Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc..
We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.
With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises. We have 500+ product integrations today across CRM, Mobile analytics, Web re- targeting, Voice / Customer care, cloud telephony, CMS, Ad networks, programmatic ad tools, Social etc.
As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge.
Our Deep learning and Artificial Intelligence capabilities provide the marketers with an edge in terms of being able to ingest data from unstructured data sources, to being able to leverage platform level predictive recommendations spanning ideal channel, type of content, and time of nudge. Our Machine Learning based auto segmentation feature also enables creation of system defined dynamic segment recommendations, that the marketer can leverage to drive greater campaign conversations, across all channels.
One important thing about FirstHive is that we are only about opt-in First part data for enterprises. Every enterprises data set is exclusive and unique to that enterprise. We are GDPR and CCPA compliant and help enterprises in their journey to manage their customer data in compliance with the emerging privacy regulations, and sits at the heart of an enterprise’s digital transformation journey.
Awards & Recognition:
* Accenture Fintech Lab, Asia Pacific, 2019
* Singapore Tourism Board Accelerator, 2019
* Nasscom CoE DSAI (Data Science & Artificial Intelligence Center of Excellence)
* Fintegrate F50 (2019)
* YourStory TechSparks TECH30 (2018)
* ‘League of 10’ Emerge 50 awards at Nasscom Product Conclave (2017)
* ‘Best use of technology in a loyalty program’ at 11th Customer Loyalty Summit
* ‘Best use of technology in a loyalty program’ at 12th Customer Loyalty Summit
* ‘Best customer engagement in Auto sector’ at 12th Customer Loyalty Summit
* Champions of the Champions - Loyalty Program of the Year at 13th Loyalty Summit
* Best Influencer Marketing Platform at 13th Loyalty Summit
* ‘Best use of Gamification’ at 8th Customer Loyalty Summit
* Microsoft Accelerator, 2017
* Reliance Jio GenNext Accelerator, 2018
* NetApp Accelerator, 2019
* Unbound 50, Singapore, 2018
* Top 8 Best Data and AI Products in APAC, 2018
* Best CDP in India, Martech Awards 2019
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Overview by
Vishal Sukheja
