G2

Anita G.

Enterprise (> 1000 emp.)

4/10/2026

"Intuitive Tool with Insightful ASDA Integration"

4.5/5

What do you like best about eStoreBrands?

I appreciate eStoreBrands for its service with someone on the ground making things happen across multiple departments, which is very useful. The proprietary tool Asda Xpert is relatively intuitive and provides unique features. It gathers platform and sales data to offer insights on performance and helps us optimize to maximize sales. The tool's ability to show opportunities to drive products harder and address underperformers, along with data to identify and fix issues like availability, visibility, or conversion, is truly beneficial. I also like that the in-house team takes the actions derived from insights, sees them through to completion, and evaluates the results for us. The setup was easy, hands-off, and handled in-house with Asda, which was convenient for us. Both the service and tool functionality have been a wholly positive experience, making it highly recommendable. Review collected by and hosted on G2.com.

What do you dislike about eStoreBrands?

Nothing significant, but the presentation back of impact could be more analytical and sharper. Some of the tool functionality is limited by Asda giving access to data points, such as sales conversion. Review collected by and hosted on G2.com.

What problems is eStoreBrands solving and how is that benefiting you?

eStoreBrands' proprietary ASDA Xpert tool provides end-to-end insights on performance, helps us optimize sales, and identifies opportunities and underperformers. It offers actionable data for improvements and includes a service team to implement and evaluate changes, streamlining our sales optimization. Review collected by and hosted on G2.com.