
EasyContent gives us a single place to brief, write, review, and approve content, which has really reduced the back-and-forth over email. The templates help us keep copy consistent across clients, and the workflow stages make it easy to see where each piece stands at a glance. It’s straightforward enough that both writers and clients can pick it up quickly, without needing much training. Review collected by and hosted on G2.com.
Some of the formatting and export options could be more flexible, and getting content out into other systems sometimes takes a bit of manual tidying. A few more integrations would make it even more useful for an agency running lots of clients at once. Review collected by and hosted on G2.com.