# Flodesk Reviews
**Vendor:** Flodesk  
**Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 256
## About Flodesk
Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.



## Flodesk Pros & Cons
**What users like:**

- Users love the **ease of use** of Flodesk, finding it simple to create engaging content effortlessly. (48 reviews)
- Users love Flodesk's **beautiful and diverse templates** , which make creating visually appealing emails easy and on brand. (24 reviews)
- Users praise Flodesk for its **beautiful design and ease of use** , transforming email marketing with powerful automation. (16 reviews)
- Users appreciate Flodesk for its **intuitive interface** , making email management easy and efficient for their business needs. (15 reviews)
- Users love Flodesk for its **beautiful and intuitive interface** , making email management simple and enjoyable. (15 reviews)
- Users value the **helpful and pleasant customer support** from Flodesk, enhancing their overall experience significantly. (14 reviews)
- Users love the **intuitive email design** features of Flodesk, highlighting its ease of use and beautiful results. (14 reviews)
- Users rave about Flodesk's **intuitive automation** , making email setups simple and enhancing their service-based businesses effectively. (12 reviews)
- User Interface (12 reviews)
- Users commend Flodesk for its **affordability** and simplicity, making email marketing accessible without tiered pricing. (11 reviews)

**What users dislike:**

- Users desire the **missing features** in Flodesk, specifically A/B testing and enhanced image management options. (5 reviews)
- Users feel limited by **template restrictions** , desiring more font options and layout flexibility to enhance customization. (5 reviews)
- Users dislike **limited email management features** , including difficulty viewing sent emails and API scheduling restrictions. (4 reviews)
- Users find **template customizability lacking** , facing challenges with layout, alignment, and inadequate support options. (4 reviews)
- Users are frustrated by the **lack of integrations** , wishing for better connectivity with their existing tools and services. (4 reviews)
- Layout Issues (4 reviews)
- Limitations (4 reviews)
- Users feel the **limited customization** options hinder their ability to fully personalize their Flodesk experience. (4 reviews)
- Email Issues (3 reviews)
- Users find that **additional fees for each feature** can make Flodesk quite expensive over time. (3 reviews)

## Flodesk Reviews
  ### 1. Making Email Marketing Feel Easy and Beautiful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anchen T. | Owner at LingerieLetters.co.za, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Flodesk?**

My favourite thing about Flodesk is its beautiful email templates, which make designing emails feel quick and effortless. It’s also one of the more affordable options for small businesses, and the platform itself is very easy to navigate.

**What do you dislike about Flodesk?**

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing.

**What problems is Flodesk solving and how is that benefiting you?**

I can design beautiful, striking emails in no time at all, while easily incorporating my small business brand kit — fonts, colours, and overall style — for a personalised look and feel my customers have come to expect.

I also love that I can integrate newsletter sign-up forms and pop-ups on my WooCommerce/Wordpress  website to gather new email leads. I use the same sign-up links across my social media channels via Linktree as well, which makes growing my audience feel seamless and connected.

  ### 2. User-Friendly Email Marketing for My Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susan S. | Preaident, CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Two years ago, when the email platform my gallery had used for many years announced it was shutting down, I immediately began searching for a replacement that would be both user-friendly and capable of handling the specific needs of our twice-monthly newsletters. As the owner of a fine art photography gallery, consistency, design quality, and ease of use are essential in our communications. During that search, I discovered Flodesk and decided to give it a try.
From the beginning, I was impressed by the intuitive interface and the wide range of visually appealing templates and formatting options. The design flexibility allowed us to create newsletters that reflect the aesthetic standards of our gallery without requiring technical expertise. The transition was also remarkably smooth—importing and organizing our entire contact database was straightforward and efficient.
The platform was quickly adopted by our entire team at Susan Spiritus Gallery, and it has since become an essential part of our marketing and client communication workflow (susanspiritusgallery.com). It has allowed us to maintain a consistent publishing schedule while elevating the visual presentation of our newsletters.
Equally important, Flodesk’s customer support has been excellent. Any time I’ve had a question, the response has been prompt, clear, and genuinely helpful. I have not encountered any issue that was not resolved efficiently.
In addition, the pricing structure is fair and easy to understand, which is particularly valuable for small businesses and independent galleries that need predictable costs without sacrificing quality or functionality.
Overall, Flodesk is a highly user-friendly and thoughtfully designed platform that makes email marketing both accessible and visually compelling. I highly recommend it, especially for creative businesses that value both form and function.
Susan Spiritus
Susan Spiritus Gallery
susanspiritusgallery.com

**What do you dislike about Flodesk?**

I really want to be able to post my email creations to social media - Instagram and Facebook, but I"m told it's not possible.

**What problems is Flodesk solving and how is that benefiting you?**

I've not had any problems that require being solved.

  ### 3. Beautiful Templates for Effortless, Professional Emails

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trish B. | Marketing Strategist & Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2026

**What do you like best about Flodesk?**

The templates are beautiful and make it simple to send polished, professional emails, even if you don’t have a design background.

**What do you dislike about Flodesk?**

I don't dislike anything. I wish they were integrated with Jotforms, but I am sure they are working on it.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the problem of complicated, time-consuming email marketing by providing a platform that’s both easy to use and visually polished. It removes the overwhelm that many business owners feel when trying to build emails, grow their list, and stay consistent.

For me, that means I can quickly set up and manage email systems that actually drive engagement without spending hours on design or tech troubleshooting. My clients are able to confidently use the platform, which leads to more consistent communication with their audience, increased engagement, and stronger brand presence.

It also benefits my business by improving client relationships, because the clients I refer to Flodesk enjoy using it and see results, they feel more empowered and supported, which builds trust and long-term loyalty.

  ### 4. Intuitive, On-Brand Emails with Flodesk—and a Support Team That Truly Shows Up

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Flodesk?**

Flodesk isn't just a great software; it's a great company to partner with. The UI/UX are incredibly intuitive and aesthetic (my emails look perfectly on brand, all the time), and the actual performance of the software is also fantastic. 

I love that Flodesk is always adding new integrations (especially with popular tools like Canva + Thrivecart), and their pricing model is SO reasonable. One of the reasons they won me over forever was by giving such a long lead time on price changes in 2025, really inviting their community to be part of the excitement, and keeping the messaging clear.

Their team and support are also incredible - I can name their specific team members off the top of my head, because they're so involved in the community and conversations on socials. I regularly use Flodesk (multiple times per week) and recommend it to all of my copywriting clients!

**What do you dislike about Flodesk?**

I do think that certain aspects could be explained more clearly or frequently, like how use of custom layouts & fonts should be limited for accessibility purposes.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes it easy to build a list that I OWN (not like social media, which I rent), and keep in touch with them in a way they're *excited* to engage with.

  ### 5. Simple, Intuitive, and Beautiful—Flodesk Makes Email Marketing Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah B. | Founding Diamond Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Flodesk?**

It's so simple, user-friendly & intuitive! As soon as I tried Flodesk out the first time, I felt like I knew how to use it. It was so simple! And not just that -- I absolutely LOVE the look and feel of it. It's aesthetically pleasing (both the backend and the emails themselves), the customer service has always been top notch, and features that often feel complicated on other platforms don't feel that way on Flodesk.

