--- title: Feefo Reviews meta_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 139 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 139 scale: '5' date_modified: '2026-07-03' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Feefo Reviews **Vendor:** Feefo **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 4.6/5.0 **Total Reviews:** 139 ## About Feefo Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  ## Feefo Pros & Cons **What users like:** - Users commend the **responsive and thorough customer support** from Feefo, enhancing their experience and satisfaction significantly. (59 reviews) - Users find Feefo to be **incredibly easy to use** , streamlining feedback collection and enhancing the overall experience. (49 reviews) - Users commend the **helpful staff** at Feefo, who provide proactive support and facilitate smooth navigation of the platform. (41 reviews) - Users appreciate the **easy-to-use platform** of Feefo, which simplifies gathering and managing customer feedback effectively. (32 reviews) - Users commend the **helpfulness of the Feefo team** , appreciating their proactive support and attentive service. (25 reviews) - Intuitive (23 reviews) - Users value Feefo for its **proactive support and insightful reporting** , significantly enhancing customer experience and business growth. (23 reviews) - User Interface (22 reviews) - Easy Setup (21 reviews) - Customer Feedback (20 reviews) **What users dislike:** - Users find the **missing features** in Feefo, such as limited analytics and branding options, hinder their experience. (9 reviews) - Users find **poor reporting** features complicated, needing more customization and quicker access to essential data. (8 reviews) - Users feel the **improvement is needed** in AI functionality and support, leading to a less efficient experience. (7 reviews) - Users desire **more customization options** for forms, analytics, and branding, seeking greater flexibility in their experience. (6 reviews) - Users find the **report complexity** of Feefo limiting, despite improvements, affecting the ease of managing reviews. (6 reviews) - Users experience **delays** in implementation and support resolution, impacting overall satisfaction with Feefo's services. (5 reviews) - Users find **difficult reporting** issues due to complex brand hierarchies, affecting navigation and overall engagement. (5 reviews) - Feature Deficiency (5 reviews) - Inefficiency (5 reviews) - Users find the **limited features** of Feefo restrict their experience, lacking customization and trial options for new functionalities. (5 reviews) ## Feefo Reviews ### 1. Trusted, user-friendly review platform that supports business growth **Rating:** 5.0/5.0 stars **Reviewed by:** Tamsin D. | Founder | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Feefo?** Feefo only takes reviews from verified customers which offers greater trust to those seeking to read reviews before purchasing. We've also found that, because of the way they collect reviews, we're better able to get product specific reviews vs other options. Our account managers provided excellent onboarding and continue to respond promptly and helpfully to all queries and challenges that we encounter. The interface is easy to use and the reporting, especially the AI summaries of key themes, are user-friendly. **What do you dislike about Feefo?** We haven't found anything that we dislike about Feefo. **What problems is Feefo solving and how is that benefiting you?** The two problems that we wanted to solve when we switched to Feefo from Trustpilot were: 1. Generating reviews at a product level. With Feefo's approach, we have had significantly more success at attributing reviews to specific products which helps both on our website and on Google search. 2. Widgets that actually work. With Trustpilot, we had significant issues with the widgets such that we actually switched them off. We've found Feefo's widgets much more user-friendly and easy to install ### 2. Continue excellent experience with a long-time trusted platform partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Head of Digital Products, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know that the responses you are getting are genuine and trustworthy. The platform continues to improve (the recent brand refresh and updated widgets have been a great introduction), and that has helped improve the performance of the reviews on our website as more customers are interacting with the widgets to support their buying decisions. They continue to innovate and are always open to conversations around new integrations we are interested in. The technical support is great, and there has been a noticeable improvement in the customer success team in the last couple of years. We work with James Hanson, who has been fantastic in understanding our brand and challenges, and is always proactive in suggesting new ways we can improve our performance. They are well priced in the market and keen to work with you to get the most out of the platform **What do you dislike about Feefo?** It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. **What problems is Feefo solving and how is that benefiting you?