Picked a niche around solving a specific, urgent problem rather than a casual-browsing category, and it changed the whole dynamic. People arriving already know what they need, so I could list higher-priced products right away without needing a cheap item to build trust first. Conversion was faster than I anticipated because the intent was already there before they even landed on the store. Review collected by and hosted on G2.com.

Would help to have more catalog depth specifically in urgent-problem categories. Found myself wanting three or four more products in the same niche once the first ones started converting well, and the options ran thinner than I expected. Review collected by and hosted on G2.com.