Feedoptimise's platform is incredibly easy to use and offers high levels of customisation prior to your product feed being sent through to Google Merchant Center. The platform is incredibly fast and it's obvious that a lot of thought/time has been put into how it runs.

It's easy to integrate with your website by using Feedoptimise's own WordPress plugin, or if you prefer to use your own custom feeds they're happy to accomodate.

Support from the Feedoptimise team is incredible, with responses more than often received back within 30 minutes or less. Review collected by and hosted on G2.com.

The only thing that might be useful would be to perhaps have some logs displayed on the customer's website itself, when using the Feedoptimise plugin (it's currently more just like a connector plugin that enables the syncing of products been the website & Feedoptimise).

Just something that displays whether your products were successfuly imported into Feedoptimise each time it runs (maybe a 30-day log, to avoid excessive logs, but still keep it informative to the user), rather than needing to access the Feedoptimise platform itself. Review collected by and hosted on G2.com.