--- title: CDK CRM Reviews meta_title: 'CDK CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how CDK CRM works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 77 scale: '5' date_modified: '2026-07-07' parent_category: name: Automotive url: https://www.g2.com/categories/automotive --- # CDK CRM Reviews **Vendor:** CDK Global **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 77 ## About CDK CRM CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK. ## CDK CRM Reviews ### 1. Always very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Liz C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** Usually issues can be solved in a timely manner **What do you dislike about CDK CRM?** I need to keep opening a ticket on the same issue ........ over and over and over **Recommendations to others considering CDK CRM:** user friendly; help desk support answers very quickly; if they can't walk you thru the issue, they will call back in a timely manner to make sure your issue is resolved **What problems is CDK CRM solving and how is that benefiting you?** when sending out a broadcast, the marketing list is one amount, but the amount of e-mails being sent is very small amount of e-mails ### 2. Easy and Simple For Daily Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** The month view organizer makes it easy to know how many tasks you have and the next task will automatically schedule itself after you complete your current task. Very easy to understand. **What do you dislike about CDK CRM?** I wish I could see all of my incoming emails for the different locations in the parent group. That way I would not have to click around all day. Notifications on my desktop would also be nice. **What problems is CDK CRM solving and how is that benefiting you?** Staying in consistent communication with prospective and past clients can be difficult. With eLEAD I am able to read my previous notes and share them with other staff members. I am also able to keep track of birthdays and lease-ends to stay connected. ### 3. Flexible lead system with many options **Rating:** 3.5/5.0 stars **Reviewed by:** Frank R. | Internet Sales Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2017 **What do you like best about CDK CRM?** Ease of input of new customer lead. Can use task plan to map out activities and allow for management escalation for overdue tasks. Search capabilities to find specifics in database. Gold Digger options allow for mining data and returns customer prospect lists. **What do you dislike about CDK CRM?** Some requests for set up require too long to be processed. **Recommendations to others considering CDK CRM:** Take time to map out process of tasks and person responsible. Set requirements to prevent duplicate customer entries. Install monitoring reports. **What problems is CDK CRM solving and how is that benefiting you?** Plan and schedule tasks to follow through on customer leads. Reports will help monitor results from leads. System will transfer deal particulars to our DMS system. ### 4. Elead helps us stay on top of our csutomer base for both short or long term follow-up **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** Being able to search for a specific customers based on incentives or inventory **What do you dislike about CDK CRM?** Always more tasks than I can keep up with. **What problems is CDK CRM solving and how is that benefiting you?** Helps us keep in touch with customers that might otherwise get lost ### 5. Makes work much easier. and more efficient. **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** I love that all of the dates that you need to contact customers save, and remind you exactly when to call, text, or email. **What do you dislike about CDK CRM?** Nothing really. Maybe if anything, the texting has been having issues. **Recommendations to others considering CDK CRM:** Make sure you are checking it everyday. Theres always opportunities you can miss by skipping a day. **What problems is CDK CRM solving and how is that benefiting you?** Staying so organized 100% of the time. Its hard to miss an appointment, or call with elead. ### 6. Quality CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about CDK CRM?** Quality CRM - organized and simple to use. More intuitive than other CRM tools I have used in the past. Great for sending and receiving emails to customers **What do you dislike about CDK CRM?** Support can be slow and there are occasional unexplained crashes. **Recommendations to others considering CDK CRM:** Would highly consider if you are considering different CRM tools. **What problems is CDK CRM solving and how is that benefiting you?** Customer file management and organization, customer correspondence. ### 7. Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Wrenne G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** When I call my rep he is always there to answer the phone and helps me create reports and teaches me new things to help support my dealership. **What do you dislike about CDK CRM?** Have noting at the moment that I can think of **What problems is CDK CRM solving and how is that benefiting you?** Able to focus on sales by demand. Able to pull reports and track data. ### 8. Schedule your upcoming activities like a boss **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about CDK CRM?** Leads coming in are easy to notice and follow up. The system is relatively intuitive to the next step of the process in following up. Data recall is quick! **What do you dislike about CDK CRM?