** Feefo service reviews are a key KPI for our business on how we are performing at all touchpoints of the customer journey. Getting honest feedback from our customers about the products we sell helps other customers make the right choice when they are looking to buy. It gives us market insights that help us manage relationships with suppliers by sharing positive and negative feedback. Because we provide the list of customers who will receive the survey, we can quickly identify and address any issues that need attention, which forms a large part of our overall review strategy at our business. The constant stream of new feedback supports our SEO performance and the platform generates UGC that we can use throughout our marketing activity. **Official Response from Steven Powell:** > Hi there, Thank you so much for this brilliant and detailed feedback! We are absolutely thrilled to hear that you're so happy with the platform. It's fantastic that you're seeing genuine value from our verified review model, our support team, and our pricing. We're also delighted that you've noticed the benefits of our recent brand refresh and updated widget designs. It's wonderful to know that Feefo is helping you gain market insights, manage supplier relationships, and improve your SEO performance. We truly value hearing about the positive impact our platform has on your business! We also appreciate you raising the points about reporting and customisation. Your feedback is invaluable as we continuously work to enhance our platform to better serve our clients. We're committed to having that open dialogue and building a product that helps you achieve your goals. The Feefo Team ### 3. Customer Insight You Can Trust **Rating:** 5.0/5.0 stars **Reviewed by:** Rusty P. | Customer Services Division Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Feefo?** One of the greatest benefits of Feefo's verified review platform is the confidence it gives us that the feedback we receive comes from genuine customers who have travelled with us. That authenticity provides meaningful insight into the experiences our customers have throughout their journey, allowing us to celebrate where we consistently deliver outstanding service while also identifying opportunities to improve. The platform enables us to listen to our customers at scale. Whether the feedback relates to our sales consultants, booking process, customer service, resort partners or golf courses, every review provides valuable intelligence that helps us refine our products, improve processes and enhance the overall customer experience. Importantly, it also allows us to recognise and celebrate colleagues who consistently go above and beyond for our customers. **What do you dislike about Feefo?** It would be beneficial to send survey invitations more easily following service interactions, or in the moment of the experience. **What problems is Feefo solving and how is that benefiting you?** Identifying areas of improvement **Official Response from Bobby Thorpe:** > Hi Rusty, Thank you for your feedback! We're delighted to hear that Feefo has been beneficial for your business, allowing you to collect meaningful sentiment from genuine customers. It's also fantastic to know that you find our reporting features beneficial in relaying the results throughout your business. Thank you for choosing Feefo as your feedback platform, and please don't hesitate to reach out if you have any further suggestions or questions. Best regards, The Feefo Team ### 4. Our Feefo Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Feefo?** Feefo has worked well for us because only verified customers are able to submit a review. This gives Feefo an authenticity to the submitted reviews that their main competitors lack. We are able to setup up multiple campaigns for both the booking process and the client holiday experience which gives two opportunities for a review to be returned. From a marketing perspective the system gives us all the tools we need to communicate our Feefo score on our website and supporting media. We have achieved Platinum status with Feefo which is a fair reflection of how our customers feel about us, and again this is because all of our reviewers must have travelled with us and experienced our full service. The Feefo helpdesk system is very prompt, we have an account manager who we have regular meetings so the support is excellent and always there when you need it. We have been a Feefo customer for many years now and it has been a great success. **What do you dislike about Feefo?** Sometimes I find the front end interface a little confusing and limiting. For example you are restricted on the content of the review requests that your send out but in fairness this to keep the integrity of the system. **What problems is Feefo solving and how is that benefiting you?