**What do you dislike about Flodesk?**

There's not much I don't like... But I'd say I wish there was more third-party integrations. I don't like relying on Zapier so much. And I feel like if you want to do deep analytics, like A/B testing, Flodesk may lack a little bit here. But I do feel like they're catching up there!

**What problems is Flodesk solving and how is that benefiting you?**

For me, I needed an email marketing platform that was simple and straightforward. Flodesk is just that! I didn't want to take so much time learning how to use an email marketing platform that I wouldn't utilize all their features anyways. Flodesk makes everything easier for me! And people LOVE receiving my emails! I'm always getting comments on how beautiful they are.

  ### 6. User-Friendly, Intuitive, and Conversion-Focused - Flodesk Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tomi S. | Lead Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Flodesk?**

Personally, my favorite things about Flodesk are how user-friendly it is, while still being highly intuitive and conversion-focused. I also really appreciate that the team is constantly evolving and shipping new features and products that make the platform even better for us users.

**What do you dislike about Flodesk?**

I honestly have very little to complain about, because it has been reliable, easy to use, and consistently helpful for my business.

**What problems is Flodesk solving and how is that benefiting you?**

Before I started using Flodesk, I had never been able to gain subscribers, sell products, or keep them engaged. Most of the other tools I tried were either too complex, too cumbersome, too expensive, or simply not an all-in-one solution. With Flodesk, the pricing, tutorial videos, and the email marketing and forms features have helped me deliver my freebies seamlessly. It’s taken me from 200 subscribers to over 3000, and I’ve made some money as well using their digital product and checkout features.

  ### 7. Beautiful, Seamless Email Marketing That Just Works — Flodesk

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cheryl C. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 17, 2026

**What do you like best about Flodesk?**

As a brand designer, aesthetics matter to me more than most. And Flodesk is honestly the most beautiful email platform I've come across. Setting up workflows, designing emails, building out sequences - none of it ever feels overly technical or complicated. It just works, and it looks good doing it.

I also love that it integrates with Canva too, making it super easy for me to design templates for my clients. It is seamless!

If you're looking for a platform that helps you stay consistent with email marketing without the overwhelm - and one that actually matches your brand - Flodesk is worth trying.

**What do you dislike about Flodesk?**

They have recently increased their pricing to match industry standards, but I think it is for good reason and still incredibly worth it for the price.

**What problems is Flodesk solving and how is that benefiting you?**

In the past, it was really hard for me to stay consistent with email marketing because writing emails just takes forever. And when you’re using a platform that’s difficult to navigate and makes designing emails feel complicated, it becomes even harder to keep up. Flodesk solves all of that for me. It’s beautiful and super user-friendly, and the templates make it easy for me to simply write my email and have it ready to hit send.

  ### 8. Effortless, On-Brand Emails with Flodesk—Plus Streamlined Checkout

**Rating:** 5.0/5.0 stars

**Reviewed by:** Whitney S. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

’ve been using Flodesk since 2019, and it’s one of the few tools I’ve stuck with because it actually makes my life easier.

What I love most is how simple everything feels. I can sit down, write an email, add a few photos, and it already looks clean and on brand. I don’t have to fight with it or spend forever fixing formatting.

It’s really helped me stay consistent too. I set up my welcome emails in one afternoon, and they’ve just been running in the background ever since. And the checkout feature has been such a nice addition. Being able to sell products and services right from my emails makes everything feel more streamlined.

I keep recommending it because it takes something that used to feel like a chore and makes it easy to keep up with.

**What do you dislike about Flodesk?**

I would love to be able to create product-specific abandoned cart workflows rather than one all-encompassing workflow.

**What problems is Flodesk solving and how is that benefiting you?**

Beautiful and smart email templates that are on brand, lovely to read and engaging.

  ### 9. Everything in One Place with Beautiful Templates and Incredibly Helpful Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** becki d. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2026

**What do you like best about Flodesk?**

Everything being in one place, my emails and newsletters, my sign up forms and checkouts…Beautifully simple templates and elements to add — aesthetically my favourite system for my business ;-) And the incredibly helpful support team always more than willing to assist and stay with you until the issue is cleared up.

**What do you dislike about Flodesk?**

The checkout templates have limited options—right now, you can only set up one price per checkout. In my business, I offer tiered pricing scales, so this restriction makes it harder to present the different pricing levels the way I need.

**What problems is Flodesk solving and how is that benefiting you?**

There was a technical glitch that caused some of my customers to receive error messages when clicking links in my emails. The issue also affected me, even though the links were correctly pasted and were accessible to many people. It took some time to resolve because it wasn’t a straightforward problem to identify or fix, but Flodesk stayed in touch daily for a week while they investigated and ultimately got it sorted.

I also asked for guidance on the best way to set up a sales page and checkout for my membership, since there currently isn’t a feature to offer tiered pricing on a product. That enquiry was handled with care and answered within 24 hours. Finally, I needed my payment date moved, and although they could have simply given me instructions to do it myself, Flodesk took care of it and supported me until it was completed. They did this without interfering with my systems and, in my opinion, went above and beyond to help.

  ### 10. Clean, Customizable Templates with Handwriting-Like Fonts, Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aprilierre J. | Chief Visionary Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2026

**What do you like best about Flodesk?**

I first like that it is a woman owned business and I like the clean look and easy to customize templates, with a variety of fonts that even looks similar to my own handwriting.  I am also impressed with their friendly service. My account was briefly suspended due to a change in my banking, any other cooperation would have me re-join at their current plans rate.  At Flodesk they value their loyal customers and they re-instated my account at the founders rate! How wonderful!

**What do you dislike about Flodesk?**

There is a lot that I love but I would love more templates geared towards the artisan selling wares online versus the ones geared more towards coaching or digital content I also dislike that I currently can’t make any quick edits on my mobile phone.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk made email marketing more fun and visually appealing to me and clearly my audience loves it.  I have a small but mighty email list with a statistically high open rate and decent click thru rate resulting often in a sale

  ### 11. Beautiful, intuitive, and built to convert

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellie B. | Designer, Creativity Coach, Artist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

Intuitive, beautiful, converts to sales.
So easy to use for absolute beginners, but has customisation for advanced designers and business.
My conversions - delivery, opens, clicks, sales are always excellent.

**What do you dislike about Flodesk?**

Nothing - love it all! This is one of my most used business tools; so it needs to work. And it does!

**What problems is Flodesk solving and how is that benefiting you?**

My emails are aligned with business and brand feel, without constant need to update or edit things. This makes it easy to get the writing done, to land in boxes (which Flodesk does well!), and to get engagement from my audience. 
Across all my platforms I want my newsletters to feel aligned - Flodesk makes this so easy to do.
Their dedication to small business shows in the features they offer, but also the help and guidance that's available - this has given me email marketing insights I'd normally never have.

  ### 12. Flodesk: Easy-to-Use Email Marketing with Helpful Support and 99.6%+ Deliverability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emilie N. | Money Coach for Female Business Owners, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about Flodesk?**

The team are really helpful and great at crowdsourcing ideas of how to better their platform. I have been using Flodesk since early 2021 and love seeing what new features we're getting. I use the platform almost every day for email marketing for my small business, and have sent over 1 million emails using the platform! Over those emails my deliverability has never fallen below 99.6%. I love that we can now integrate directly with more platforms as I use Thrivecart for a lot of my online checkouts. The email platform is one of the easiest to use.

