# Drip Reviews **Vendor:** Drip **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 478 ## About Drip Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. ## Drip Pros & Cons **What users like:** - Users value the **powerful and flexible automation** of Drip, enabling timely, relevant messaging for better customer engagement. (8 reviews) - Users benefit from **powerful automation efficiency** in Drip, creating timely, relevant email campaigns with ease. (8 reviews) - Users appreciate Drip's **ease of use** , noting its intuitive setup and user-friendly features that enhance marketing efforts. (7 reviews) - Users appreciate the **powerful and flexible automation features** of Drip, enhancing their marketing efficiency and effectiveness. (5 reviews) - Users rave about Drip's **exceptional customer support** , providing quick, effective solutions and personalized assistance every time. (5 reviews) - Users love the **in-depth automation and analytics** of Drip, which enhances their email marketing experience significantly. (4 reviews) - Users praise Drip for its **intuitive visual builder** , enabling quick and easy setup of effective automation workflows. (4 reviews) - Users value the **smart segmentation** features of Drip, enhancing their email marketing efficiency and targeting precision. (4 reviews) - Customization (3 reviews) - Data Analytics (3 reviews) **What users dislike:** - Users find the **pricing structure of Drip to be too high** for small businesses, impacting their overall experience. (4 reviews) - Users highlight a **lack of integrations** with major platforms, which limits Drip's overall effectiveness for e-commerce. (4 reviews) - Users struggle with the **steep learning curve** of Drip, making it hard for beginners to navigate effectively. (4 reviews) - Users find the **high subscription costs** of Drip challenging, especially for small businesses and startups. (3 reviews) - Users note the **limited customization** of Drip, desiring more templates and personalized options for their campaigns. (3 reviews) - Users face **editing issues** with complex workflows and an unreliable email builder, complicating their experience significantly. (2 reviews) - Users face **email management issues** with Drip, as settings often fail to save and personalization is lacking. (2 reviews) - Users often face **error issues** with links reverting, leading to frustration and the term "getting Dripped". (2 reviews) - Error Management (2 reviews) - Inefficient (2 reviews) ## Drip Reviews ### 1. Behavior-Based Automation That Sends the Right Message at the Right Time **Rating:** 4.0/5.0 stars **Reviewed by:** Prabhat C. | Senior Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Drip?** The best feature of Drip is that it is a Behavior based automation tool which recognises the pattern of what customers actually do and accordingly triggers the right message to the customer. For instance, if the customer adds a product in the cart and abondons it Drip automatically sends a reminder email or may often offer discounts if no purchase is made even after the reminder. **What do you dislike about Drip?** One of the drawbacks of using Drip is that Pricing may become expensive as company's contact list grows because it charges based on the number of contacts. Moreover, some of its features often feel complex for beginners. **What problems is Drip solving and how is that benefiting you?** As mentioned Drip analyses the pattern of the customers and automatically sends messages as reminders which reduces a lot manual work for the sales team and gives them time to focus on other important areas which need improvement. ### 2. Streamlined GDPR Compliance, Needs Better Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Belcourt L. | Senior Financial Controller, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Drip?** Drip’s comprehensive activity tracking and unified campaign database stand out most for our finance team. It generates complete, tamper-proof logs for all email marketing activities, fully satisfying Germany’s GoBD documentation and audit mandates. Strong built-in data security features also keep customer personal information protected and our operations aligned with GDPR. The intuitive analytics make reviewing marketing expenditures much simpler, significantly cutting the workload for cost reconciliation during our monthly financial close cycles. **What do you dislike about Drip?** A major downside is the absence of native connections to our primary accounting platform, which means we have to input marketing expense data manually. The custom reporting options are quite restricted, so we cannot create custom templates that follow HGB financial reporting guidelines. Bulk data exports run slowly when we compile files for internal audits, and there are no pre-formatted outputs tailored to GoBD’s official archiving specifications. **What problems is Drip solving and how is that benefiting you?