** It gives prospective customers the opportunity to read real reviews from our customers. There is nothing like reading real experiences from customers to give the client the reassurance that we are a high quality travel company. **Official Response from Bobby Thorpe:** > Hi there, Thank you for sharing your experience with Feefo. We're delighted to hear that you value the authenticity of reviews from verified customers, just like we do. We're pleased to hear that our platform has effectively supported your needs, especially with multiple campaigns and comprehensive support. Regarding the limitations on review requests, we do offer custom questions, which can be added to product and service reviews, as well as custom templates, that allow you to add a custom form to enhance your feedback collection process. Simply reach out to your Customer Success Manager, and we'll work together to find a solution that meets your specific requirements. If you have any further suggestions or needs, please don't hesitate to get in touch. We're here to support you every step of the way. Thanks again for choosing Feefo and for your continued custom over the years. Best regards, The Feefo Team ### 5. Super Organised, Transparent Service for Tracking Metrics and Customer Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Feefo?** As a provider, Feefo are super organised and communicative, if we have any issues they are quick to be transparent about their investigation and the limitations and possibilities of the outcome. I have 100% confidence in the services we use from Feefo and actively promote them to my peers as an excellent resource for tracking metrics and customer experience. **What do you dislike about Feefo?** A lot of features are behind pay walls and they are individual bolt-ons, this can be frustrating at times from a business perspective. **What problems is Feefo solving and how is that benefiting you?** Tracking of our customer base's experience. We haven't before had all our data in one collection tool, so now we can analyse data across our Venues, our customer types, our booking journey's etc and see how those different paths have different experiences. ### 6. Fantastic Insights from Genuine Customer Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel B. | Head of Customer Service, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Feefo?** Feefo provides fantastic insight into genuine customer reviews. **What do you dislike about Feefo?** There aren’t many things I dislike about Feefo. Ideally, I’d like more ability to forecast our results and better understand what we can do proactively to improve. **What problems is Feefo solving and how is that benefiting you?** Feefo has given us greater insight into how our customers feel about our service and product, and it has helped us keep our work focused on continuous improvement. It has also provided deeper insight into our telephony service and helped us grow our NPS significantly - improving from 59 to 70. ### 7. Trusted Reviews from Real People, Not Bots **Rating:** 3.5/5.0 stars **Reviewed by:** Lorin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Feefo?** I like that Feefo helps us collect customer reviews in a trustworthy way. I know our reviews are verified and they're from real people. I like the fact that it's recognized as a brand that is all about trust, so when you see a Feefo review, you know there's a human behind it and not a bot. **What do you dislike about Feefo?** It's mostly to do with our integration with Feefo been done a long time ago.","On our side, sometimes we don't know how things work. **What problems is Feefo solving and how is that benefiting you?** It helps us collect customer reviews in a trustworthy way, so we know our reviews are verified and from real people. When you see a Feefo review, you know there's a human behind it and not a bot. ### 8. A Trusted, Transparent Review Platform with Proactive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Will G. | Director of Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Feefo?** We’ve worked with Feefo for a number of years at Paleo Ridge, and they’ve been a consistently valuable partner throughout that time. In an industry where trust is everything, having a reliable and transparent review platform has been essential for us. Feefo has helped us not only showcase genuine customer feedback, but also better understand our customers and continuously improve the experience we offer. What really sets them apart, though, is the people. Fraser, in particular, has been excellent to work with. He’s always approachable, proactive, and genuinely invested in helping us get the most out of the platform. Whether we’ve needed to adapt our approach, implement changes, or simply sense-check ideas, he’s been there with practical support and clear guidance. Importantly, Feefo have never felt like a ‘set and forget’ supplier. As our business has evolved, they’ve worked with us to ensure the platform evolves with us — which is exactly what you want from a long-term partner. I’d highly recommend Feefo to any business looking to build trust, gain meaningful customer insight, and work with a team that genuinely cares about your success. **What do you dislike about Feefo?** Nothing significant. Like any platform, there are occasional areas that could be refined - but these are very specific and now widespread, but overall the experience has been very positive. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us capture genuine, verified customer feedback at scale. That gives us both social proof to build trust with new customers, and actionable insight to improve our products, service, and overall customer experience. ### 9. Effortless Automation and Outstanding Reliability **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle C. | Group Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Feefo?