--- title: Drift Reviews meta_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1255 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drift Reviews **Vendor:** Salesloft **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,255 ## About Drift Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships. ## Drift Pros & Cons **What users like:** - Users find Drift's **ease of use** enhances efficiency with a user-friendly interface and convenient notifications. (53 reviews) - Users appreciate the **real-time insights** from Drift, enhancing client interactions and streamlining meeting scheduling. (47 reviews) - Users appreciate the **targeted lead generation** and **real-time insights** , enhancing engagement and conversion rates significantly. (34 reviews) - Users appreciate the **visitor tracking** feature of Drift, enhancing their ability to generate targeted leads and messaging. (30 reviews) - Users find Drift's **lead generation capabilities** exceptional, with real-time engagement tools enhancing their prospecting efforts. (28 reviews) - Users appreciate the **conversational chat features** of Drift, enhancing lead engagement and streamlining communication effortlessly. (20 reviews) - Customer Support (19 reviews) - Communication (18 reviews) - Customer Satisfaction (17 reviews) - Visibility (16 reviews) **What users dislike:** - Users find Drift's **chat management lacking** , with complex workflows and insufficient reporting capabilities hindering effective use. (10 reviews) - Users find the **learning curve steep** with Drift, requiring significant effort to master its complex features. (9 reviews) - Users experience **notification issues** , including delays and blank pages, impacting timely conversation access. (9 reviews) - Users report **routing issues** with Drift, leading to disconnections and challenges in setting up playbooks effectively. (9 reviews) - Users experience **chat issues** with notification delays, complex workflows, and weak reporting capabilities affecting their efficiency. (8 reviews) - Connectivity Issues (8 reviews) - Users find the **inadequate notifications** overwhelming during busy periods, making it challenging to manage the experience. (8 reviews) - Users find the **missing features** in Drift limit functionality and hinder effective data analysis and customization. (7 reviews) - Slow Loading (7 reviews) - Slow Performance (7 reviews) ## Drift Reviews ### 1. Great service so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Drift?** I think it's a great way to provide real time communication with prospects. It allows them to be able to book a meeting with us even when we are not there. I think that's probably the best thing I like about Drift. **What do you dislike about Drift?** It could probably do a better job of filtering prospects out to ensure you receive the right people per territory. This comes into play with multiple territories and product solutions. **What problems is Drift solving and how is that benefiting you?** I think it's allowing me to speak to prospects in real time which is very beneficial for me. It allows me to message prospects when they are in most need of the info, so there is no back and forth with email. **Official Response from Alexa Joy Imperial:** > Hey! It's great to hear that you're enjoying connecting with prospects in real-time with Drift. And thank you for your feedback regarding filtering prospects by territory. We understand the importance of reaching the right people in different regions, and we're constantly working to improve our platform. It's feedback like yours that makes this possible! If you have any other suggestions, please don't hesitate to reach out! 😊 —Alexa Imperial: Customer Marketing @ Drift ### 2. Targeted Lead Generation with Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhaant M. | Account Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Drift?** Drift is a very good way to get new leads as a sales person. Targeted lead generation with better than average conversion. Does have seamless integration with calendar and custom guardrails that can ebs et according to each users schedule **What do you dislike about Drift?** It lags connection with Salesforce/ not entirely successful. **What problems is Drift solving and how is that benefiting you?** It has become a high conversion growth engine for our sales teams to get good leads and for our support teams to directly solve customer problems. ### 3. Drift is a helpful tool, but security issues have made it difficult to justify **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Drift?** I like Drift's ability to build out playbooks based on different data like acquisition channel, page, etc. **What do you dislike about Drift?** To be most effective, you must purchase a seat for your entire sales team. This can be extremely costly. **What problems is Drift solving and how is that benefiting you?** It is providing a chat conversion option on our company website - some of our users prefer this engagement route. **Official Response from Sarah Haberman:** > Hi there, thanks so much for sharing your thoughts on Drift and your candid feedback on pricing — I'll make sure that gets in the right hands. However, I'm thrilled to hear that you're loving Drift playbook customization! That's what we're all about and we're happy to hear it's helping you engage website visitors. - Sarah Haberman, Senior Manager, Customer Marketing @ Drift ### 4. Web version is perfect, app could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Drift?** overall still very good tool to use! The web version works fine, we have some routing bugs from time to time, but they get solved quickly. **What do you dislike about Drift?** Lots if issues before i moved to another role unfortunately! **What problems is Drift solving and how is that benefiting you?