** Before using Drip, we relied on scattered spreadsheets to sort marketing records, which created extra manual labor and inconsistencies. This platform brings all campaign and spend data together in one hub, simplifying reconciliation, month-end procedures and internal audits. Its standardized record-keeping and data security also help us stay compliant with GoBD and GDPR, lowering potential audit penalties and protecting sensitive customer information. ### 3. Excellent Shopify Email Marketing Solution - with Great Onboarding and Human Support **Rating:** 4.0/5.0 stars **Reviewed by:** Gareth A. | Trustee, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Drip?** Its integration with Shopify was a major reason for moving from another email solution - its worked well in building flows and segments. Their on boarding was excellent and the support team are great .. and humans ! **What do you dislike about Drip?** The reporting and ability to interigate numbers simply from dash boards - that needs work. I dont think they are intrioducing features as fast as other in the same space - but its pointless to have features just for the sake of it. Pricing is OK, but a little on the high side. **What problems is Drip solving and how is that benefiting you?** Email marketing and marketing work flows - for email ### 4. Unified Email & SMS Platform with Intuitive, Powerful Journey Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Drip?** The best thing about this platform is thats its capability of combining the email marketing, SMS and customer data into a single unified platform. The best thing about this platform is its ability to build highly personalised customer journeys based on behaviour, like browsing activities and purchase history, or engagement patterns. Their visual workflow builders is very intuitive and powerful, making it very easy to create complex automation without feeling any hassle. This is very effective in terms of UI and intuitiveness. **What do you dislike about Drip?** Though this platform is highly customizable and powerful, it might feel a bit complex at the beginning and during the initial setup. Specifically for newer teams in marketing automations, their pricing can also be a bit on the higher scale, as the subscriber base grows. Though their integrations are strong, some of the niche tools may require additional setup and other third party connections. **What problems is Drip solving and how is that benefiting you?** This platform helps me by solving the problem of scattered and fragmented customer communications, by making it a centralised email, sms and behaviour data from multiple channels. This platform also helps us in highly targeted campaigns instead of generaics one. As a result, this has helped in improving our engagement, also helps in recover in lost customer communications and internal engagement and campaign interactions, across the entire lifecycle. ### 5. Deep E-commerce Integration with Drip **Rating:** 5.0/5.0 stars **Reviewed by:** Davesh G. **Reviewed Date:** February 03, 2026 **What do you like best about Drip?** I use Drip for email marketing and automation, and I'm particularly pleased with its deep e-commerce integration. It helps transform raw store data into actionable insights, allowing me to shift from generic, one-size-fits-all emails to high-conversion messages. I also appreciate the significant water savings that Drip offers, and I found the initial setup to be simple. **What do you dislike about Drip?** I find the cost and price structure of Drip to be a bit of an issue at times. Also, sometimes automations error, which can be a little frustrating. **What problems is Drip solving and how is that benefiting you?** I use Drip for email marketing and automation. It helps with significant water saving and deep E-commerce integration, transforming raw store data into actionable insights while moving from generic emails to high conversion ones. It addresses the need for better analytical views. ### 6. Best customer service out there **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin W. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Drip?** The chat customer service with Drip is the best I've ever encountered in my 3+ years of working with them and other services. You have a real person on the line with you and there has never been a problem they haven't been able to solve. Even if something had to be escalated up the chain, it was fixed within a reasonable timeframe. I can't brag enough about Drip customer service! **What do you dislike about Drip?** I wish there were more templates to choose from and it would be nice to be able to code some custom changes a little more like I can in other platforms. I also have to check and recheck that my links are correct, as sometimes they will default back to whatever was previously there if I have duplicated a campaign. We call this "getting Dripped" whenever it happens, so that goes to show you that it happens relatively often. It's a minor inconvenience overall. **What problems is Drip solving and how is that benefiting you?