**What do you dislike about Flodesk?**

I'm a data nerd so I would love more analytics, or the ability to use more data points via the API to build my own in-business apps for email marketing.

**What problems is Flodesk solving and how is that benefiting you?**

They are constantly crowdsourcing new ideas and features and are very up-front about the development of new features.

  ### 13. Beautiful Email Designs, Robust Features, and Excellent Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carrie C. | Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Flodesk is hands down the easiest email marketing tool I've ever used, and I've tried a lot of them! It has really robust functionality and capabilities their competitors just don't have. From the ability to add videos, to opt-out workflow forms, they have what I need to build really powerful, impactful emails. The design layouts are the most beautiful, clean and well designed ones out there. I have a really high email retention and open rate thanks to Flodesk. They also have excellent customer service, they are friendly, knowledgeable and responsive.

**What do you dislike about Flodesk?**

I wish it was a bit cheaper, but it's worth the money, you get what you pay for, and with Flodesk, you get a lot!

**What problems is Flodesk solving and how is that benefiting you?**

Connecting with students, staying up to date with clients - it helps my business grow

  ### 14. Flodesk Makes Email Marketing Simple with Polished, Easy-to-Design Emails

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pam I. | Producer & Host, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Flodesk?**

Flodesk makes email marketing feel simple and doable. The design side is easy to use, and the emails look polished without a lot of effort. I can create workflows quickly and stay consistent without getting stuck in tech. The pricing model is straightforward, which makes planning easier as my list grows. Customer service has also been excellent, with fast, helpful responses whenever I have a question or hit a snag.

**What do you dislike about Flodesk?**

There are limitations on the automation and segmentation side compared to more advanced platforms. As your strategy gets more complex, you may find yourself working around the system instead of with it. Reporting is also fairly basic, so if you rely on deeper data to guide decisions, you will need additional tools.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the problem of overcomplicated email marketing tools. I don’t have to spend hours figuring out systems or troubleshooting tech. I can create, schedule, and automate emails quickly, which keeps my marketing consistent without draining my time.

It also removes the friction around design. I can produce emails that look professional and on-brand without needing a designer. That helps me show up consistently and maintain a strong brand presence.

Overall, it saves time, reduces frustration, and makes it easier to stay visible and connected with my audience.

  ### 15. Effortless Email Marketing with Stunning Design

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leanne R. | Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about Flodesk?**

I really like the design quality of Flodesk. It lets me create gorgeous, on-brand emails that truly reflect my identity with my fonts, colours, and identity in mind. While many treat branding as an afterthought, Flodesk builds everything around it. Beyond aesthetics, I appreciate the combination of simplicity and capability. The automation, segmentation, and workflow tools are generally very powerful, yet the platform is intuitive enough for my clients to grasp independently after just a one-hour training session. I also love that Flodesk is built with small businesses in mind, and you can feel that consideration in every design decision they've made.

**What do you dislike about Flodesk?**

The native integrations are still growing. There are a few tools I regularly use where I use Zapier rather than connecting directly. It works but a more native integration library would make the workflow even smoother than it already is. I'd also love to see AB testing for campaigns as a standalone feature.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk eliminates the tech headache, enabling me to design beautiful, branded emails without technical skills. It helps build and nurture my audience independently from social media algorithms, making it straightforward and sustainable as a one-person business.

  ### 16. Beautiful, user-friendly email marketing platform for small businesses

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexis P. | Website Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 23, 2026

**What do you like best about Flodesk?**

What I like best about Flodesk is how easy it is to create emails and opt-in forms that look polished and on-brand without needing a complicated setup. As a website designer, visuals matter a lot to me, and Flodesk makes it simple to create a cohesive experience between a client’s website and their email marketing. It’s also very user-friendly, which makes it easier for me to recommend to small business owners who want something effective without feeling overwhelmed.

**What do you dislike about Flodesk?**

One downside is that, depending on what a business needs, some users may want more advanced features or flexibility in certain areas. For business owners who want something very robust or highly customized, there can be a bit of a learning curve in figuring out workarounds. That said, for many small business owners, the ease of use and design experience outweigh that for me.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk helps solve the problem of email marketing feeling overly technical or time-consuming. It allows me to create professional-looking emails, forms, and workflows more efficiently, which saves time in my own business and helps me better support my clients. It has also helped me create a more polished customer experience and has supported the growth of my template shop and email marketing services!

  ### 17. Flodesk Makes Email Marketing Effortless—Intuitive Builder, Canva Integration, Fast Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jacco R. | Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Flodesk?**

Flodesk is the most user-friendly email marketing platform I’ve used. The first time we tried it, we were genuinely and pleasantly surprised by how smooth and intuitive the drag-and-drop builder felt. Recently they launched a integration with Canva which saves us hours per week. The support is a plus, whenever you have a question the reply is speedy and efficient.

**What do you dislike about Flodesk?**

If I had to point out one downside, it would be the lack of organization in the audience groups and the Shopify links. That said, I trust they’ll address this minor issue soon. Either way, it doesn’t outweigh the many positives.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk saves us a lot of time, especially when it comes to design. The analytics are easy to interpret, and it’s straightforward to adjust our strategy accordingly.

  ### 18. Flodesk Makes Email, Workflows, and Checkout Effortlessly Seamless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura G. | Owner / Wedding Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2026

**What do you like best about Flodesk?**

I’ve used Flodesk since the very beginning and it is the only email software I recommend! The ease of use, the layout, the back end workflows and functions… and now the checkout feature have made it to where I have all of my business running through this one platform!

I launched my very first digital product last month and promoted it to a brand new IG audience of less than 200… I’ve had 30 sales so far!! The checkout function has been soooooo smooth and simple and I’ve been able to tweak and change things as needed.

Their university section has made every single question I’ve had solvable in minutes, and the new integrations they keep adding make running my business seamless. I mean, hellllo Manychat! I didn’t even realize I needed that integration!

I could not recommend this platform more - if you want utter simplicity + professional design aspects and customizable workflow features (with absolutely killer customer support) this is for you!

**What do you dislike about Flodesk?**

Honestly nothing. I’ve been with them from the beginning and share them with my friends!

**What problems is Flodesk solving and how is that benefiting you?**

It’s an all in one platform… you don’t need anything else!!

  ### 19. Very easy to use and LOTS of beautiful templates you can customise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danae K. | Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2026

**What do you like best about Flodesk?**

I like allll the beautiful designs and templates for literally everything - forms + emails - that you can use as is or customise to be really unique and on brand. And it's so easy customise! I find Flodesk to be really easy to learn and use too, unlike most of the other email platforms.

**What do you dislike about Flodesk?**

Not much actually. One thing I'd like is the option to be able to have a template with your own brand elements and structures saved so you can just click on it and use it, instead of having to duplicate a past email (maybe there is this feature and haven't found it? not sure). Also, it'd be really cool if you could just send an email to people who clicked something on a previous email - kinda like the yes/no branch feature in the workflows)

**What problems is Flodesk solving and how is that benefiting you?**

It helps me connect to my readers, share my knowledge, expertise and personality without having to be a clown on socials. It really helps me go deeper with people, build a community. And it makes running my business way easier, knowing the people in there are more keen to work with me.