** We can talk to prospects instantly while they show interest in our Product, which is really helpful. We can book in calls quickly or find out their needs and it makes us safe time. **Official Response from Joshua Morgan:** > Thank you so much for taking the time to leave a review! Love seeing that we're getting those bugs fixed quickly. I know they can be frustrating. If you have specific suggestions on where you feel the app is lacking compared to the web experience, I'd be happy to pass those suggestions on to our product team. --Joshua Morgan: Customer Advocacy @ Drift ### 5. Livechat AI Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Drift?** AI Sales tools is very beneficial and a great addition to Drift's features! **What do you dislike about Drift?** It has become more user friendly over the year and more support has been provided **What problems is Drift solving and how is that benefiting you?** Filtering good/bad leads before they get in touch with sales and routing them to specific sales reps in different regions. **Official Response from Alexa Joy Imperial:** > Thanks for taking the time to share your experience with Drift! We're thrilled to hear that you're benefiting from our native integrations. We know how important it is to make sure that our platform works seamlessly with the tools you're already using. Please let us know if there's anything else we can do to make your experience even better! —Alexa Imperial: Customer Marketing @ Drift ### 6. Was a good Chatbot, But Major Data Breach and Billing Issues Disappoint **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Drift?** We used the Drift chatbot product for our website and it worked well. **What do you dislike about Drift?** Once Salesloft acquired Drift the customer service went down significantly. They also had a major data breach that impacted the service for 10 days in August https://www.upguard.com/blog/salesloft-drift-breach. We tried to cancel the renewal, but people from Salesloft kept calling me for payment. Then, out of the blue, I received an email that payment had been processed to Salesloft on my Amex card. They had someone processed the payment using my old card # that had expired last year. **What problems is Drift solving and how is that benefiting you?** Website chatbot **Official Response from Katherine Horner:** > I'm sorry to hear about your renewal issues! Please let me know if there's anything I can do to help here. ### 7. Drift for SDR team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Drift?** The chatbot for asking information from the lead **What do you dislike about Drift?** We have some bugs that are going to be fixed **What problems is Drift solving and how is that benefiting you?** The journey of a prospect on our pricing page ### 8. Easy way to chat and book meetings with prospects! **Rating:** 5.0/5.0 stars **Reviewed by:** Yesetly M. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Drift?** I have used drift in 2 diffrent work places and both of which have been easy to access. It allows prospects to reach out to us with any questions and book meetings when we aren't available. Drfit also has a feature that allows us to view what companies have been using our websites and what they have been browisng, allowing us to target those companies with specific wording in mind. If customer support is ever needed from our end they are always quick to respond to our inquiries! **What do you dislike about Drift?** I have used Drift for 4 years and don't have a complaint! **What problems is Drift solving and how is that benefiting you?** As a Bussiness Development Represntative Drift is beneficial when it comes to prospecting. It allows us to view hot acounts that are browsing our products. It also helps us with inbound leads when companies use the chatbot to conversate with us and book a meeting asking for more detailed information! ### 9. An SDR's best friend! **Rating:** 4.5/5.0 stars **Reviewed by:** Mitch R. | Enterprise Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Drift?** I love how conversational Drift feels when talking to a potential prospect. It helps me snag those extra inbound leads each month and provides an easy-to-navigate solution for sales reps to schedule meetings and pre-qualify inbound leads. I love how it integrates so easily with Gmail as well, which makes it feel much more streamlined and not just one other platform I need to balance in my tech stack. I check Drift every day, and it has been a great resource for me in a challenging sales year! **What do you dislike about Drift?** Sometimes I receive leads that are from another rep's territory, but I suspect that might be more of an organizational issue via Salesforce than a Drift issue. **What problems is Drift solving and how is that benefiting you?** It is helping me get real, qualified inbound leads that help me meet my sales targets each quarter. ### 10. Javier Borreguero Review **Rating:** 5.0/5.0 stars **Reviewed by:** Javier B. | Business Development Representative | Iberia Market, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Drift?** Drift.com is an exceptional platform for conversational marketing, and my experience with it has been overwhelmingly positive. The user interface is intuitive and straightforward, making it easy for anyone to get started. This ease of use is complemented by a seamless implementation process that doesn't require extensive technical knowledge, which is a significant advantage for smaller teams or those without a dedicated IT department. Customer support is another strong point for Drift. Their support team is responsive and knowledgeable, ensuring that any issues or questions are addressed promptly. This level of support is crucial for maintaining smooth operations and maximizing the platform's potential. In terms of usage, Drift is highly effective in generating conversations. The frequency of use can vary, but the platform's ability to engage visitors and convert them into leads is impressive. The more you use it, the more you can refine and optimize your interactions, leading to better results over time. Drift also offers a comprehensive set of features, providing everything you need to manage your conversational marketing efforts efficiently. The number of features available is extensive, catering to various needs from basic chat functions to advanced automation and integrations. Speaking of integrations, Drift excels in this area as well. The platform integrates smoothly with numerous other tools and systems, enhancing its functionality and making it a versatile addition to your marketing stack. Overall, Drift.com is a robust and user-friendly solution for any business looking to enhance their customer engagement through conversational marketing. Its ease of use, straightforward implementation, excellent customer support, effective use in generating conversations, extensive features, and seamless integrations make it a top choice in this space. **What do you dislike about Drift?