--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 637 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 637 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 637 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users value the **ease of use** in SAP Emarsys, enabling quick campaign launches and streamlined client experiences. (82 reviews) - Users value the **almost unlimited automation ability** in SAP Engagement Cloud, enhancing email marketing efficiency and customization. (61 reviews) - Users value the **simplicity and comprehensive features** of SAP Emarsys, enhancing efficiency and campaign management effortlessly. (61 reviews) - Users value the **easy personalization** offered by SAP Engagement Cloud, enhancing marketing relevance and engagement across channels. (48 reviews) - Users value the **helpful customer support** and training provided, enhancing their experience with SAP Engagement Cloud. (46 reviews) - Intuitive (42 reviews) - Email Marketing (40 reviews) - Segmentation (38 reviews) - Analytics (36 reviews) - Efficiency (36 reviews) **What users dislike:** - Users find the **missing features** in SAP Engagement Cloud limit their ability to fully utilize the product. (43 reviews) - Users often face a **steep learning curve** , making it challenging to quickly master SAP Engagement Cloud's features and workflows. (42 reviews) - Users find the **difficult learning** curve of SAP Engagement Cloud challenging due to complex templates and segmentation. (36 reviews) - Users find the **non-intuitive interface** overwhelming, complicating the learning process and initial user experience. (33 reviews) - Users find SAP Engagement Cloud has **limited features** , hindering advanced analytics and flexibility for growth. (32 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (30 reviews) - Poor Usability (29 reviews) - Lack of Customization (27 reviews) - Difficult Usability (26 reviews) - Users find the **complex usability** of SAP Emarsys challenging, especially for beginners navigating intricate processes. (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Decent Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Simple to navigate, create automations & analyse results **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** costly and some features could be further developed/improved. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It helps us save time by creating automated flows ### 2. Has potential **Rating:** 2.5/5.0 stars **Reviewed by:** Lauren N. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is quite a user friendly platform to use **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Unfortunately, customer support is lacking. Lack of insights into customer data & intuitive insights **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are currently using this as our CRM platform. I would prefer to have intuitive segments generated, assistance with capturing more customer data. ### 3. Omnichannel marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Emilio S. | Digital Transformation | Líder operaciones ventanilla de exportación y tecnología, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Automate marketing campaigns and customer segmentation to increase conversion **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The cost of licenses is very high for medium-sized organizations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Increase conversion and loyalty with consistent experiences across all touchpoints ### 4. Powerful but complex integrations and setup **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We have been using Emarsys for several years and have conducted several email marketing campaigns (with different API integrations and set triggers), which allowed us a very user-friendly user experience. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** All integrations (and changes to existing ones) must be set up by the support team, otherwise the tool quickly becomes unusable. Designing templates and making changes is also quite "sensitive" and can lead to lack of responsiveness and other errors. Customer service is not always very quick in providing solutions (this might be different if you are a large company using many products, but that was not our experience). **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Marketing automation was an issue because several campaigns were running parallel to a loyalty program. Emarsys helped us in creating roadmaps for setting up trigger actions and automating our email marketing. ### 5. Strong platform but not easy to operate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We do use Emarsys Automations and customer journey and theLoyalty **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The parts that are not working well are Reports and not simple operations **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We manage our entire ecommerce digital marketing using the platform ### 6. Omnichannel marketing feature set **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita D. | Escalation Manager, Construction, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I found at Emarsys I was given the opportunity to personalize campaigns whether by email, SMS or push messages. It is an excellent tool to build customer journeys and track customer behaviors and the industry strategies are designed to be used right out of the box. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** They mention that it is inconvenient to build intricate processes inside of Emarsys. Since the earlier tab is less intuitive and has a logic flow, this has the effect of causing the campaign creation process for new users to be relatively slow. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I have been supported by Emarsys in my marketing automation. That all the channels are present in one platform is much better because it creates a harmonious experience for the client. With help of advanced customer data, it became possible to increase engagement and conversion rates using targeted messages. **Official Response from Raine Moon:** > Thank you for your feedback! We're pleased to hear that Emarsys is helping you personalize campaigns and track customer behavior effectively. We appreciate your input on the complexity of building intricate processes and will consider this for future improvements. ### 7. SAP Emarsys is quite easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Tauqeer A. | Expeditor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It excels in creating highly personalised customer interactions **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Mastering advance features like complex automation or customer integration can be challenging **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It unifies marketing efforts across email, SMS, social media ensuring consistent and personalised communication. ### 8. good interface and easy to use for the SAP customers. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** great user interface and the best to manage the campaign. It predicts and personalizes the interface that best generates business and increases customer interaction building faith and easy to find the product they are looking for, which makes it more reliable. it is ease of implementation and integration with e-commerce solutions. Provide a wide range of features. It is frequently used in daily marketing activities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** face challenges with customer support when there is any complex issue. The feature accessibility is limited like customer reports. Customer support faces problems and takes much time when integrating with older systems. It takes time to learn new features. Require more resources and much more time for daily campaigns. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Automates repetitive tasks and allows to focus on strategy and creative efforts. It saves our time and run a campaign more effectively. Helps in timely communication with customers. This improves customer satisfaction and trust. It helps in creating a more engaging shopping experience. **Official Response from Raine Moon:** > Thank you for sharing your feedback! We're glad to hear that Emarsys is helping streamline your campaigns and improve customer engagement. We appreciate your input on customer support and feature accessibility—your insights will help us continue improving. ### 9. Customer Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys has been great for its easy-to-use automation tools, which save time and streamline marketing efforts. I also enjoy its strong segmentation capabilities, allowing me to send highly targeted campaigns that resonate with specific customer groups. The platform's detailed analytics and reporting features have been incredibly helpful in tracking the success of my campaigns. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys could improve by offering more affordable pricing options for smaller businesses or those just starting out. Additionally, the platform's initial setup and learning curve can be challenging, requiring more accessible tutorials or onboarding support. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys solves the problem of managing and personalizing customer engagement across multiple channels by automating targeted marketing campaigns. This benefits me by saving time, improving customer retention, and driving more effective, data-driven results in my marketing efforts. **Official Response from Raine Moon:** > Thank you for sharing your experience! We're glad Emarsys is helping streamline your marketing and boost customer engagement with targeted campaigns. We appreciate your feedback on pricing and onboarding, and we’ll keep it in mind as we continue to improve. ### 10. A strong partner for you **Rating:** 4.5/5.0 stars **Reviewed by:** Irel Shenolova P. | Senior CRM manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** You have plenty of tactical and strategic options to apply on the platform. Also, CS team and Support team are the best! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't think I came across something that bothers me. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Design automated email journeys. Send ad-hoc messages to segmented audiences. Send transactional messages and report them accordingly. Boost sales by using product recommendation on the website and in emails. **Official Response from Raine Moon:** > Irel, thank you for the review! We will be sure to share your praises with our CS and support teams. ### 11. Robust system for sending emails, but starting to show its age **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Works very well and is very stable, it is also easy to navigate and has good reports. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Doesn't seem to have modern features, like non-coding segment builders, writing tools and templates, or AI features. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It is helping us send emails to our users based on some rudimentary segements and databses. ### 12. Neutral **Rating:** 2.5/5.0 stars **Reviewed by:** Jack F. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I would say that the most helpful thing about Emarsys is email cleaning **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't dislike many things that have to do with Emarsys. It's pretty good **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It makes my work smoother day to day ### 13. AI powered with personalised solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** the best thing is it is not simply AI backed up like Chat Gpt but it understands the problem specifically and provides a Tailored Solution, unlike other Robot driven solutions! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Currently, I am on the exploring side, so still exploring the Product! It looked amazing till now so no comments here **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I have been looking for a solution that understands my User Journey, the funnel metrics and provides a tailored solution for the same! Emarsys does exactly. It provides me with an automation solution which helps me bridge the gap and uplift my Product! **Official Response from Raine Moon:** > Thank you for your wonderful feedback! We're excited to hear that Emarsys is delivering personalized, AI-powered solutions that meet your needs. We hope you continue to have a great experience as you explore the platform further! ### 14. Used it to for a D2C client and we're happy so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay S. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** An all in one tool which helped us mitigate the need for having to pay for multiple tools. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Forecasting campaigns can be more accurate which I think they will fix in the long run. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It covers multiple platforms and with this, we could do away with using separate tools for Email, SMS, and website. **Official Response from Raine Moon:** > Thank you for your feedback! We're glad Emarsys is helping streamline your processes by consolidating multiple tools. We also appreciate your input! ### 15. Great personalized communication software **Rating:** 3.5/5.0 stars **Reviewed by:** Nathan G. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is highly personalized and provides great data **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The organization of it could use some updating **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It is solving the problem of communicating efficientily and quickly with prospects with a personalized touch and providing data insights. **Official Response from Raine Moon:** > Thank you for your feedback! We're glad Emarsys is helping you communicate efficiently with personalized messages and valuable data insights. ### 16. I had a really good experience **Rating:** 2.5/5.0 stars **Reviewed by:** Jon M. | Client Services Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The marketing automation was great to use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some of the AI features were not very good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** They helped automate our onboarding process for clients. ### 17. This is the future of marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Very intuitive system! I love the way it uses all the data we collect from our audience to create a well planned communication. This will be a game changer for us to extend the capabilities of our marketing teams and improve our customer engagement. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing! Im still new to the system so there's a lot to learn. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Customer retention and lead nurturing. This will help us move our customers down the right funnels and help us engage with our audience which will improve retention rates. **Official Response from Blake Fairbanks:** > Hi Deborah, We are so excited to hear that your company is excelling with Emarsys! We truly appreciate your feedback and are thankful to have such wonderful customers like yourself! -Blake ### 18. Convenient multichannel marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Its a best tool for any marketing team for doing Omni channel marketing , having a features with Ai , automation , personalization , audits and analytics **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Overall good tool , but it seems to be little confusing for beginners **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It has helps us for getting a best customer centric view , and analysis the data for a better marketing campaign **Official Response from Raine Moon:** > Thank you for your review! We're happy to hear that Emarsys is supporting your omnichannel marketing efforts. We're always working to make the platform even more user-friendly for all skill levels. ### 19. Practical Training **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a powerful marketing automation platform that stands out for its user-friendly interface. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys' single organizational structure limits its utility for complex businesses. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys tackles email deliverability challenges by offering tools to optimize content, manage subscriber lists, and monitor email performance. This helps improve inbox placement and engagement rates, leading to better campaign results. **Official Response from Raine Moon:** > Thank you for your review! We're glad to hear that Emarsys is helping improve your email deliverability and campaign results. We appreciate your feedback on organizational structure and will keep it in mind for future improvements. ### 20. Great product worth to give it a try. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Love it I use it very often, the many features .The easy to use interface and implementation and also Integration. Also the customer support was very reponsive **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The cost can be a downside, specially for smaller organizations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Quick insights and analytics **Official Response from Raine Moon:** > Thank you for your review! We're glad to hear that you're enjoying Emarsys and finding it easy to use with responsive support. ### 21. Best Omni-channel Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** its is the best tool any organisation can use for marketing , has alot of features Ai , Automation , personalization and many more **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** nothing so far , best in the market & convenient **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Best in the market helps us in many way , automation , enhance customer journey **Official Response from Raine Moon:** > Thank you for the great review! We’re thrilled that Emarsys is enhancing your marketing efforts through automation and personalization. It’s wonderful to know that you're finding it so convenient and effective! ### 22. Long term digital partner, that has enabled key strategic growth via tools and digital architecture **Rating:** 4.5/5.0 stars **Reviewed by:** Simon R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Constantly developing over time to make best use of the technology (e.g. AI), whilst also allowing custom fields and set up - to match our complex business needs **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting aspects have always been quite basic, when reviewing channel actions - e.g. for email they have all the basics that you would expect, but looking deeper into the months combined results isn't easy (and sometimes not possible). For more complex queries, we feed the coms history into a combined SCV and use Faststats to interegate. However, upgrades to Customer Lifecycle elements have proven very useful, and I know that they are working on better reporting solutions for the future. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys enables us to communicate with our customers across 4 core channels, email, SMS, web channel and paid social - and track all engagement stats through these communications (plus elements such as browse behaviour) back into our SCV database for review and further action. We utilise the customer journey analytics and Max AI recommendations to ensure we are closely following our customer lifecycle metrics and taking steps to change / drive behaviours to benefit the business (whether through improving retention through a variety of automation and ad-hoc tactics, or driving additional spend where we can). ### 23. Effective and user-friendly platform which has helped take our CRM strategy to the next level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys has become a key driver in taking our CRM strategy to the next level. It is definitely an intuitive and user-friendly platform. Setting up email campaigns and crafting intricate automation flows feels far easier than other platforms used previously, allowing us to focus more on strategy and creativity rather than getting bogged down in technicalities. What's truly impressive is the level of detail we can achieve with segmentation. It has enabled us to create hyper-targeted campaigns that resonate on a personal level. Having our account manager set up on our internal comms channel has been a great help, and Emarsys support and guidance tend to be efficient and helpful The platform's commitment to staying ahead of the curve is evident in its consistent innovation. Features like Mobile Wallet and AI have expanded our capabilities, and the options for personalization and campaign visualization are also worth noting. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While the data and reporting tools are good enough for the most part, there are moments when exporting revenue/campaign data could be much better. And those last-minute functionality errors can be a bit frustrating – like receiving warnings about missing links or alt text when everything’s actually in place. The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time, which does hinder us in regards to understanding customer progression and activity. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys simplifies and streamlines our campaign management processes. Its intricate automation and segmentation capabilities empower us to deliver highly targeted and personalized campaigns. The efficient support desk and the direct line of communication ensure that we receive timely guidance and support, allowing us to maximize the platform's potential. Updated innovations expand our capabilities, allowing us to explore new avenues and stay ahead of the curve in our industry. ### 24. Emarsys has been a very intuitive, constant upgrades and new features to help drive more revneue **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen F. | Customer Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The ease of building out our BAU emails and automations. The block-based templates created at onboarding really help to drive efficiences. The reporting is very in depth and helps to drive actionable outcomes with our client **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are lots of outages with Emarsys. For example, I signed up for outage emails. Since 27/06/2022 I have gotten 230+ emails about outages. Most times the reason varies but sometimes the assumption is that these can impact bottom line revenue as and when they happen as in some cases customers who clicked are directed to broken links due to the outages **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys main use for ESW is Email Marketing, we use Emarsys every day to drive our BAU Emails across 5 countries and 2 brands. We have added over 50 automations with potentially up to 100 email automations inside. **Official Response from Blake Fairbanks:** > Hi Stephen, I hope you're well! It's great to hear that our onboarding process and Emarsys in general has helped boost efficiency and streamlined automation for you. Knowing that we're contributing to solving your challenges even across different countries and companies is truly rewarding. Also, thank you for your patience and understanding as we work on improving our infrastructure to prevent outages. Your support as an Emarsys customer means a lot to us, and we're excited about the positive outcomes we're achieving together. -Blake Fairbanks ### 25. All in one CRM, leveraging relational data to build extensive marketing automations. **Rating:** 4.5/5.0 stars **Reviewed by:** Alex W. | Senior Data & Insights Manager, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Being able to link data via the relational data service to utilise extensive data sources and build creative audiences that allow us to engage with our contacts through many different communication channels simultaneously. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Not so much of a dislike, but we do a lot of analysis outside of the platform, it would be good to provide a customisable dashboarding tool within the platform to enhance on the quick insights and campaign reports it already delivers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Allowing us to utilise many channels in one place, with simple automation building, reacting to contact engagement and best utilising data from inside and outside of the platform. Reaching contacts in new ones through the use of the location based app and audience building and connecting our website data to react to interactions within out digital products. ### 26. Peerless CRM and Marketing suite **Rating:** 5.0/5.0 stars **Reviewed by:** Ian J. | Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2018 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Single customer view of entire marketing estate and direct integration's into many providers. Unparalleled coverage of marketing suites, ability to segment and automatically upload to facebook and google audiences. Out of the box improvements to existing email campaigns and user journeys. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Support can be slow to react but otherwise incredibly thorough. Realtime tracking takes 4 hours to upload. Sales are imported every 24 hours. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Be aware that "realtime" is not completely realtime. There is a 4 hour delay between onsite tracking syncing with your unified customer profiles. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** CRM was / is a nightmare to get right, Emarsys provides automated journeys in the form of blueprints that are always updated with best practice recommendations and solutions. We've improved retention since joining and also solved many deliverability issues that were outstanding. ### 27. Very good Training **Rating:** 5.0/5.0 stars **Reviewed by:** Erika L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Very welcoming training given from Alanna and very good knowledge of the platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Unfortunately the Menti quizz didn't work but we'll have it next session! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Easy campaign and automation creation, robust analytics. ### 28. satisfactory platform **Rating:** 4.0/5.0 stars **Reviewed by:** marianne d. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I also like the multichannel side of emarsys : we manage email, SMS and push app from there Automation scenarios are super readable Then I'd say that we have a lot of flexibility in our segments creation : from contact criteria and Email and mobile behavior criteria to quick filter automation, sql and combined segment **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think some features could be more valuable such as : - AB test in automation : currently we can not automatically define/send the "winner" version to our target - Data export are super long when working - Visual click report in automated messages are not relevant to me in a daily view (see #472893) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Automated email routing and one shot newsletters Multi-channel needs : email + sms + push app ### 29. Very practical and inspiring training! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think Emarsys is a very smart tool for marketing automation, and what is most important is that it's really easy to use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's a pity that we can not separate users by organization in Emarsys, it's inconvenient for a big organization covering multiple regions and product categories. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We expect Emarsys to perfectly handle pur consent management and description management. And of course marketing automation as well. ### 30. Omnichannel Marketing Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Janine Q. | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The platform is really user-friendly and they have an excellent customer success team/support team, who are very responsive and help resolve any issues quickly. Prebuilt tactics have been incredibly helpful in order to get revenue-driving automation programs live quickly, across multiple channels, which is essential for us as such a small team managing 5 brands. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** During implementation, we had to design our own email template. We appreciated the freedom of this and how this could be tailored to our different brands, but it would be great if Emarsys could provide a prebuilt best-practice template, with the option to add custom blocks afterwards. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** 1. Cross-Channel Marketing: Emarsys allows us to provide a more seamless experience across multiple customer touchpoints, including digital ads, email, mobile and web. Previously these channels were siloed but now we can create a complete journey with automated journeys or one-off campaigns, personalised to the customer. 2. Increasing revenue from different customer lifecycle groups: With our previous customer engagement platforms, the customer lifecycle wasn't something we focused on. The lifecycle reports in Emarsys have helped us to understand our customers better and understand where our best revenue potential is. The pre-built tactics available have strategies for increasing acquisition, purchase frequency, average order value, and retaining customers. We can easily identify quick wins and deploy automation programs to capture lost revenue or stop active customers from churning. **Official Response from Blake Fairbanks:** > Hi Janine, Thank you for taking the time to provide us with this valuable feedback! We hope you continue to stay a satisfied Emarsys customer and we are always here to support you if needed! Thanks! Blake ### 31. A Robust and Innovative ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We have worked with Emarsys for the last 4 years and have always been very happy with the platform. It provides capabilities for people internally to build and send Digital CRM campaigns in a very user friendly way. They are always developing the platform and releasing new tools and developments which allow us to keep our Digital CRM strategy fresh. Account management support is also excellent - for both advice and as a sounding board for new ideas. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only downside occasionally is the referral to the support team for certain issues which could do with a more personal touch. This can be slightly frustrating at times, but overall the level of support is good and I don't believe there would be better alternatives. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It allows us to bring together all Digital CRM channels and ensure the customer journey is seamless and optimised for performance. Since moving to Emarsys our Digital CRM revenue has grown by over 50% **Official Response from Blake Fairbanks:** > Hi! It is so great to hear about all the success you've achieved over the past 4 years with Emarsys! Thanks for your honest and great review and for taking the time to tell us your thoughts! best, Blake ### 32. Emarsys is still the best tool I know for our email marketing strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2022 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** We love that we can segment clients in many ways, especially by region (home/work locations) or their behavior on our e-commerce page. Also, the ESL (Emarsys Scripting Language) tool allows us to personalize our mailings in many ways and also in two different languages. Also, its great that this tool grows with the demand of functionality, we will most probably be using the Loyalty features in near future as well. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Unfortunately, some functions are unavailable due to our subscription, which could be better handled in the account (hide these functions?). Also, the styling of predicted products still can't be changed to our needs. We'd love to have more functionality with the "Personalisation rules". Other than that, great tool. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We use Emarsys to keep our customers informed of our company and available products (either retail and/or e-commerce). This leads to sales, which is of course benefiting our company. ### 33. Emarsys A Personal Kind of Experience for All Your Customer Marketing Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Hemant K. | Application Architect - SAP CX, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Friendly Application, Easy to use for the Marketers, Advertising Companies and Global E-mail blast, Product Promotional Campaigns. It's not just a mind-blowing marketing application rather, it suggest the way you must utlize the best out of box feature e.g. Smart Edit, AI Featured Segmentation, High Rich 4D Template designer and lots more. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing to dislike it's just begining to achive more our way. To smoothen the Marketing Fund and Budget Management together with Loyalty Management to retain our customers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Pre-sales people always struggle to get contact engagement to generate Leads and easy transition to replicate those Leads as a result of an Email or Promotion Campaign to Sales Cloud. Here Emarsys ends your search to google anymore. Emarsys links your Commerce Website or Sales Cloud all together in real time and enrich your customer engagement with it's mind-blowing features. ### 34. Lots of features, not always intuitive to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** There are a lot of features and a lot of ways you can target and track the customer experience. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The set up and configurations are often not intutive: where to find things and set them up, and how things are named make it confusing. I would suggest renaming certain features instead of a literal translation from the original German, **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It allows targeted emails for personalization and sending maintence emails for comsumer accounts all in one place. ### 35. Ease of onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Luis J. A. | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is easy to implement and the guides are thorough and easy to follow. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Although it's not difficult, Emarsys does require some time to set up. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Lack of tracking of user interactions ### 36. Emarsys delivers what it promises **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel O. | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** In addition to the ease of use of the platform, we have so far had many positive factors in the user experience. With a few months of use, we had a very interesting revenue return as the tool crosses many forms of data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Unfortunately the tool still does not have support for implementation in my country (Brazil). For that, we need to look for one of the few partners that could support us with the implementation. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** As access to the old platform was not in our hands, we had great ease with emarsys because emarsys is very didactic. In addition to being able to have many tools in one. **Official Response from Blake Fairbanks:** > Hi Daniel, Thanks so much for this wonderful review! I know we are always working to expand our support across the world so I will definitely take your note on Brazil and pass it to the right people! Thanks again and we appreciate your trust in us! -Blake ### 37. Very User Friendly Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Paige Y. | Senior Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the complex segmentation and geo-location features you can access with Emarsys. I also love the amount of documentation the platform provides for you to get started. The instructor-led trainings are incredibly helpful as well! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The API for the platform is very developer based, so if you plan to use it you need that background. So will need extra support if API use cases are needed. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys is solving our company's previous problem of organizing our data and using it to our best advantage. The platform helps us optimize our email marketing and raise engagement metrics overall. **Official Response from Blake Fairbanks:** > Hi Paige, Thanks for sharing all the things you love about Emarsys! We are thankful to have you as apart of our SAP Emarsys family! Thanks, Blake ### 38. Email Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Leyla A. | Email Production Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the complexity Emarsys has to offer, all while being extremely easy to use. The platform in it's entirity has really helped us segment to the appropriate customers and use automations to win back customers. 10/10 would recommend! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Honestly, not much here... the only thing I think could use some improvement are the support tickets we submit. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys is helping us dive into the customer journey. It's benefiting Bowlero as a company since we now more about the customer and what the purchasing behavior looks like, opening emails, etc. ### 39. Unlocking the potential of our first party data **Rating:** 5.0/5.0 stars **Reviewed by:** Jarrah C. | Leisure, Travel & Tourism, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys provides an exceptional experience as a user-friendly and innovative platform. The block-based templates are not only simple and easy to use, but also incredibly efficient, offering a smooth and fast user experience. The platform also has seamless integrations with other platforms such as our new SMS provider. It also introduces unique features such as barcode generation that we hadn't had the chance to use in the past but we're excited to explore. Emarsys' automation/journey builder simplifies the campaign planning process by making it user-friendly and intuitive. Above all, the ability to create segments directly from our hosted database is a huge win, providing us with a direct link to that data when we need to target our audiences accurately. The dedicated implementation team allowed for a smooth transition from our old platform and they were a pleasure to work with. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Despite the many strengths of Emarsys, there is room for improvement in the area of content organisation. Currently, the platform lacks a proper folder structure to categorise and manage emails and segments. This makes it somewhat challenging to differentiate and manage past, current, and future content. Having a folder system would vastly improve the user experience, making navigation and content management much more straightforward and intuitive. I hope to see this addition in future updates. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Our previous platform wasn't overly user-friendly, it was clunky and difficult to execute campaigns efficiently or quickly. Emarsys is very user-friendly and allows us to create and send campaigns much faster and segment our audience further. **Official Response from Blake Fairbanks:** > Hi Jarrah, Thank you so much for this thoughtful and detailed review! We love hearing feedback like this because it helps us know how we are succeeding and what we can improve on to make the Emarsys platform even better! Knowing we are user friendly and are helping solve the problems you face is so great to hear as well. Thanks for letting us know! Thank you again for your support and for being such a wonderful customer. -Blake ### 40. play golf **Rating:** 4.0/5.0 stars **Reviewed by:** Nicolas B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The quality of email delivery and the different types of data **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Provide assistance with problems unique to industries outside of e-commerce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** La capacidad de entregar el mensaje correcto a la persona correcta ### 41. Very structed tool however options are very limited for web channel campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Mustafa . | Manager Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Automation, tactics, easy to use, very detailed options **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Web channel campaigns are very simple and limited. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Tactics are impressive and segmentations are quite extensive. ### 42. Way better than my previous software **Rating:** 3.5/5.0 stars **Reviewed by:** Sarah R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** What i like about Emarsys are all the good features that my previous software was bad at. The support section is quite reactive and really helpful ; The segmentation of the base is easy to handle and the best thing for me is that i can personnalize in a much better way my campaigns with dynamic elements. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The block based template is really helpful to win some time but it's also restrictive. I was used to using a drag and drop kind of CRM software before for my campaigns so it's hard to adapt. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys is helping me sending advanced campaigns to an audience that has been properly segmented. We can already see better results on most of our campaigns since the begining of the software migration **Official Response from Blake Fairbanks:** > Wow Sarah! Thanks for such a lovely review! We are so glad that we have been able to upgrade your marketing experience with our software and provide you with advancements in segmentation, support, and overall personalization! We appreciate you for taking the time to write this review and for being an Emarsys customer! Have a wonderful rest of your week and let us know if you need anything ever! -Blake Fairbanks :) ### 43. My Post-Training Grades **Rating:** 2.0/5.0 stars **Reviewed by:** Uğur A. | E-Ticaret Müdür Yardımcısı, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Smart Insight is really useful, sending mail is really easy.I can see the results quickly, I can quickly create and edit setups thanks to the strategic dashboard and tactics. Maybe there are more suggestions in the tactics. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** After Emarsys migrated to SAP, the structure became very unwieldy. While we were able to solve issues such as training and development very easily before, we are progressing incredibly slowly at the moment. (We purchased your web channel, web push and app push services 1 year ago, but we closed the web channel and web push, and we have not been able to integrate the app push for 1 year.) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Web Channel: We couldn't use our own fonts, there were many restrictions on fonts, we saw this after purchasing the product. You have a serious competitor like Insider in Turkey. While Insider can understand which mobile phone the customer is connecting with, we need to use a tag manager even for this.) Web Push: We started the project because you stated that you can move tokens in your old documents. We almost lost tens of thousands of tokens during the transition. We learned from the developer team that it could not be done and you updated your document after our problem. App Push: We are using React Native and there have been so many react native updates on Github that our developers are tired of this. We are considering removing the product from our package next year **Official Response from Blake Fairbanks:** > Hi Uğur, Thank you for taking the time to share your thoughts about Emarsys. I am happy to hear that our Smart Insight tool has been useful and showing results! This is such a great feature and it is great to know that it is being utilized to the fullest! With that said, I am sorry to hear that you have experienced difficulties with our services since our migration to SAP, and I can understand how frustrating this must be for you. As a company, we are constantly striving to improve our services and provide the best possible experience for our clients. We appreciate your feedback and will take your concerns into consideration as we continue to develop our platform. We appreciate your patience as we work towards a solution. Thank you for choosing Emarsys as your marketing platform. We appreciate your loyalty and are committed to delivering the best possible service. -Blake ### 44. I used Emarsys for 3 years at Hobbii **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I believe the flow builder is very easy to use. And to do the segmentation **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The stats / analytic part. We work in several markets and send emails out everyday for the markets. We do not have the overiew for the different markets. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** That we can send automated emails with perzonalisation. And send emails in general to our subscribers. In the future we are gonna use the mobile section also. ### 45. PLEASE WITH PLATFORM AND SERVICE RECEIVED **Rating:** 4.0/5.0 stars **Reviewed by:** Blanca M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - Program automation functionality: Very visual and user friendly - HTML email creation: Fast and easy to set up schedules - Service received form the company **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - Difficulty to have a view of all campaigns scheduled - Creation of segments still a bit limited (segments vs. combine segments) - VCE block builder cannot be combined with HTML emails **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Automation program transfer from one account to another was very beneficial ### 46. Intuitive and productive **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew P. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is very easy and intuitive to use, not many training sessions are required to be brought up to speed with the platform. Navigating across the platform is also very simple. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys can sometimes experience functionality errors, where you cannot access some modules like segmentation or campaigns. This can have an irritating impact on CRM activities. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Segmentation and personalisation of communications. ### 47. Emarsys is the best CRM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys bridges together the sophistication of a world-class platform with ease of use of a smaller provider. Easy to navigate and top-tier service! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is working through some growing pains at the moment with SAP. Anytime there is an outage, the team at Emarsys is more than helpful and quick to fix. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are solving retention and lifecycle strategies within the platform. We have seen great engagement metrics, and our email infrastructure has never been healthier. They consistently keep adding on the latest advancements in lifecycle marketing and look to their users for feedback. From the tool to the team itself, I can't recommend the tool enough! **Official Response from Blake Fairbanks:** > Hello, Wow, thank you so much for being a loyal Emarsys user and for taking the time to update your review from 2021 to now! We hope we have continued to help you grow and thrive as a retail company. Our clients are top tier so you all deserve top tier service! Thanks again, Blake ### 48. Consultant **Rating:** 5.0/5.0 stars **Reviewed by:** Xavier V. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys empowers marketers to execute simple, single-channel campaigns, or create sophisticated, omnichannel journeys at scale **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The documentation needs a thorough review, sometimes it is outdated and not consistent with what is really needed to configure the tool. Improve the communication of the new functionalities, and finally, finish adjusting the license packages and what can be configured in the automation center. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Executing omnichannel marketing easily, from within a single omnichannel marketing platform, without extensive services engagement and IT resources, is rare. The Emarsys platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale. **Official Response from Blake Fairbanks:** > Hello! Thanks for leaving such detailed feedback! It is always great to know where we are excelling and areas we can strive to improve. Updates and advancements are being made consistently and I will work to make sure your compliments and concerns are taken into account! Thanks Xavier! -Blake ### 49. Emarsys has helped build a connection with our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Dan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The adaptibilty of the product, the flexibilty it allows and the overall team and support system **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The use of Mavenlink is a very clunky comms system **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Allowing us to connect with our golfers in a more precise manner using triggers and automations based on segmentation. This allows us to target our loyal golfers ### 50. Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** John Arem Mark B. | CRM & Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use and understand how the system works. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Not a really big one but it would be great if we can creat an automated report that will be sent out to specific email address. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Automating Email Contents. It helps us to create email assets quickly. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+12%3A01%3A35+-0500&secure%5Bsession_id%5D=30f4c65c-1236-456e-9da7-9635d72dd563&secure%5Btoken%5D=b68cc9980f7b72b7ea0faf55785073d80e4ebffbdf070c37e051e0c8ebff43ab&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Apex IT](https://www.g2.com/products/apex-it/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AtData](https://www.g2.com/products/atdata/reviews) - [Avvale](https://www.g2.com/products/avvale/reviews) - [Beyond Technologies](https://www.g2.com/products/beyond-technologies/reviews) - [Born Group](https://www.g2.com/products/born-group/reviews) - [Burst SMS](https://www.g2.com/products/burst-sms/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [charles](https://www.g2.com/products/charles/reviews) - [chatarmin.com](https://www.g2.com/products/chatarmin-com/reviews) - [Cloud-Based Customer Data Platform (CDP)](https://www.g2.com/products/cloud-based-customer-data-platform-cdp/reviews) - [Cnt Management Consulting](https://www.g2.com/products/cnt-management-consulting/reviews) - [Coveo](https://www.g2.com/products/coveo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [SAP BTP for Customer Experience](https://www.g2.com/products/sap-btp-for-customer-experience/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,193 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)