  ### 20. Beautiful, User-Friendly Emails and High-Converting Checkouts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aimee M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2026

**What do you like best about Flodesk?**

Flodesk has been the most user-friendly experience for us. Our emails look beautiful, and the whole system has been incredibly easy to learn and use. We also use their checkouts, and they convert more than 3x our other checkouts (SamCart, Thrivecart). The checkout pages are visually simple while still looking gorgeous. On top of that, the checkouts take 1/10th of the time to set up compared to the other platforms we’re on. The analytics are incredibly useful, too. Overall, everything is easy to navigate, and it’s simple to pull the data we need. 10 out of 10 recommend Flodesk for emails, and especially if you’re selling digital products with checkouts.

**What do you dislike about Flodesk?**

Right now, it doesn’t natively integrate with our ads tracking system (Hyros) which means that we don't use Flodesk for ads traffic to checkouts (only organic traffic to checkouts & all emails). That said, we’re hopeful Hyros will eventually add Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

It’s been helping improve conversions for our digital products, which means more money in our pocket each year.

  ### 21. Flodesk Makes Email Marketing Easy and Beautiful,  with Powerful Automations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tania R. | Owner/Artist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Flodesk?**

I've used Flodesk for almost 6 years now.  It was not the first email marketing tool I tried, but it's been the best for me and I don't anticipate changing again.  Flodesk is easy to implement and use, and so I actually use it.  Hence it's been easy to actually grow my list. There was no steep learning curve to master, I was able to start sending effective emails right away.

It has become increasingly full featured over the time that I've been a user. First with the introduction of the e-commerce functionality which allows me to sell directly from email without setting up an additional platform (super easy to set up and start selling!).  And now many of the automations I use regularly are integrated with Flodesk without the need of using a third party app.  This again makes it easier to use and also makes the user experience more seamless for both myself and my community who read my emails.

I send different newsletters to different segments of my list (did I mention there's audience segmentation?) at different times so I send emails several times per month. This keeps my audience engaged with what I have to offer, without bombarding them with emails they don't want or need.

Most importantly for me - however - as a professional makeup artist is Flodesk is visually based and I can send *beautiful * emails that allow me to express my creativity as an artist, and that fully represent my brand as a creative entrepreneur.

**What do you dislike about Flodesk?**

Personally I'm not experiencing any difficulties with Flodesk as my list isn't super large.  I would like to see A/B testing added at some point down the line.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk allows me to build and maintain an engaged online community and market my offerings to a targeted audience.

  ### 22. Since 2019, Our Clients and Teams Have Always Experienced Fast Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2026

**What do you like best about Flodesk?**

As a digital marketing agency, we've used Flodesk since 2019, and it has been instrumental in our growth. The platform's standout features are its unparalleled ease of use and stunning templates. 

We can create visually captivating email campaigns in a fraction of the time it takes on other platforms with ease of implementation. This is crucial for us as we manage campaigns for a diverse portfolio of clients and need to maintain a high standard of visual branding.

This has increased our open rates between 40% - 60% and click rates between 35% - 50%.

The intuitive drag-and-drop editor allows our teams and clients to design beautiful emails without needing any coding knowledge. The templates are not only aesthetically pleasing but also mobile-responsive, ensuring a seamless experience for subscribers on any device for SEO purposes.

I love how Flodesk is easy to use, easy to integrate apps, especially when you need to segment, automate, and schedule emails and workflows.

The customer support is quick to respond and the frequency of use within the platform is user-friendly for professional use.

**What do you dislike about Flodesk?**

I don't see any issues at all honestly. Being with Flodesk in 2019, it's always been growth and new integrations.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk directly addresses several key challenges for our agency:

1. Efficiency and Time Savings: We can now create and launch email campaigns significantly faster. This allows us to take on more client work and focus on strategy rather than getting bogged down in the technical details of email design.

2. Brand Consistency: The beautiful and consistent templates help us maintain a strong and cohesive brand identity for our clients across all their email communications. This has a direct positive impact on brand recognition and trust.

3. Scalability: The unlimited pricing plan has been a huge financial benefit. It has allowed us to grow our email lists and our clients' lists without facing prohibitive cost increases. This has made email marketing a more profitable service for our agency.

4. Client-Friendly Platform: The simplicity of Flodesk makes it easy for us to collaborate with clients across our websites. They can easily understand the platform and even make minor edits themselves, which streamlines the approval process.

  ### 23. Flodesk Makes Email Design Beautiful, Intuitive, and Motivating

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alyce C. | Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Flodesk?**

I LOVE Flodesk! So many business tools I interact with are, well, fugly. Flodesk makes using their product easy, intuitive, and a wonderful experience because they make it BEAUTIFUL! And they listen to real people who ask for features and add stuff we want, not some garbage that we're not asking for (I'm coming for you, everyone adding dumb AI features!!) I'm so much more motivated to design emails and workflows when they are enjoyable to use and support my brand by being delectable eye candy. This is a company run by woman and IT SHOWS in the best ways possible.

**What do you dislike about Flodesk?**

I wish I could just add like ONE more checkout without having to pay for limitless checkouts.

**What problems is Flodesk solving and how is that benefiting you?**

Email marketing is both highly important and highly daunting. They make it easier to overcome the hurdle of doing the things I need to do because it's simple and works with my brain (and style!). Having a beautiful welcome sequence, hot lead sequence, and integrated checkout makes marketing so much easier. I'm fostering client relationships and getting paid while sleeping, y'all. And I feel confident sending out emails because I can stand behind them, knowing that it shows off my brand how I want to be seen - I'm an artist and that is SO important for me!

  ### 24. Perfect for small creative businesses. Intuitive powerful platform, with real-person tech support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellie B. | Artist, Designer, Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Flodesk?**

I've been using Flodesk since 2019 and loved it since day one! It's super easy to use, very intuitive. The learning curve is so shallow - you'll be able to dive in and start creating newsletters and forms within the day.
While there's so many templates, I love that I can easily design my own, and save them for regular use. For newsletters and sign-up forms.
The analytics pages offer heaps of insight that helps me gain better insights into my newsletters.
The customer support is basically the best I've ever seen from any brand - listening to the community (customers) and offering very real practical help. As well as ongoing training about email marketing.
Basically I could talk and talk about how excellent Flodesk is - for new and established businesses.

**What do you dislike about Flodesk?**

I can't say there's anything really. 
I'm sure there's some features missing that the giant brands offer, but after more than 5 years of using Flodesk, for my two businesses and multiple clients, I've never found it lacking in anything that I actually use or need.
The transparency of their roadmap, and openness to suggestions for new features, is a good place to look if you're curious about anything.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is so easy to use that I don't have to spend ages creating forms, automations or twice-weekly newsletters. It truly makes writing my regular newsletters, checking the stats and seeing what I can do better next time much easier. Less time with the tech stuff, more time with the writing and engaging with my audience.
I love the templates available to offer ideas for how to create certain automations - re-engagement, welcomes, nurture... While I can also save my own templates and even sections inside each newsletter for future sending (no need to re-write the same thing each week).
The integrations available means I don't have to worry about other tech stack. Flodesk connects so easily with my other platforms. Just one less tedious thing I need to do.

