I like how Fluency makes the process automated, giving us more time to work on other tasks. It allows for easy bid management, campaign creation, and automated Ad updating. The automation capabilities help by letting us create a blueprint that launches a preset of campaigns for all our accounts. Switching to Fluency was influenced by its Blueprint and automation capabilities, and the initial setup was easy. Review collected by and hosted on G2.com.

There are bugs we experience from time to time with Fluency, as well as Fluency sometimes not saving or overwriting changes we make in Google Ads. There is a specific bug that I experience daily—when I try to add multiple campaigns to a shared budget group, I keep getting an error message and have to refresh the page multiple times to get the campaigns into the budget group. Review collected by and hosted on G2.com.