** Feefo is a very autonomous piece of software. Once it is implemented and data uploads are automated, there is very little input required (besides responding to reviews). The system is easy to use, doesn't change its user interface often and is a reliable piece of equipment. We send at least 100 emails a day, and the system has never had an issue keeping up with us. Content to email campaigns or individual campaigns are easily updated and if you get stuck (which is rare) customer support or your account manager respond extremely quickly with a simple solution. NPS scores are easily calculated, with easy to understand analytics and dashboards. Would highly recommend! **What do you dislike about Feefo?** I do not feel like there is anything specific I would like to highlight here. If there has ever been an issue, it has been raised and resolved immediately. If nothing is available, you know that the feedback has gone to the development team for consideration. That said, things rarely go wrong! **What problems is Feefo solving and how is that benefiting you?** Managing our customer feedback is essential to ensure that as a business we are doing things right. This easily managers all feedback and follows up customers in a personal manner per purchase. A system we can just implement and leave to take care of this for us. ### 10. Feefo: Easy Implementation, Seamless Integration, and Truly Hands-On Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Feefo?** The ease of implementation combined with the ongoing support. Most platforms sign you up and then disappear, but Feefo feels genuinely partnered. Our account manager David Darby has been consistently hands-on in the 4 years since we launched on the platform - with regular check-ins and practical guidance that’s helped us embed reviews properly across the business rather than treating it as a bolt-on. From a systems point of view, Feefo integrates cleanly into our customer journey and operational workflows, giving us structured feedback at scale without adding admin. It’s simple to deploy, easy for customers to use, and powerful once the data starts flowing. **What do you dislike about Feefo?** Honestly, there’s nothing standout negative. Like any platform, there are always areas you’d refine over time, but nothing that’s materially impacted our experience or adoption. Compared to many tools in this space, Feefo has been refreshingly straightforward to roll out and maintain. If anything, the biggest challenge is internal rather than platform-led - making sure teams consistently act on feedback, which is more about change management than the software itself. **What problems is Feefo solving and how is that benefiting you?** Feefo gives us a single, trusted source of truth for customer experience across stores, products, delivery and aftercare. It brings every customer touchpoint into focus and makes performance visible, both internally and externally. Operationally, it’s helped us identify service gaps faster, reinforce best practice across teams, and turn real customer feedback into tangible improvements. Commercially, it’s strengthened trust with prospective customers by showing genuine, verified experiences, which directly supports conversion and brand credibility. Most importantly, it closes the loop between operations and customers - turning feedback into action, and action into better reviews. That feedback loop is where the real value sits. ## Feefo Discussions - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment - [View Feefo pricing details and edition comparison](https://www.g2.com/products/feefo/reviews/feefo-review-11510583?section=pricing&secure%5Bexpires_at%5D=2026-07-04+09%3A49%3A30+-0500&secure%5Bsession_id%5D=c894e275-44b1-48cc-97bd-60d8e1715cee&secure%5Btoken%5D=02be6eef91fc23ac47be19171fbb951efc6f4cabbfaa7ade2897029c37263a98&format=llm_user) ## Feefo Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) - [Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Shopping, Bing, Facebook Data Feed Service](https://www.g2.com/products/google-shopping-bing-facebook-data-feed-service/reviews) - [Idukki](https://www.g2.com/products/idukki/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Pathway Group](https://www.g2.com/products/pathway-group/reviews) - [Remarkable Commerce](https://www.g2.com/products/remarkable-commerce/reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) - [SellerDeck](https://www.g2.com/products/sellerdeck/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Upzelo](https://www.g2.com/products/upzelo/reviews) - [Visualsoft](https://www.g2.com/products/visualsoft/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yocuda](https://www.g2.com/products/yocuda/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Feefo Features **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Collection** - Authentification - Review Forms - Personalization - Engagement - Community Q&A **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring **Use Cases** - E-commerce - Retail - Customer Service **Generative AI** - AI Text Generation **Administration** - Incentives - Syndication - Insights - Content - Sampling **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Feefo Alternatives - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (643 reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)