  ### 25. The Solution for Small Business Email Needs {at a Price that Won't Eat Up Your Profits}

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2026

**What do you like best about Flodesk?**

Flodesk makes managing an email list for my business incredibly easy.  The platform is very user-friendly and easy to use. I love that I can quickly manage my emails, subscriber lead generation, and automations in one place. So many email service providers feel unnecessarily complicated, but not Flodesk. The Flodesk platform is intuitive and feels like a natural extension of my business. I use Flodesk weekly, if not more often, to communicate with subscribers and market my business. 

In this day and age, email is a must for any business. This feels supportive and empowering at a price point that my small business can afford. And. . . that doesn't mean I have to use the lowest plan or sacrifice quality. Plus, the Flodesk team is always adding new features to make the platform even more amazing than it already is.

I'm so happy that I found Flodesk and made the switch!

**What do you dislike about Flodesk?**

As a solo entrepreneur, it is very important that I work efficiently. There are a couple of features that Flodesk does not yet offer that would help me save time and improve my email marketing. One would be the ability to automatically schedule a resend to unopeners at the time I write and schedule the email. This would allow me to get the most out of my time without having to come back into the platform at a later date to schedule that resend. 

My dislikes are truly small things that would improve overall efficiency, but don't take away from my overall satisfaction with Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk provides me with an easy-to-use and affordable way to market my business. Email marketing is an important part of my business, and I'm glad I can use the Flodesk platform to manage it.

  ### 26. Flodesk wins across the board for ease, integration, and customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allyn M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about Flodesk?**

Flodesk is so user-friendly. They have a variety of gorgeous templates without being overwhelming, and I love how easy it is to customize the templates and reuse branded sections. The analytics make it super quick to see engagement statistics on emails and form & workflow performance. I highly recommend Flodesk to anyone getting started with email marketing because the initial setup is streamlined and the whole platform is robust without being overwhelming. Their recent addition of seamless integration with Canva was a feature I didn't even know I wanted, and I love it! I send email newsletters weekly and I create new forms for online events monthly.

**What do you dislike about Flodesk?**

The only feature I wish Flodesk had was using custom HTML code for a widget I learned about called List Gadget. Please trust your tech-savvy users to utilize custom HTML with intentionality.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes it easy for me to send weekly newsletters that look beautiful and on-brand, and to track engagement activity. This motivates me to stay consistent and invite more people to become loyal readers and customers.

  ### 27. Does the heavy lifting of building an email list from scratch for new business owners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura D. | Founder of Coaching company, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2026

**What do you like best about Flodesk?**

I love the creativity that it allows me and that I can send emails which are customised to my brand, my identity and my business - they standout beyond the black text on white background. I like that I can upload my personal fonts in line with my brand (but would like to be able to use this font wherever text boxes are available), which is not currently the case. The templates are really helpful and building out the workflows, payment pages and automations are very intuitive and logical to build and edit from scratch. It has made building my email newsletter list fun.

**What do you dislike about Flodesk?**

I would like to be able to customise the layout of templates a lot more - especially with images and their placement or resize - there is still quite a bit of rigidity in terms of what is available. Also I often find that the alignment shown on the phone view 'preview' is very different to what I can actually see on my mobile phone when I open the email on there. I would also like to not see any lines or gaps between the colour segments, when I have added individual elements to an email.

**What problems is Flodesk solving and how is that benefiting you?**

I am a relatively new business owner, trying to build my email list and Flodesk has really helped to do the heavy lifting in terms of formatting and streamlining the process. 
I also like that it has integrations like TryInteract and Stripe so I have been able to consolidate a lot of my business into one space and not have multiple outlets for all of the data. The segments are really helpful for this, but even elements like the payment page are really great too. 

In an ideal world, I would LOVE to be able to create a work flow with URL links or built in/ customisable forms that allow me to onboard a client, get them to process the payment and close out the process with an automatic feedback form after the 12 week programme. Even if there were options to send personalised emails with weekly notes/ prompts after the session too.

  ### 28. Flodesk’s Friendly, Fast Support and a Beautifully Simple Interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen W. | Marketing and Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Flodesk?**

Their customer support team and interface! I reached out to Flodesk support once after I made a big mistake in unsubscribing my contacts, and Flodesk (Nick specifically) was able to reassure me and revert my mistake completely. The team is incredibly kind and VERY quick to respond/resolve things. I'm also just a big fan of the Flodesk interface too. Everything is very simplified and easy to use.

**What do you dislike about Flodesk?**

I do wish Flodesk would have slightly more detailed analytics to track, but that is my only "dislike".

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is helping my company send out our monthly newsletters and keep track of who is interacting with which specific parts of our newsletter. We use our newsletter to gauge who is interested in our business' workshops as well, so with the ability to create and monitor segments, Flodesk is helping us in that way too.

  ### 29. The Perfect Platform for Managing Multiple Audiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sigal W. | Realtor, transaction coordinator, manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Flodesk?**

I use Flodesk for two separate businesses, one as a Realtor and one as the owner of a transaction management company, and it supports both seamlessly. The platform is intuitive, easy to use, and integrates well with social media and ManyChat, which makes automation simple and effective.

I rely on it every month for newsletters, birthday emails, and client resources, and it consistently helps me stay organized and on brand.

Their customer service truly stands out. The team is responsive, helpful, and genuinely accommodating whenever I have a question or need support.

**What do you dislike about Flodesk?**

There is a bit of a learning curve at the beginning, especially when setting up workflows and understanding how everything connects. It took me some time to fully implement my systems. I’ve even referred a friend who found the initial setup overwhelming and didn’t feel she had the time to work through it.

Once it’s set up, though, it runs beautifully.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the overwhelm of managing multiple audiences while keeping everything organized and intentional. I can segment past clients, current clients, and agents without duplication, and one person can be in multiple relevant groups. The workflows automate delivery of guides and follow-ups, which saves me time and keeps communication consistent. The clean design and clear analytics help me stay on brand and improve engagement without overcomplicating the process.

  ### 30. User-Friendly Graphics, But Email Delivery Issues

**Rating:** 3.5/5.0 stars

**Reviewed by:** Angie B. | Executive Director, Non-Profit Organization Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Flodesk?**

I like the selection of graphics that Flodesk offers, as it's user-friendly and works well for our small team. The graphics are valuable because we're not constantly having to purchase them from other sources; it's an all-inclusive feature. Our digital strategist can create complex graphics, while someone like me can send out great-looking emails without getting too technical. This broad selection meets our needs and is beneficial, especially when we can't afford to be nickel and dimed for specific graphics. The setup was pretty simple, and Flodesk has applicability for everyone on our team.

**What do you dislike about Flodesk?**

The portion of Flodesk that we really struggle with is how it will bounce users out. We've had numerous challenges with people on our list receiving emails, and they say that they have not unsubscribed, but all of a sudden, one day they get it, the next day, they stop getting our emails. In addition, I have varying levels of trust in the analytics. We have a high open rate and click rate, but the analytics do not align when we match that click rate to our documents that they've clicked on.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk for all our email marketing, and I find it user-friendly with great graphics options. This helps our small team by being inclusive, avoiding extra costs, and catering to various technical abilities.

