we’ve started using Dreamdata more as part of our overall revenue marketing strategy. We still use it for attribution and understanding the buyer journey, but we’re now looking more closely at how marketing activity connects to pipeline and revenue.

It’s especially helpful for seeing how different touchpoints contribute to an opportunity. B2B journeys aren’t usually straightforward, so having a clearer picture of what happens between the first interaction and a closed deal helps us make better decisions for our clients.

We’ve also found more value in using the data for paid media and identifying accounts that are showing stronger buying intent. Overall, we’ve gotten more use out of Dreamdata as our approach has moved beyond just lead generation and more toward revenue. Review collected by and hosted on G2.com.

Segmentation customization for enterprise departments and product lines. Review collected by and hosted on G2.com.