G2

Sam T.

Director and Founder

Small-Business (50 or fewer emp.)

5/12/2026

"Sharp and simple - Firmable: where Australian prospecting gets serious."

5/5

What do you like best about Firmable?

Australian data quality is where Firmable really separates itself. We evaluated several platforms before landing here, and for domestic prospecting the difference in contact accuracy isn’t subtle. This data feels built for the Australian market, not adapted for it.

Search and filtering get you to the right contacts inside the right organisations quickly. There’s no need to start broad and cut down; you can go straight to the target.

The UI is clean and stays out of your way. You open it and get to work.

The HubSpot integration is seamless. Contacts move into our CRM without friction - no manual entry, no clean-up, and no lost momentum.

Performance is consistent: fast and reliable at volume. You notice quickly when a tool isn’t.

Pricing is another area where Firmable makes the decision easy. It’s exceptional value for the Australian market. You’re not paying a global enterprise price for a tool that treats ANZ as an afterthought.

Support and onboarding are genuinely outstanding. They’re responsive, engaged, and invested in your outcomes - actual people, not a ticket queue.

The AI layer moves Firmable from a contact database to a prospecting engine. Intent signals, company context, and a better sense of when it’s the right time to reach out mean less manual effort and better decisions.

The 14-day free trial removes every excuse not to test it. Full access, a real workflow, and no commitment. If you want to move fast and get the info you need before locking in a decision, other platforms won’t give you that. Firmable does. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Genuinely, there’s nothing significant to flag at this stage. Any minor gaps I’ve come across have been outweighed by the overall experience. Even more so, the team has been exceptional at ironing things out and explaining anything where I’ve had questions or small pain points. More often than not, it’s been user error on my side rather than anything platform-related. Review collected by and hosted on G2.com.

What problems is Firmable solving and how is that benefiting you?

Prospecting in the Australian market without reliable local data is a real time tax. You end up spending hours verifying contacts that should already be accurate, chasing leads that have moved on, and building lists that start eroding before you even get to use them. Firmable removes that burden entirely.

For us, the core challenge was scaling outreach without sacrificing quality. We needed to run targeted campaigns across government agencies, local councils, and private-sector organisations at the same time, with contact data accurate enough that we could trust it on first use. Firmable delivers on that.

The benefit compounds quickly. When the data quality is high and the workflow from search to CRM is genuinely frictionless, the balance of your team’s time shifts dramatically toward actual selling instead of list maintenance. That shift is where the ROI really lives.

It’s also changed how we think about segmentation. With the intelligence layer, we’re not just finding contacts—we’re finding the right contacts at the right moment. Outreach becomes more relevant, response rates reflect that, and pipeline quality improves upstream before a single conversation even starts.

For any organisation doing B2B prospecting in Australia, Firmable solves the problem the global platforms never quite could: local data, built locally, backed by a team that actually supports you. Review collected by and hosted on G2.com.