  ### 31. Incredibly Easy Email Design That Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brooke M. | Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Flodesk?**

Flodesk is incredibly easy to navigate, and designing emails in it feels straightforward. Other systems can be so complicated and difficult to maneuver. I’ve been with Flodesk since the beginning, and I can’t imagine working with another platform.

**What do you dislike about Flodesk?**

I’ll be honest—I really can’t find any downsides to Flodesk. It’s continued to evolve over time, and it even has features I still don’t use, but I genuinely wish I had a reason to put them to use.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk has been a great newsletter platform for me. It’s made it easy to connect with my website and my social media accounts. I learned a long time ago not to rely only on social media and word of mouth, so having a solid email newsletter platform behind me is what has really made a difference in growing my business.

  ### 32. Unlimited Contacts and Easy to Use Workflows Make Flodesk a Joy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katherine L. | Communications Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Flodesk?**

When I got Flodesk, the fact that I could have unlimited contacts was the biggest selling point. After two years of using it, I have learned to love their easy to use platform for so much more: great templates, easy workflows which are now even more comprehensive. Generally speaking, Flodesk has made it easy and affordable to create great content for my audience and drive my business forward, and support my nonprofit clients.

**What do you dislike about Flodesk?**

The only thing I wish Flodesk had was A/B testing of subject lines and messaging.

**What problems is Flodesk solving and how is that benefiting you?**

Easy to organize my different segments to have more targeted messaging to different audiences. I have also been able to automate incredible workflows that keep my audience engaged while I continue to grow the business. The analytics portion is also veru insightful, giving me data that is crucial to improving my communication strategies.

  ### 33. Flodesk: Aesthetic, User-Friendly and Fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ifeoma A. | Freelance Content Strategy Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Flodesk?**

I like Flodesk because it's intuitive and user-friendly, with a UI that's perfect for someone with an aesthetic eye like me. It allows you to drag and drop to touch things, move them around, and gives a lot of starting options. The platform is very organized, looks clean, and is easy to use with no friction. Setting up Flodesk was super easy, everything felt flowy to me, and I could do everything immediately. It integrates nicely with tools I use like Canva and my Google Workspace, which is cool too. Ultimately, Flodesk makes my business run smoothly by quickly creating aesthetic, branded content without sacrificing quality, and it allows me to sell outside of social media while maintaining a polished look.

**What do you dislike about Flodesk?**

I guess maybe just a tiny bit more flexibility with some of the templates. I understand why they can't make it so flexible just yet. But, and also sometimes I have seen how that flexibility on other platforms makes it junky and clunky. So I don't know if this is something I would totally do, but I would be interested in being able to customize the templates a tiny bit more. But I do feel like sometimes that makes it come across a little weird when it emails out to customers. Like, it doesn't look as good. So I don't know. I'm torn.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk lets me create visually appealing and branded content quickly, preserving style and quality while meeting entrepreneurship demands. Other platforms are slower and less aesthetic. It's a fast process that looks nice, allowing business flexibility and creativity.

  ### 34. Flodesk = a game changer!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yohanna L. | Senior Digital Designer, Design, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Flodesk?**

As a creative, I love how Flodesk prioritizes functionality as much as it does aesthetics. For such a long time, it seemed like we could only have one or the other, but not both. Coming across Flodesk when it was starting out made a stark difference in my work. Since then, I've had clients I worked with on a monthly basis switch to Flodesk and they love the fact that they can manage their brand and aren't 100% dependent on me because the user experience is top tier. Also, their customer service is second to none, which is always a plus.

**What do you dislike about Flodesk?**

One of my team members does struggle a bit with the analytics – pulling certain data isn't as easy or always clear.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk bridges the gap between functionality and aesthetics – a creative entrepreneur's dream. Implementing your brand has never been easier, and this is especially helpful to me when showing clients how to translate their branding into additional assets, such as email marketing. Their e-commerce tools, while I haven't used them personally, are always the icing on top when I refer clients with e-commerce businesses.

  ### 35. Effortless Email Marketing with Top-Notch Features and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shannon B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Flodesk?**

I love that Flodesk is so easy to use and has really high-quality features that can do so much. The lead-capture forms, workflows, and templates are all fantastic. They're constantly coming out with new features and always have ample opportunities to join free workshops and Q&A calls so you know not just how to get the most out of the platform itself, but how to get the most out of your email marketing. When I have reached out to support I always receive human support from someone who's attentive and truly wants to help, which means so much to me. Genuinely, the customer care is the absolute best out of all the platforms I use in my business. I love Flodesk and recommend it to all the online service providers I work with, you won't regret it!

**What do you dislike about Flodesk?**

I can say this honestly, nothing. I genuinely think it's THE best email marketing platform out there.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes it easy to nurture my audience, increase sales, and keep my email marketing list organized.

  ### 36. User-Friendly and Aesthetically Superior Email Marketing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Catie R. | Personal Brand Photographer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Flodesk?**

I really like using Flodesk because it's a simple drag and drop as far as designing emails, allowing you to make them as simple or as beautiful as you want. I appreciate that it's aesthetically pleasing and priced really well, which is great for creating anything from a simple weekly email newsletter to launch emails. Flodesk's ease of use is a big plus for me, especially since you can customize it to match your branding. It also has the capability to do a checkout system for digital products straight from your email. The analytics are easy to understand, helping to see who opened the email and allowing recipients to self-segment. It's great to see a product that is usually very technical and making it easy for anyone to send marketing emails. Additionally, setting up Flodesk is really easy with step-by-step instructions, even if you're not super techie. It's designed to grow with your business and gives you all the tools to start creating an email list. That makes me confident in its ability to connect with my customer base.

**What do you dislike about Flodesk?**

Flodesk could probably have a more robust tagging system as well as being able to create more conditional automations based on the tags of a user in the system. I think it's getting closer, but it's not quite as robust as some other email marketing programs. I also wish the analytics were a little more detailed, or that you could drill down deeper.

**What problems is Flodesk solving and how is that benefiting you?**

I have grown my small (yet mighty) email list as a local brand photographer to 900 strong. I use Flodesk to easily create beautiful emails with its simple drag-and-drop feature. It helps grow my email list with effective tools, and its checkout system and analytics add value by simplifying customer transactions and tracking engagement.

  ### 37. Flodesk Is Beautiful, Intuitive, and Fun to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jon D. | Senior Director of Strategic Partnerships, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about Flodesk?**

I have found Flodesk to be incredibly beautiful to use…so clean and user friendly. As a creative, faith-based poet and photographer the layouts are just incredible and it’s actually really fun to use! I couldn’t recommend it any higher and everything is so intuitive and people tell me all the time my newsletter is just “beautiful.”

**What do you dislike about Flodesk?**

I don’t really have anything to add here.

**What problems is Flodesk solving and how is that benefiting you?**

It is helping me share my praise poetry and photography in a way that makes the user experience capture what I want, which is beauty and space and design. It’s also actually really fun to use versus other software I’ve seen before is like a chore and I want to get out of it as soon as I login :). The interface alone is just so clean and simple.

  ### 38. Flodesk Makes Consistent, On-Brand Email Marketing Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Flodesk?**

What I like best about Flodesk is how easy it makes it to actually use email marketing consistently. The platform is incredibly intuitive and design-forward, so I can create beautiful, on-brand emails quickly without getting stuck in tech or formatting.