** Firstly, the ease of use can be a double-edged sword. Although the interface is intuitive, the learning curve for mastering all the features can be steep. New users might find it overwhelming to navigate through the extensive functionality without sufficient guidance. The implementation process, while straightforward for basic setups, can become complicated when integrating with multiple systems. Customizing the platform to fit specific needs might require technical expertise or support, which isn't always readily available. Customer support, although generally responsive, can sometimes be slow to resolve more complex issues. There have been instances where follow-up on support tickets took longer than expected, which can be frustrating when facing time-sensitive problems. In terms of frequency of use, the platform can sometimes generate too many low-quality conversations. Filtering out irrelevant interactions to focus on genuine leads requires continuous fine-tuning, which can be time-consuming. While the number of features is a selling point, it can also be overwhelming. The vast array of options might lead to feature bloat, making it difficult to find and utilize the tools that are most relevant to your needs. Ease of integration is another area that could use improvement. Although Drift integrates with many popular tools, some integrations are not as seamless as advertised. There can be compatibility issues that require additional troubleshooting, detracting from the overall user experience. In summary, while Drift.com is a powerful tool for conversational marketing, it has its drawbacks. The steep learning curve, occasional complexities in implementation and integration, inconsistent customer support, and the potential for feature overload are areas where the platform could improve. Balancing these aspects with its strengths can help you decide if Drift is the right fit for your business needs. **What problems is Drift solving and how is that benefiting you?** Drift.com is solving several key problems in the sales process by enabling real-time engagement with website visitors, which helps in capturing and maintaining their interest. By automating lead qualification and providing personalized chat experiences based on visitor behavior and demographics, Drift ensures that sales teams focus on high-quality leads, increasing efficiency and conversion rates. Its seamless integration with various marketing and sales tools fosters better alignment between teams, reducing response times and enhancing customer satisfaction. The platform's detailed analytics and reporting offer valuable insights, allowing for data-driven decisions that refine sales strategies and improve overall performance, ultimately benefiting the entire sales process. ## Drift Discussions - [How can Drift be integrated into Salesforce?](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) - 1 comment, 2 upvotes - [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) - 1 comment, 1 upvote - [What are some options to better streamline the saved replies?](https://www.g2.com/discussions/31102-what-are-some-options-to-better-streamline-the-saved-replies) - 1 comment, 1 upvote - [How will GDPR compliance impact the future of Drift](https://www.g2.com/discussions/how-will-gdpr-compliance-impact-the-future-of-drift) - 1 comment, 1 upvote - [Is there a way to get a report for the live view history?](https://www.g2.com/discussions/is-there-a-way-to-get-a-report-for-the-live-view-history) - 1 comment, 1 upvote - [View Drift pricing details and edition comparison](https://www.g2.com/products/drift/reviews/drift-review-9811930?section=pricing&secure%5Bexpires_at%5D=2026-07-12+20%3A11%3A35+-0500&secure%5Bsession_id%5D=dffea965-153d-4fcd-b9e6-d49a33fb3820&secure%5Btoken%5D=45f3f40f6d6feee8dc3a0c47793799fe25022fe75f5757f45517f0d320a0ab35&format=llm_user) ## Drift Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) ## Drift Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Integrations** - MS Teams Integration - Email Integration - Zoom Integration - Google Meet Integration - Salesforce Integration **Customer Support** - Text - Speech - Knowledge Base **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech **Generative AI** - AI Text Summarization **Self-Service Experience** - Knowledge Base - Searchable Articles - Mobile Optimization - Personalization **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information **Support Automation** - Seamless Escalation - Transcripts - Self-Serve Support **Branding & Customizatio** - Custom Booking Page - Personalized Links - Personalized Web Embed **Automation** - Ticket Resolution - Customization - Intelligent Routing **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Performance Analysis** - Coaching - Peformance Tracking **Automatic Rules & Configurations** - Set Working Hours - Automatic Updates - Buffer Times **Artificial Intelligence** - Learning - Language - Conversational AI **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Sales Analysis** - ROI Forecasting - Sales Forecasting **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Business Scheduling** - Autonomous Task Execution - Multi-step Planning **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Drift Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,715 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - 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