibility into the volume of traffic to our website by marketing campaigns and programs, 2) data-driven visibility into the companies the site visitors are from, which is invaluable to know if we're reaching our targets, 3) easy ability to share metrics, 4) timely notification of visits to landing pages, product pages, blogs or other key content so we can see who is engaging with what and when, 4) notification by company name and other criteria to give timely metrics for account based marketing, and more. The biggest advantage of KickFire is that it gives me data-driven insights for marketing activities. This helps me provide real data to support marketing/campaign performance and make marketing planning and spending decisions. For example, I can correlate leads from specific campaigns to website visits and track their engagement. I can easily sort the entry pages to see what's bringing in the most traffic (such as campaign landing pages, blogs, product pages, etc.) This is particularly useful to show how content marketing with valuable, informative information brings in a wealth of targeted traffic compared to advertising and paid search for our offers. I can set up search filters to produce quick reports that identify visitors by target industries. This gives me data to show that marketing activities are bringing in not just any web traffic, but the targeted traffic we're aiming to reach. KickFire notifications alert me to prospects, customers, and competition visiting our website (by name, region, etc), which I use to speed up lead gen, help product management, and let sales know which competition is eyeing us and how often. I like KickFire best because it's easy to use, and my sales team is pleasantly surprised with lead and customer data that makes their job easier. Review collected by and hosted on G2.com.

Foundry Intent Reviews & Product Details

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Seller

Foundry

Discussions

Foundry Intent Community

Languages Supported

English

Overview by

Angela Hawker (Marketing Manager at Foundry)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

Top-Rated Alternatives

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Foundry Intent Reviews (143)

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Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

8/27/2024

"I had very much enjoyed Foundry Intent"

5/5

What do you like best about Foundry Intent?

I like the features that it offers. I also like the ease of use in implementating the solution. Customer support has been excellent. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I have found some integrations to be of issue. Other than that it has mostly great! Review collected by and hosted on G2.com.

Verified User in Human Resources

Enterprise (> 1000 emp.)

8/21/2024

"Easy to Use"

4/5

What do you like best about Foundry Intent?

Easy to track intent activity, was able to pull actionable data and filter easily Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

No major concerns, I found it easy to use Review collected by and hosted on G2.com.

Sairam K.

Enterprise (> 1000 emp.)

11/14/2023

"Foundry for Sales!"

3.5/5

What do you like best about Foundry Intent?

- Very intuitive UI

- Great for finding lead info

- As someone working in sales, using this is a part of my daily work.

- Helps me identify companies with intent to buy. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

- More regular software updates would be nice to keep the tool bug-free.

- Although the UI is easy to use, it could use a makeover to make it a bit more modern and on par with the industry standard. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

I work in bringing in new businesses for my company. My role includes prospecting and doing cold reachouts. A tool like Foundry Intent makes this easier, by providing me with contact details, buyer intent, and the option to export the data into my CRM. It takes away a big chunk of manual work that I would have to do otherwise. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/12/2024

"Good service"

4.5/5

What do you like best about Foundry Intent?

Customer management is amazing. They are always there to help, Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I don't have any bad comment about Foundry Intent. Review collected by and hosted on G2.com.

Saif Ali P.

Sr. Business Development and Strategic Partnership

Mid-Market (51-1000 emp.)

10/16/2023

"I like leads quality and functions of the foundry intent"

5/5

What do you like best about Foundry Intent?

I think it is very helpful in solving problem for business and sales as it is complicated to get leads and foundry is the in this scenario. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I think it's functioning cloud be much better in terms of interface and ux ui. Review collected by and hosted on G2.com.

Rathna P.

Customer success Specialist

Enterprise (> 1000 emp.)

11/28/2023

"Best in class service"

4/5

What do you like best about Foundry Intent?

Foundry intent is so good that there can be no other replacement for the tool which which is almost like a deliverer which shows my customers intent which helps me as a a csm to find the pain point and retain the customer . Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Sometimes it is not accurate to the fullest extent Review collected by and hosted on G2.com.

Atmaj S.

Key Account Associate

Mid-Market (51-1000 emp.)

10/30/2023

"Lead Generation Made Easy with Foundry Intent."

4/5

What do you like best about Foundry Intent?

The lead visualization part of Foundry Connect has my heart. The way FI helps in identifying Qualified leads is another important use case for me. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There are not much things I dislike as it serves the purpose but I feel regular software updates can improve user experience. Review collected by and hosted on G2.com.

Vikneshwar A.

Enterprise (> 1000 emp.)

11/27/2023

"Good intent data for B2B buyer"

4.5/5

What do you like best about Foundry Intent?

Like the ABM dashboard much as it is helping in providing insights to buyer and good foresight Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Intent signal may not be correct every time. Review collected by and hosted on G2.com.

Bala V.

Enterprise (> 1000 emp.)

11/20/2023

"Best way to find good intent leads"

4/5

What do you like best about Foundry Intent?

It is helping me find good quality leads for the business, and mostly it is making it so easy. Helping us to build a good pipe. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Mainly the User Interface could be better for the cloud. Feels a bit laggy sometimes but going well. Review collected by and hosted on G2.com.