It strikes a really good balance between simplicity and functionality — the workflows, forms, and segmentation are straightforward but effective, which makes it easy to build systems that I (and my clients) will actually maintain. That usability is what sets it apart.

**What do you dislike about Flodesk?**

What I dislike about Flodesk is that it can feel a bit limited when you need more advanced functionality. The automation and segmentation are great for most use cases, but they’re not as robust as some higher-level platforms if you’re trying to build very complex funnels or deeply customized customer journeys.

I also wish the analytics were a bit more detailed, especially when it comes to tracking performance over time or tying email efforts more directly to conversions. That said, for most small businesses, the simplicity is actually a benefit — it just depends on how advanced you need your systems to be.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk solves the biggest problem I see with email marketing: inconsistency due to overwhelm. Most platforms feel overly technical or time-consuming, which leads to people not using them at all.

For me, and for my clients, Flodesk removes that barrier. It makes it easy to create beautiful, on-brand emails quickly, set up simple workflows, and actually maintain a consistent presence in people’s inboxes. That consistency has been the biggest benefit — it allows us to stay connected to our audience, nurture relationships, and drive engagement without it feeling like a heavy lift.

It’s also been a huge win from a client perspective. When I hand off a Flodesk setup, clients actually continue using it, which isn’t always the case with more complex platforms. That alone makes it incredibly valuable.

  ### 39. Intuitive and Stunning Email Marketing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karley P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

I love that Flodesk is so user-friendly and really easy to use, even if you aren't into tech. They're always adding new features and integrations, like connecting to platforms such as Canva and Squarespace or adding advanced workflow options. I can tell the Flodesk team truly cares about their community, and they're always listening to see which features would support small business owners best. Flodesk's native integrations have completely eliminated the need for me to use a third-party automation tool to connect other platforms to my email list. The initial setup was very intuitive, and importing my old email list and setting everything up was a quick process.

**What do you dislike about Flodesk?**

I love some of the native Flodesk layout blocks, but they're not super customizable in terms of sizing and spacing. However, this isn't a huge issue now that Canva is a direct integration.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk segments my audience, sets up email workflows, collects addresses, and helps me contact my community. Its native integrations save me from using third-party tools and the workflows personalize the subscriber's experience.

  ### 40. Easy, Beautiful, and Game-Changing Email Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kellie Carollo B. | CEO & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Flodesk?**

I really like using Flodesk because it is incredibly easy to use and set up. I also find it very customizable with all of their templates. They make it so easy to create beautiful emails that people actually want to read. They offer a ton of templates in their library based on what I'm trying to do, like launches, countdowns, and reminders, which makes integrating different pieces of content really easy. I appreciate that it allows us to take payment with their checkout services, making it an all-in-one solution. It's user-friendly enough for beginners, beautiful, and gives the impression that I've done more work than I actually have. The accessibility is a standout feature for me, making it easy for anyone to use even without experience in writing emails.

**What do you dislike about Flodesk?**

I feel like the checkout options can be a bit clunky sometimes.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is super easy to use, set up, and customize. It helps create beautiful emails, integrate content seamlessly, and even take payments, acting as an all-in-one solution for newsletters, sales, and more.

  ### 41. Flodesk is effortlessly intuitive to use with beautiful aesthetics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alli C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2026

**What do you like best about Flodesk?**

I use Flodesk for newsletters and checkout pages. With Flodesk, I can create checkouts that automatically add clients to workflows for events and groups, which means I don't have to manage adding individual emails for updates and event details. I love the intuitive and seamless newsletter and checkout pages formatting. It's very easy to use while also having an aesthetic beauty that represents my business, which I love. It's easy to put together a readable and aesthetically beautiful email for my newsletter subscribers. I can easily add buttons, images, and links to upcoming events. The initial setup of Flodesk was very easy, and I always recommend Flodesk to others.

**What do you dislike about Flodesk?**

I wish Flodesk checkouts had the options of sliding scale pricing.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk streamlines my process by automatically adding clients to workflows, eliminating manual email management. It makes it easy to craft beautiful, readable newsletters with buttons, images, and links, aligning with my business aesthetic.

  ### 42. Beautifully Designed Emails, Seamless Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Becky P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2026

**What do you like best about Flodesk?**

I love using Flodesk for my small business as it helps in communicating with my customers effectively. The email templates make it easy for me to design beautiful emails without the hassle, and I find it simple to include images and links. I appreciate how Flodesk segments my audience based on their interactions with links, which is helpful for targeted communication. The standout feature for me is the beautiful design of the emails and the ease of setting up workflows, along with automation. These workflows allow me to capture leads and nurture my audience with a sequence of welcome emails. I love the automation aspect as it enables me to schedule several emails at once, freeing up my time for other tasks. Moreover, I find its integration with other apps seamless, enhancing my workflow across different platforms. The overall look and feel of Flodesk remind me of an Apple product, which is appealing and user-friendly. The initial setup was very easy, which was a great relief. Collaborating with my Shopify store and Zapier is smooth, making it an even more valuable tool for my business.

**What do you dislike about Flodesk?**

I wish that I could set the email delivery to be in the customer's local time zone. I wish there were more templates for ecommerce businesses

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk to communicate with my customers using email templates that save me time designing. The automation allows me to schedule emails, freeing up time for other tasks. I love its integration with apps and how it segments my audience for targeted communication.

  ### 43. Beautiful Newsletter Aesthetics That Shine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria C. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about Flodesk?**

My favourite aspect of Flodesk is the aesthetics .  I LOVE putting beautiful photos in my newsletters and still having them look very professional.  I also love how intuitive it is to use and how easy the workflows are to setup.  Any time I have had things that come up that required support they were easy to get in touch with and were able to help resolve my issue quickly.

**What do you dislike about Flodesk?**

My biggest challenges using Flodesk was around the checkout.  It did not work well in regards to me charging in US funds and going to a CDN domicile bank.

**What problems is Flodesk solving and how is that benefiting you?**

The biggest advantage of using Flodesk in my business is the workflows.  These make delivering and building trust with my customers very easy.

  ### 44. Effortless Branding with Some Hiccups

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jessica L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2026

**What do you like best about Flodesk?**

I use Flodesk for newsletters, website forms, and automated email flows. I find it excellent for sending emails to a large list of subscribers and members, which is significant for us as a startup. I appreciate how easy it is to add branding and replicate templates and email flows, making the design look clean with minimal adjustments needed. I like the simplicity of Flodesk, and the fact that the initial setup was very easy for my team.

**What do you dislike about Flodesk?**

1. Flodesk's analytics are lacking, especially with insights on demographics. 2. There are design limitations with some blocks and templates. 3. I've encountered bugs where content doesn't autosave, causing me to have to re-write emails.

**What problems is Flodesk solving and how is that benefiting you?**

I use Flodesk to send emails to a large list of subscribers, customize them to stay on brand, and it's relatively cheap for our startup.

