EngageBay marketing automation has been useful for setting up workflows for different types of contacts. I like being able to create separate flows for things like new leads, lead nurturing, sales outreach, and product inquiries. Having the workflows organized in one place also makes it easier to see which ones are active and how many contacts are going through them. Review collected by and hosted on G2.com.

There are quite a few workflow options, so it takes some time to understand how to structure more detailed automations. I think the setup process could be a little more intuitive for someone creating their first few workflows. Review collected by and hosted on G2.com.