G2

Andi S.

Website Manager

Mid-Market (51-1000 emp.)

6/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"You Get What You Pay For -- For Better or Worse"

3.5/5

What do you like best about CDK CRM?

We manage several locations, so the ability to quickly and easily move between shells is a very appreciated function. There's also a campaign manager that's easy to use to execute email campaigns using marketing lists promptly. Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Basic CRM functions are needlessly challenging to perform, and that's problematic when trying to teach people who aren't the most tech-savvy to use the software. The system isn't particularly good at matching duplicate entries either, making it hard to know which profile is the working client and not an orphan. The updates made by the company also have a habit of breaking custom functions we've had set up to perform tasks, so it feels like we're constantly reaching out to support to continue doing our jobs. The email template editor allows the use of HTML and CSS, which is excellent except that eLeads needs to inject its code into the templates, so editing your template outside of eLeads doesn't guarantee it will function as intended Inside eLeads. Review collected by and hosted on G2.com.

Recommendations to others considering CDK CRM:

Make sure you do a THOROUGH demo of eLeads and compare it against other CRMs before you commit to ensuring that you're picking what will work for your business. We make eLeads work for us, but that doesn't mean everybody will make it work for them. Review collected by and hosted on G2.com.

What problems is CDK CRM solving and how is that benefiting you?

We're managing several locations, and being able to move and separate information around the CRM is very useful. Previously used a system that didn't have this functionality, and we greatly appreciate that aspect of eLeads. eLeads is also very inexpensive as far as CRMs go, and that was a big plus for us when we were looking to make a switch. That said, you have to realize its limitations also come with that lower price. Review collected by and hosted on G2.com.