** There is a LOT of clicking. Depending on the browser, using keyboard shortcuts (tab, enter, etc.) are useless. For the spots that tabbing through fields is available, the sequence is not always in order. **Recommendations to others considering CDK CRM:** When adding additional departments (ie: your company purchased another computer and are integrating it into elead1one), don't make it a separate database that the end users have to switch back and forth to work the system. It is a terrible waste of time. **What problems is CDK CRM solving and how is that benefiting you?** The company I work for now uses it for the automotive sales process. ### 9. Great easy to use system **Rating:** 5.0/5.0 stars **Reviewed by:** Kristy D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** Eleads is the easiest system I have ever worked with, provides everything you need. Love the reports and texting. **What do you dislike about CDK CRM?** I really cannot think of anything that I do not like with this system. **What problems is CDK CRM solving and how is that benefiting you?** The reports are great, helps us track which advertising is most effective. ### 10. Very Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Ruben G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** The simplicity of the app is what i like best. It’s easy to set up appointments and reminders **What do you dislike about CDK CRM?** Eveything is good i don’t see anything i dislike at the moment **What problems is CDK CRM solving and how is that benefiting you?** Easier to set reminders on when to follow up with customers ### 11. Very workable system with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** Integration into DMS. Task follow up made easy. **What do you dislike about CDK CRM?** During high volume times the system sometimes slows down **What problems is CDK CRM solving and how is that benefiting you?** Using reporting to train sales and service staff on areas that need improvement and follow up on deals that are not sold ### 12. Great overall system with equally good technical support. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** Ease of use. Even when there are technical issues, they always get resolved quickly. **What do you dislike about CDK CRM?** Technical issues that arise. It's still an evolving system and will run into issues. **What problems is CDK CRM solving and how is that benefiting you?** ELEAD1ONE has helped me maintain on top of my sales team daily tasks, so that we do not let any customers fall through the cracks. It has helped us be as effective as possible and the customers receive the benefits of that. ### 13. Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** Elead1one helps me function quickly through out the day. **What do you dislike about CDK CRM?** Nothing. Eleads allows me to streamline my day **What problems is CDK CRM solving and how is that benefiting you?** Using Eleads is much more efficient than any CRM I've used ### 14. Internet sales director **Rating:** 4.0/5.0 stars **Reviewed by:** Atif M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** streamlined and a more complete follow up process **What do you dislike about CDK CRM?** too many open leads that effect closing ratio's **What problems is CDK CRM solving and how is that benefiting you?** more and easier client follow up, capture, and retention ### 15. Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** raina s. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** everything is right at my finger tips and easy to use **What do you dislike about CDK CRM?** the constant slowness and always updating at bad times of the month **What problems is CDK CRM solving and how is that benefiting you?** Sending out emails. ### 16. Easy, hassle-free, very self explanatory **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2018 **What do you like best about CDK CRM?** I like that the information I need is easy to find, the way the layout is and how visiually appealing it is as well **What do you dislike about CDK CRM?** Having to click through so many windows to get to a specific piece of information. **What problems is CDK CRM solving and how is that benefiting you?** I like how all the information from a customer is displayed, I can easily navigate the information while being on a call ### 17. User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2018 **What do you like best about CDK CRM?** It's easy to use and our performance specialist is helpful. **What do you dislike about CDK CRM?** There are a few issues that they can't seem to work out, my biggest complaint being the re-assignment process when a salesperson leaves. We didn't have great success with the service scheduling tool either. **Recommendations to others considering CDK CRM:** Make sure you get a good performance manager **What problems is CDK CRM solving and how is that benefiting you?** Follow up processes are much more consistent with this tool. ### 18. Awesome Crm tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dianelis V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about CDK CRM?** Pretty easy to navigate. Easy to run reports **What do you dislike about CDK CRM?** There is nothing to dislike about Eleads. **What problems is CDK CRM solving and how is that benefiting you?** Easy to find customer's info. ### 19. Great tool to help **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2018 **What do you like best about CDK CRM?** My organizer is my favorite. I never forget anyone anymore **What do you dislike about CDK CRM?** The App is hard to navigate it is just easier to use the website on your phone. **What problems is CDK CRM solving and how is that benefiting you?