
The answer is easy: ease of use. It gives us the reporting and visibility we need to quickly see what’s working, optimize for performance, and make decisions without overcomplicating the process. Anyone from a junior account manager to the C-level can log in and understand what’s going on right away, without needing a tutorial. Review collected by and hosted on G2.com.
As a publisher, we like the concept of Everflow Pay, but we’ve run into several issues around payment collection, even though some of those problems may be on the advertiser side rather than Everflow’s. The biggest concern is what happens when an advertiser closes their account: we lose visibility into our payment and invoice history. By contrast, platforms like CJ and Impact keep that information accessible even after an advertiser has offboarded. Review collected by and hosted on G2.com.