I have access to unique and powerful data such as conversion which I can leverage to our advantage, by building specific business cases for our brands, that otherwise may not be possible. Our communication with the retailer is pointed and concise as we use standardised objective and performance metrics to measure success, so both supplier and retailer understand and integrate the same language. Review collected by and hosted on G2.com.

There are some filters and detail within the tool that would be extremely useful to have such, such as SKU data at keyword level and web vs app stats. Review collected by and hosted on G2.com.