** It is easy for the whole sale team to keep in contact with the customer and with the notes everyone knows what is going on. ### 20. Could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2018 **What do you like best about CDK CRM?** In puts customer info off phone number which is great. **What do you dislike about CDK CRM?** Room to work on: credit app, desking, and mining. **Recommendations to others considering CDK CRM:** Bugging issue, click to call 50/50, doesn't sync well with other sites like automotive master mind. **What problems is CDK CRM solving and how is that benefiting you?** Security. We can wrap up paper work fast. ### 21. Best CRM Available **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2018 **What do you like best about CDK CRM?** ELEAD1ONE has plenty of good parts. First and foremost is the ease of use and second would be the reporting **What do you dislike about CDK CRM?** There isn’t anything that I’m not satisfied with **Recommendations to others considering CDK CRM:** Do it. They will cost more than the other vendors, and there is a reason. The quality of Follow up and personalization far outweighs the cost. **What problems is CDK CRM solving and how is that benefiting you?** Managing customer follow up ### 22. Elead CRM **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2017 **What do you like best about CDK CRM?** The text messaging feature is easy to use. **What do you dislike about CDK CRM?** Nearly everything else. The system makes split deals hard to follow up on by the BDC agent since only one person can be an active (primary) agent at a time unless they are given special permissions to add events or "to do's" on top of the assigned agent. **Recommendations to others considering CDK CRM:** Double check all your customer files that transfer. Many of them do not transfer correctly. **What problems is CDK CRM solving and how is that benefiting you?** Automotive Sales and Leasing ### 23. Sales Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** Ease of use. You can easily navigate through the screens, view real time desking information. Use prospects tool for wanted lists **What do you dislike about CDK CRM?** Reporting is lacking. Cannot narrow down in a concise report sales by rep by source and subsource **What problems is CDK CRM solving and how is that benefiting you?** Getting in front of prospects ### 24. When the program is running it is wonderful! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about CDK CRM?** The variations between service/sales and tools **What do you dislike about CDK CRM?** how often this program crashes or temporally is down in service. **What problems is CDK CRM solving and how is that benefiting you?** Options to find prospective customers and keep myself organized in my daily tasks. Service is great too and organized. ### 25. Automotive Focused CRM that leaves much to be desired **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about CDK CRM?** There are a limited amount of automotive-focused CRMs available. We moved to ELead from Reynolds & Reynolds because we are able to do more in one place but the functionality is still lacking. **What do you dislike about CDK CRM?** The support team is not very helpful. They almost always have to escalate issues to someone higher up and it can take several days to have it resolved. Formatting and sending email blasts is also very complicated and not intuitive at all. They also do not integrate easily with other platforms. **What problems is CDK CRM solving and how is that benefiting you?** We are able to maintain contact lists, track leads, contact customers as well as book deals through Elead. ### 26. Great organizer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about CDK CRM?** Easily lets me keep up with clients and stay in touch **What do you dislike about CDK CRM?** Not able to really sort people into groups **Recommendations to others considering CDK CRM:** It gets the job done **What problems is CDK CRM solving and how is that benefiting you?** Keeps me in touch with clients, easy for notes ### 27. Easy to use and the technical support team is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about CDK CRM?** The ease of use of the product. It is very simple and self explanatory. **What do you dislike about CDK CRM?** Everything is great! I don't have any complaints. **What problems is CDK CRM solving and how is that benefiting you?** Keeping u p with customers and inventory ## CDK CRM Discussions - [How do I add a customer on Eleads?](https://www.g2.com/discussions/how-do-i-add-a-customer-on-eleads) - [What is a CRM tool?](https://www.g2.com/discussions/elead-what-is-a-crm-tool) - [How much does Eleads cost?](https://www.g2.com/discussions/how-much-does-eleads-cost) - [Is Elead good?](https://www.g2.com/discussions/is-elead-good) - [View CDK CRM pricing details and edition comparison](https://www.g2.com/products/cdk-crm/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+13%3A31%3A15+-0500&secure%5Bsession_id%5D=0c7d6837-1df8-44f0-a276-3040317a1a28&secure%5Btoken%5D=852300f3cab342db1fff3eab93401ac5a3ada8941ab07b6a926797655a946cad&format=llm_user) ## CDK CRM Integrations - [CDK](https://www.g2.com/products/cdk/reviews) ## CDK CRM Features **Platform Basics** - Reporting - Interoperability - Performance **Platform Data** - Dashboard - Alerts and Notifications **Platform Additional Functionality** - Cloud - Mobility - Messaging **Platform Content** - Automation **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CDK CRM Alternatives - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) - 3.8/5.0 (62 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.5/5.0 (2,025 reviews) - [Matador](https://www.g2.com/products/matador/reviews) - 4.8/5.0 (41 reviews)