  ### 45. Simply unmatched in ease of use, fun, and effortless email engagement with stellar support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob B. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about Flodesk?**

I find Flodesk to be my go-to tool for staying in touch with customers and prospects. The web interface is so easy to use and fun to work with, making it super streamlined and simple. I love that it's easy to work with and the onboarding process is really simple and straightforward. Flodesk offers a bunch of great webinars and support. The community and support team are seriously the best in the business, offering optional fun and friendly getting started webinars every few weeks. I appreciate the ownership of my contacts and being able to ensure everyone sees the emails I intend to send, without being restricted by traditional social media platforms.

**What do you dislike about Flodesk?**

I would love to explore the possibility of incorporating quizzes and automatic segmenting of my user base instead of a third-party integration.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk is my go-to for staying in touch with customers and prospects, giving me ownership of my contacts and bypassing traditional social platforms.

  ### 46. Seamless Setup and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about Flodesk?**

I really like how Flodesk blends flow with work, which is my goal now. The customer service team was thorough and actually solved my problem, which saved me time and energy.  I appreciate the wealth of resources available, like FAQs and webinars, and when those aren't enough, it's great to have a real human to answer questions. The initial setup was easier than most, which made transitioning to Flodesk smooth.

**What do you dislike about Flodesk?**

I am still figuring a lot of things out as a new business but I appreciate that there are FAQs and webinars and lots of resources available. I would love if it had a course hub for running my course out of or didn't need Stripe, but those are not really realistic wants.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk provides thorough customer service that solves issues, helps blend workflow seamlessly, and offers resources and real human support as I navigate business challenges.

  ### 47. Effortless Workflows, Beautiful Templates, and Amazing Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole M. | Director of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about Flodesk?**

The ease with which you can use the platform, the ability to create workflows and have so much happening in the background without the constant need of monitoring, the beautiful templates readily available to always create professional materials, and the support we have received thus far has been amazing, efficient and attentive.

**What do you dislike about Flodesk?**

At this time there is nothing I dislike about Flodesk.

**What problems is Flodesk solving and how is that benefiting you?**

The ability to move our audience around through workflows to meet their needs, with the ease of a click of a button has been amazing! And syncing them with our CRM is helping our team to focus on what they need to accomplish without having to manually touch every person and decide what to do with them.

  ### 48. Effortless Email Marketing with Flodesk

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sofia B. | SEO Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 27, 2026

**What do you like best about Flodesk?**

I love how intuitive and easy to use Flodesk is. I love that I can just go in and create an email and customize all the settings quickly, and it's really easy to explore. Even as a first-time user, somebody could jump into Flodesk and find it really easy to use. I've built a service offering around setting up clients' Flodesk accounts for them, and the handoff to my client is made much easier because of Flodesk's simplicity! (I don't have to explain the platform in a ton of detail because of its intuitiveness.) One of the aspects I love the most is the ability to add subscribers to a specific segment when they click a button or a link in an email, which makes organizing my list really easy. I also love Flodesk Checkouts! It makes creating a landing page very simple, and it hooks up perfectly with my Stripe account, so that makes a lot of the backend stuff really easy.

**What do you dislike about Flodesk?**

I would love for Flodesk to implement AB testing. Right now, they don't offer AB testing, but I would love to have that feature and experiment with it specifically in workflows.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk makes designing emails seamless with built-in templates, eliminating custom coding. I love its intuitive interface, ease of use, customizing capabilities, and features like auto-segmenting subscribers and integrated checkouts with Stripe.

  ### 49. Effortless Email Branding with Powerful Automations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sheena G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Flodesk?**

I really like the design of Flodesk. My emails actually look like my brand without having to hire anyone or spend a lot of time on them, and that alone keeps me coming back. I work with real estate agents on their business systems, so I appreciate tools that are both beautiful and easy to customize. Functionality and easy of use makes it simple for real estate agents to stay consistent with their branding. The automations are straightforward enough that I set them up myself without needing any help, and they've been a game changer for delivering lead magnets and nurturing new subscribers. The initial setup was super easy, very straightforward, and it's just super intuitive and easy to use and navigate.

**What do you dislike about Flodesk?**

I don't have any issues.

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk simplifies automating sequences for new subscribers and delivering lead magnets, saving me time on formatting emails and handling settings. Its templates and automations maintain my brand's consistency and run smoothly in the background, letting me focus on other business areas.

  ### 50. Intuitive, Time-Saving, and Beautifully Branded Emails with Flodesk

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hailey F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about Flodesk?**

I love everything about Flodesk to be honest, especially using the automations and how simple it looks when you log in. The dashboard is so intuitive, which is super important for me as a brand and web designer. I really appreciate how Flodesk makes it simple to keep everything branded for myself and my clients without having to design elsewhere. The automations save me time and make it easy to have workflows, like having steps when somebody subscribes, and really connect with my audience. Setting up Flodesk when you first log in is one of my favorite things about it; it's so easy and has all the tools you need without being overwhelming. I love that you can set up your brand kit with colors and custom fonts, as well as social media links, simplifying the email creation process. The templates provided are fantastic – very on-brand and easy to use without needing to be a designer. Flodesk also integrates with a number of tools, which is great.

**What do you dislike about Flodesk?**

I can’t think of anything!

**What problems is Flodesk solving and how is that benefiting you?**

Flodesk helps me connect with my audience, build my email list, and ensure emails are branded for myself and clients. The automations save time with workflows for new subscribers, and setting up is easy with intuitive tools and templates. It's fantastic for maintaining brand consistency without needing a designer.


## Flodesk Discussions
  - [Is MailChimp or Flodesk better?](https://www.g2.com/discussions/is-mailchimp-or-flodesk-better) - 1 comment

- [View Flodesk pricing details and edition comparison](https://www.g2.com/products/flodesk/reviews?qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-05-14+08%3A45%3A29+-0500&secure%5Bsession_id%5D=a4f8cbb5-b8fb-451b-ac5b-2d755ff7fbcf&secure%5Btoken%5D=ad7041b6baadbf0380b682fc91610e28fc6914c7f6a18e24e5a1e45bcaac7330&format=llm_user)
## Flodesk Integrations
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ClickUp](https://www.g2.com/products/clickup/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews)
  - [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HoneyBook](https://www.g2.com/products/honeybook/reviews)
  - [Hostfully](https://www.g2.com/products/hostfully/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Interact](https://www.g2.com/products/the-quiz-collective-interact/reviews)
  - [Kartra](https://www.g2.com/products/kartra/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Linktree](https://www.g2.com/products/linktree/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Manychat](https://www.g2.com/products/manychat/reviews)
  - [Practice Better](https://www.g2.com/products/practice-better/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Square Payments](https://www.g2.com/products/square-payments/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Squarespace Domains](https://www.g2.com/products/squarespace-domains/reviews)
  - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews)
  - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews)
  - [Substack](https://www.g2.com/products/substack/reviews)
  - [ThriveCart](https://www.g2.com/products/thrivecart/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zenler](https://www.g2.com/products/zenler/reviews)

## Flodesk Features
**Email Marketing**
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Multi-user Account
- Surveys

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Agentic AI - E-Commerce Tools**
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Edit**
- Pre-Made
- Build
- HTML

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Generative AI**
- AI Text Generation

**Reporting & Analytics**
- A/B Testing
- Basic Reporting

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Email Marketing**
- Autonomous Task Execution
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Cross-system Integration

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- CRM Integration
- Social Media Integration
- E-Commerce Integration

## Top Flodesk Alternatives
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