G2

Mackenzie B.

Marketing Associate

Enterprise (> 1000 emp.)

7/9/2026

"Comprehensive Reporting and Attribution That Drives Actionable Insights"

4/5

What do you like best about Fluency?

What I like most about Fluency is its comprehensive reporting and attribution capabilities. It makes it easy to pinpoint top-performing marketing sources, monitor leasing performance, and surface actionable insights that help guide strategy and optimize results. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

While Fluency offers strong reporting capabilities, I’d like to see more flexibility in dashboard customization, simpler cross-property reporting, and a more streamlined export process for monthly client reporting. Improvements in these areas would reduce the amount of manual work involved in reporting and help boost overall efficiency. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Fluency addresses the challenge of consolidating marketing and leasing performance data into a single platform, giving me a centralized view of campaign performance, lead sources, and conversion metrics. With everything in one place, it’s easier to see what’s driving results, track trends across multiple properties, and produce more efficient, data-driven monthly reporting. Overall, it saves me time, improves visibility into marketing performance, and supports stronger strategic recommendations for clients and property teams. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

edit

Hi Mackenzie, thank you for the review! We're so glad our reporting and attribution tools are driving strategic value for your properties, and we're actively taking your feedback on dashboard customization and streamlined exports to heart to make your monthly reporting even more efficient. Thanks again.