** Email workflow for our customer base. It's nice to be able to segment who gets what. ### 7. Automation Simplifies Communication, But Content Needs Work **Rating:** 5.0/5.0 stars **Reviewed by:** Kartik B. **Reviewed Date:** February 18, 2026 **What do you like best about Drip?** I like how Drip's automation saves time, allowing it to run on its own once it's set up. I also find the basic setup to be easy. **What do you dislike about Drip?** I find the messages generated by Drip to be poorly written. The automation doesn't fix the issue of content being boring, confusing, and pushy. **What problems is Drip solving and how is that benefiting you?** I use Drip for automated communication, solving missed follow-ups and poor customer engagement. Its automation saves time as it runs on its own once set up. ### 8. User-Friendly Experience with Quick, Helpful Chat Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Drip?** User friendly. Quick customer support in the chat! **What do you dislike about Drip?** Can't have more than 1 email on a user account. Can't reactivate customers without going through support. **What problems is Drip solving and how is that benefiting you?** Ease of email campaigns ### 9. Great ecomm focused marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Drip?** This platform is good for e-commerce personalization and lifecycle marketing. Most plans offer unlimited email sends, which is a great advantage. The advanced segmentation and automation tools make it easy to target the right audience. I also find the intuitive email builder, with its reusable blocks, very helpful for creating campaigns efficiently. Additionally, the analytics and ROI tracking features are robust and provide valuable insights. **What do you dislike about Drip?** No free version available, and the starting price might be too high for small businesses. The platform also has a steep learning curve, which can be challenging for beginners. Additionally, it offers limited native integrations with platforms such as WordPress or Wix. Live chat support is only accessible to accounts with more than 5,000 contacts. **What problems is Drip solving and how is that benefiting you?** Running effectively marketing automation campaigns on small brands that we keep separate of our big brand catalogue ### 10. Exceptional Customer Service, Easy to Learn **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Jane F. **Reviewed Date:** February 12, 2026 **What do you like best about Drip?** I love Drip's customer service. It's a big help when customers mark emails as SPAM by mistake and want to start getting them again; Drip support always resolves the issue quickly for me. Setting up Drip was very easy to learn. **What do you dislike about Drip?** I wish I could remove spam tags myself. **What problems is Drip solving and how is that benefiting you?** Drip support quickly resolves issues when customers mistakenly mark emails as spam and want to receive them again. ## Drip Discussions - [What is Smart Drip System?](https://www.g2.com/discussions/51368-what-is-smart-drip-system) - 1 comment, 1 upvote - [Can I integrate or combine Drip with other (cloud) software application?](https://www.g2.com/discussions/30976-can-i-integrate-or-combine-drip-with-other-cloud-software-application) - 1 comment, 1 upvote - [should I check out klaviyo?](https://www.g2.com/discussions/30771-should-i-check-out-klaviyo) - 1 comment, 1 upvote - [How good is your deliverability? As good as the bigger guys?](https://www.g2.com/discussions/deliverability) - 1 comment, 1 upvote - [Does Drip replace typical email service providers or work alongside them?](https://www.g2.com/discussions/email-templates-730196cf-42bd-4e64-b133-79312b2df902) - 1 comment, 1 upvote - [View Drip pricing details and edition comparison](https://www.g2.com/products/drip/reviews/drip-review-8462167?section=pricing&secure%5Bexpires_at%5D=2026-05-31+04%3A09%3A06+-0500&secure%5Bsession_id%5D=e0e96163-363c-44dd-8405-a44c516130e1&secure%5Btoken%5D=603e8d193a8de581bf47edd60be3e626f434dcf15fd5f079db8f943672d4530a&format=llm_user) ## Drip Integrations - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Uscreen](https://www.g2.com/products/uscreen/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) ## Drip Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Proofing - Mobile Responsive **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Multichannel** - Email - Mobile **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Drip Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,153 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,097 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,307 reviews)